Prius Medals in the Golden State

February 19, 2014 by · Leave a Comment 

TORRANCE, Calif., (Feb. 18, 2014) -

Toyota recalling 1.9M Prius models globally for software update

Toyota recalling 1.9M Prius models globally for software update

February 12, 2014 by · Leave a Comment 

Filed under: Hybrid , Recalls , Toyota Toyota has announced a set of voluntary recalls covering 960,000 Prius , RAV4 , Tacoma and Lexus RX350 models in the United States to address two separate issues. Worldwide, Toyota will have to recall a total of 1.9 million Prius cars. The Prius recall affects about 700,000 2010-2014 models in the US, due to a fault in the motor/generator control ECU and hybrid control ECU software. It says that the current software could result in high temperatures on certain transistors and possibly damage them. When it fails, the error forces the car into failsafe mode. Toyota says that in rare circumstances, it could even shut the hybrid system down while the car is being driven. Toyota spokeswoman Shino Yamada told Automotive News that the software update should take about 40 minutes, and dealers would start to be notified about affected vehicles today. She also told them that the first reported glitch occurred in May 2011 in the US when the system overheated and the car entered failsafe mode. The affected cars were built between March 2009 and Feb. 5, 2014, according to Automotive News .

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 6, 2014 by · Leave a Comment 

TORRANCE, Calif., (Feb. 5, 2014)

Details about next-gen Toyota Prius emerge

Details about next-gen Toyota Prius emerge

January 28, 2014 by · Leave a Comment 

Filed under: Hybrid , Technology , Toyota , Rumormill The Toyota Prius is undeniably the king of the hybrid market in the United States, with a 39.4 percent market share in 2013. With the next-generation Prius likely to go on sale in 2015, Toyota is trying to build an even more efficient hybrid to keep its control of the market. Keeping cost down will be one of the major concerns of the new Prius. The next generation will ride on the new, modular Toyota New Global Architecture platform. The lighter underpinnings will improve efficiency and will reduce production costs by allowing for more shared components among vehicles. Toyota will not reveal how many vehicles will use the new platform. But even with the cheaper platform, price will remain a concern. Toyota is still deciding whether all versions of the next Prius will use lithium-ion batteries or whether some models will stick with the heavier nickel-metal hydride batteries to keep cost down. Of course, the reason most people buy the Prius is because of its great fuel efficiency. Toyota will aim for at least an 8 percent improvement in fuel economy in the next Prius, which would increase it to 58 miles per gallon city and 52 mpg highway.

Prius v is the Family Hybrid in an Expanding Model Family

December 6, 2013 by · Leave a Comment 

TORRANCE, Calif., (Dec. 4, 2013) – Largest in the line of Toyota Prius models, the Prius

2014 Toyota Prius Continues to Dominate the Hybrid Category

October 27, 2013 by · Leave a Comment 

TORRANCE, Calif., October 16, 2013 – The Toyota Prius, the brand’s first production gas-electric hybrid model, remains the world’s best-selling hybrid with more than three million sold worldwide since its introduction. The Prius also continues to dominate the hybrid category in the United States, where more than 1.5 million Prius vehicles have been sold since 2000.

Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 11, 2013 by · Leave a Comment 

WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.

Toyota sells 3-millionth Prius

Toyota sells 3-millionth Prius

July 7, 2013 by · Leave a Comment 

Filed under: Hybrid , Toyota Three generations in sixteen years and more than three million units sold worldwide – as of the end of June, those are the stats on the Toyota Prius . Even though Toyota says Prius sales might not reach the goal of 250,000 units this year, the little hybrid that could still doesn’t have any problem flying off dealer lots. The second-generation Prius sold 1.2 million examples in its eight-year lifespan, and the third generation, introduced in 2009, has sold 1.7 million examples in just four years. Toyota is also touting its investment in future powertrains, some 790 billion yen ($7.9 billion US) on research and development into new platforms and components, and “environmental technology development.” The press release below has more details, the future undoubtedly has more Priuses Prii in it. Continue reading Toyota sells 3-millionth Prius Toyota sells 3-millionth Prius originally appeared on Autoblog on Sun, 07 Jul 2013 08:59:00 EST. Please see our terms for use of feeds . Permalink

Toyota Prius sales could come up short in 2013

Toyota Prius sales could come up short in 2013

July 6, 2013 by · Leave a Comment 

Filed under: Car Buying , Hybrid , Toyota A Toyota executive has said that the automaker’s hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota’s US sales, told Reuters , “The 240,000 to 250,000 range is kind of where we’re settling our sights for the Prius family.” The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight ). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V , a hatchback wagon (shown above) and the Prius C , a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units. Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July. Toyota Prius sales could come up short in 2013 originally appeared on Autoblog on Sat, 06 Jul 2013 11:02:00 EST. Please see our terms for use of feeds .

Worldwide Prius Sales Top 3-Million Mark

July 3, 2013 by · Leave a Comment 

Toyota City, Japan, July 3, 2013 — Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius gasoline-electric hybrid vehicle passed the 3-million mark (2) .

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