Lexus Tempts Consumers with Alter Ego

April 7, 2014 by · Leave a Comment 

TORRANCE, Calif. (April 7, 2014) — To tout its performance-focused F lineup (#LexusF), today Lexus launches a new marketing campaign that highlights a bold side of the brand. The TV spot features the exhilarating new RC F, the powerful LFA, the striking IS F SPORT and the fierce GS F SPORT. Like the spirit of these four vehicles, the spot emboldens consumers to indulge their desires.

Why Predict the Future When You Can Invent It?

June 14, 2011 by · Leave a Comment 

In a new marketing campaign debuting today, Lexus delivers on the promise to go beyond predicting the future to inventing it—to transcend from amazing engineering to “Engineering Amazing.”

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