Filed under: Etc. , Marketing/Advertising , Toyota Ever wonder where automakers get the names for their cars? You’re not alone. The sitcom Seinfeld opened Episode 94 – the one where George Costanza buys a Chrysler LeBaron instead of a Volvo – with a bit about nameplates like Integra, Supra and Impreza. Toyota , clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates. Names like Supra may require no clarification, but what about Camry ? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan). Yaris ? According to the company, it’s “an amalgamation of words from Greek mythology and German. In Greek mythology, ‘Charis’ was a symbol of beauty and elegance.
Toyota Motor Corporation (TMC) announced various global leadership changes today, including the naming of Shigeki Terashi as president and COO of Toyota Motor North America, Inc. (TMA) effective April 1.