Filed under: Motorsports , Videos , Toyota , Racing When Toyota CEO Akio Toyoda wanted to give his company’s 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver’s seat for a spin around Daytona International Speedway. The redesigned Camry stocker is expected to be submitted for approval this summer, and you can watch Akio Toyoda put it through its paces in the video below . Continue reading Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry originally appeared on Autoblog on Mon, 28 May 2012 12:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Sedan , Toyota , Racing NASCAR may have once been a form of motorsport in which only domestic automakers competed. And that’s largely still the case, with one notable exception: Toyota . The Japanese automaker faced some difficulty breaking into the Good Ol’ Boys racing series, but though some purists may still malign it, Toyota is in NASCAR to stay. And this is its latest car. “Based”, in design anyway, on the latest Camry , the new stock car from Toyota Racing Development is set to compete in the Sprint Cup next season, alongside the new Ford Fusion (among other competitors from Dodge and Chevy ). The result of “an aggressive redesign”, the new racer was developed with input from the company’s Calty Design studio to look more like the road-going Camry than ever before. Yes, it does bear a resemblance to its road-going cousin, especially in the fascia. That said, it’s still a composite body over a tube frame powered by a V8 engine driving the rear wheels. In other words, this is a Camry in name only. Of course it doesn’t hurt Toyota’s case that the Camry is built in America with more American components than most “domestic” vehicles, and now the stock car looks more stock, too.
Filed under: Sedan , Marketing/Advertising , Videos , Toyota Toyota has finally pulled the wraps off its all-new 2012 Camry , and the marketing machine is now in full swing. The automaker is hitting the virtual airwaves with a trio of commercials highlighting its newest midsize sedan, as well as Toyota’s love for NASCAR. Kyle Busch helps out with some smoky burnouts, high-speed driving and general information about the Camry Hybrid , and yes, that does seem a bit incongruous. The first spot posted after the jump is titled ” Electrified “, and shows the NASCAR Camry turning donuts before being hit with some electricity and turning into a Camry Hybrid. The other two showcase Busch showing off for the camera. We can only hope no police were on the scene … Hop the jump to check out Toyota’s first three commercials for the 2012 Camry. Continue reading First 2012 Toyota Camry commercials look to burn up the interwebs First 2012 Toyota Camry commercials look to burn up the interwebs originally appeared on Autoblog on Wed, 24 Aug 2011 19:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Sedan , Toyota , Specialty , Racing While Toyota competes with Ford , Chevy and Dodge on this country’s NASCAR tracks, the pace cars leading them around have remained defiantly American – at least at Daytona, anyway. In the 50 years they’ve been running the Daytona 500 , only once has the pace car been an import: the Porsche 914 that paced the race in 1971. Apart from that one exception, it’s been all Detroit – Pontiacs mostly, but also Buicks , Chevrolets, Dodges, Plymouths and Fords. But just as Toyota has rubbed and bumped its way up the field over the past decade plus of competition, it’s now got one of its own up at the front as the official pace car for next year’s race. That’s right. When the 2012 Daytona 500 kicks off the Sprint Cup season come February, it’ll be the new 2012 Toyota Camry setting the pace. And while some may bemoan the use of an “import” for the task, Toyota would argue that nothing could be more American. After all, the Camry has been built in America (first in Georgetown, Kentucky, and now in Lafayette, Indiana) for 25 years now. And for 13 of the past 14 years, it’s been the top selling car in America. So maybe, just maybe, the Toyota Camry has earned the honor.