2014 North American International Auto Show (NAIAS) – Lexus RC F Reveal

January 18, 2014 by · Leave a Comment 

Lexus Group Vice President and General Manager Jeff Bracken reveals the all-new Lexus RC F Coupe at the

2014 North American International Auto Show (NAIAS) – Toyota FT-1 Concept Reveal

January 13, 2014 by · Leave a Comment 

Calty Design Research President Kevin Hunter and Studio Chief Designer Alex Shen reveal the Toyota FT-1 Concept vehicle at the 2014 North American International Auto Show (NAIAS) in Detroit, Jan. 13, 2014.

Social Media Elements Help Drive Scion Exhibit at NAIAS

January 12, 2014 by · Leave a Comment 

DETROIT , Mich., ( Jan. 10, 2014) – Scion will be incorporating an array of social media-focused elements in its exhibit at the 2014 North American International Auto Show (NAIAS), complementing the brand’s exciting lineup of youth-oriented vehicles.

Rich ‘Product Portfolio’ to be on Display in Toyota’s NAIAS Exhibit

January 11, 2014 by · Leave a Comment 

DETROIT, Mich.,

Lexus Roars on to 2014 North American International Auto Show Floor with Game-Changing Debuts

January 11, 2014 by · Leave a Comment 

DETROIT, Mich. ,

Toyota Expands Its NAIAS Exhibit Space to Record Proportions

January 13, 2013 by · Leave a Comment 

DETROIT, Jan. 9, 2013 – Toyota is in the final stages of erecting its largest exhibit ever for the North American International Auto Show (NAIAS).

Scion Bringing Youthful Appeal, High-Tech Wizardry to NAIAS

January 12, 2013 by · Leave a Comment 

DETROIT (Jan. 9, 2013) – Scion, the youth brand of Toyota, will be using exciting visual displays and cutting-edge interactivity to showcase its distinctive lineup at the 2013 North American International Auto Show (NAIAS).

Toyota’s Auto Show Exhibit Focuses on Future of Transportation

January 17, 2012 by · Leave a Comment 

DETROIT, Mich., January 5, 2012 – The future of transportation at Toyota will be firmly on display at the upcoming North American International Auto Show (NAIAS).

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

January 13, 2012 by · Leave a Comment 

DETROIT, January 10, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.

Toyota NS4 concept glimpses at Prius of the future

Toyota NS4 concept glimpses at Prius of the future

January 11, 2012 by · Leave a Comment 

Filed under: Concept Cars , Detroit Auto Show , Hybrid , Sedan , Toyota , Electric Toyota can justifiably be proud of its position not only as one of the largest automakers in the world, but also the world leader in hybrid vehicles. In fact, the Japanese automaker claims that half of all hybrids sold are Toyotas. But it didn’t get there by resting on its proverbial laurels, and it isn’t going to maintain (let alone increase) its market share by doing so, either. That’s where the concept car you see here comes in. Taking position as something of a Prius of the future, the NS4 concept cuts a striking profile – certainly more striking than the current kamm-tailed Prius. But even though the technologies it encompasses are targeted to reach the market by around 2015, the show-car details – like that eminently dentable front beak -probably won’t. While Toyota works on all manner of electric and fuel cell powertrains, the NS4 packs a similar plug-in hybrid system as the current Prius PHEV. But the show car encompasses a slew of other technologies, like a smartphone-like interface to monitor and control everything from the air conditioning to the battery charge. Toyota has also packed the NS4 with its latest pre-collision and blind-spot monitoring systems, adaptive headlights and four new types of glass – the one part of the car we probably take most for granted. Of course, this being a concept car, Toyota has also replaced the side mirrors with an around-view camera system, but laws being what they are for now, don’t expect to see that in showrooms just yet.

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