Filed under: Hybrid , Technology , Toyota , Electric Toyota is not bullish on EVs. That comes from the company’s North American CEO, Jim Lentz , who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells. Lentz questioned the long-range ability of EVs, saying that Toyota feels “there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells.” Lentz spoke about Toyota’s focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended , according to Automotive News . That deal provided for 2,500 battery packs for the Rav4 EV . While valuable to Toyota, the deal “was never about open-ended volume,” Lentz said. “It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs.” Freed of its venture with Tesla , hydrogen now appears to be in Toyota’s focus. According to AN, Toyota is starting in California, offering a $7-million loan to a company called FirstElement Fuel to develop hydrogen fueling infrastructure in the Golden State. Automotive News cites a study by Toyota that claims 68 refueling stations located across the state would provide for 10,000 HFC owners. California is already planning on having 50 stations by the end of 2016.
Toyota Motor Sales, U.S.A., Inc. Senior Vice President Automotive Operations Bob Carter will speak at the Bank of America Merrill Lynch 2014 New York Auto Summit on Wednesday, April 16. Follow the presentation via webcast beginning at 11:05 a.m. EDT.
TMS Group Vice President and Toyota Division General Manager Bill Fay reveals the 2015 Toyota Camry at the New York International Auto Show, April 16, 2014.
Filed under: Hirings/Firings/Layoffs , Plants/Manufacturing , Toyota Toyota’s North American CEO Jim Lentz has already given us a rough idea of what prompted the company’s surprise move to the Dallas suburb of Plano, TX from its longstanding headquarters in Torrance, CA. A new story from The Los Angeles Times , though, delivers even more detail from Lentz on the reasoning for the move, what other cities were considered and why the company’s current host city wasn’t even in the running. Of course, one of the more popular reasons being bandied about includes the $40 million Texas was set to give the company for the move, as well as the state’s generous tax rates. According to Lentz, though, the reason Toyota chose Plano over a group of finalists made up of Atlanta, Charlotte and Denver, was far simpler than that – it was about consolidating its marketing, sales, engineering and production teams in a region that’s closer to the company’s seat of manufacturing in the south. “It doesn’t make sense to have oversight of manufacturing 2,000 miles away from where the cars were made,” Lentz told The Times. “Geography is the reason not to have our headquarters in California.” Geography isn’t the only reason, though. Toyota is aiming for a more harmonious coming together of its far-flung and disparate divisions, which is something that couldn’t be provided by moving everyone to Torrance. “We needed a neutral site,” Lentz said, pointing out that moving engineering employees based in Kentucky to Torrance could give the impression that “sales was taking over.” Lentz said a conversation with Global President Akio Toyoda kick started the idea of moving, as the company sought to organize its North American business “for the next 50 years.” As for why Plano won, there are a number of reasons, one of which was the area’s cost of living. According to The Times , the average house in the LA area costs $515,000 – in Dallas, it’s less than half that, at $217,500. Toyota also considered the climate, access to direct flights to Japan (Plano is served by the sprawling Dallas/Fort Worth International Airport) and the quality of the area’s schools as factors behind Plano’s victory.
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review April 2014 sales.
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter speaks at the
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review March 2014 sales.
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review February 2014 sales.
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review January 2014 sales.
CHICAGO (Feb. 6, 2014) – Toyota today announced it has begun to export U.S.- assembled