Minivan market not what it used to be, but margins make up for it

Minivan market not what it used to be, but margins make up for it

June 5, 2014 by · Leave a Comment 

Filed under: Car Buying , Minivan/Van , Chrysler , Ford , GM , Honda , Hyundai , Kia , Toyota , Earnings/Financials Residual values for last year’s minivans are higher than they were in 2000. Much like the station wagon was the shuttle of Baby Boomer generation, the minivan has been the primary means of transport for Generations X and Y. Just as the boomers abandoned the Country Squire, though, those kids that were toted around in Grand Caravans and Windstars are adults, and they certainly don’t want to be seen in the cars their parents drove. So why, then, are there still some brands holding out in the minivan market? Chrysler has already announced that a new Town & Country will arrive in the next few years, the Kia Sedona has just been given a massive redesign and both the Toyota Sienna and Honda Odyssey remain strong products despite being in the middle of crossover-heavy lineups. The simple answer? It’s all about the money. “They’re good moneymakers,” George Girjel, owner of Toyota of Cool Springs in Tennessee, told Automotive News . “And the more loaded they are, the faster they sell. The Sienna Limited retails for about $49,000, and we can’t keep any in stock.

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