Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York.
Filed under: Design/Style , Green , 2015 New York Auto Show , Toyota , United States , Crossover , Hybrid Toyota isn’t letting much info out with its tease of the RAV4 Hybrid, but the greener CUV debuts soon at the New York Auto Show on April 2. Continue reading Toyota teases 2016 RAV4 Hybrid for New York Auto Show Toyota teases 2016 RAV4 Hybrid for New York Auto Show originally appeared on Autoblog on Thu, 26 Mar 2015 08:31:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Plants/Manufacturing , Crossover , Toyota , Earnings/Financials , Tesla , Electric The future of the Toyota RAV4 EV appears to be in doubt. Tesla supplies the EVs battery packs, and it says that production ends later this year. ” Toyota is expected to end the current RAV4 EV model this year,” Tesla said in its quarterly financial filing obtained by Bloomberg . “Our production activities under this program are expected to end in 2014,” the company said. This timeline fits closely with the original production plans for the RAV4 EV. When the $100-million project was first announced, Tesla said that it expected to supply battery packs for the vehicle from 2012 to 2014 . Building components for the Japanese automaker continues to bring in money, though. In the company’s Q1 2014 letter to shareholders , it said: “Automotive revenue included $15 million of Toyota powertrain sales.” According to Bloomberg , Toyota has sold just 1,594 RAV4 EV models from 2012 through April 2014. Initially, the business had estimated that it would sell 2,600 units of the electrified crossover . Toyota has not officially said that it plans to end production of the RAV4 EV yet.
Filed under: Marketing/Advertising , Videos , Toyota This whole thing started with the premise that Toyota’s target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa , and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to. Toyota’s agency partner, Hello Computer , set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker’s website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle. That seems like a lot of effort for something that’s available on the smartphones of these hyper-active people who aren’t in front of computers, but hooray for creatively conquering a problem that didn’t exist. Hey, let’s not be complete wet blankets – maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below . Continue reading Toyota builds world’s first ‘outdoor website’ for RAV4 promo Toyota builds world’s first ‘outdoor website’ for RAV4 promo originally appeared on Autoblog on Thu, 08 Aug 2013 15:01:00 EST. Please see our terms for use of feeds .
Filed under: Concept Cars , Geneva Motor Show , Toyota , Design/Style Just last week, your humble author had a 2013 Toyota RAV4 in his garage, and he couldn’t help noting that even in mid-level XLE trim, its aesthetics lacked oomph, due in large part to its cheap-looking black bumpers and airy-looking wheel wells . Judging by the RAV4 “Adventure” on display at the Geneva Motor Show , someone at Toyota must’ve been thinking the same thing. With Japan’s biggest automaker understandably focused on bigger reveals, information on this butched-up softroader has proven to be hard to come by, with no press materials whatsoever. We don’t even know if this is a pure concept or if it’s actually being considered for production. Either way, we approve. The 20-inch dark-finish alloys probably don’t do much for ride quality, but they certainly look nicely aggressive, as does the new lower fascia with its prominent lower lip. Other changes include beefier wheel arches, side rails, headlamps with integrated LEDs, twin-element fog lamps and mesh grille inserts. All of the changes are quite well integrated – enough so that the Adventure largely avoids looking like a SEMA refugee in person. Toyota RAV4 “Adventure” brings the butch originally appeared on Autoblog on Tue, 05 Mar 2013 18:30:00 EST. Please see our terms for use of feeds .
Filed under: Budget , Hybrid , Sedan , SUV , Truck , Recalls , Safety , Hatchback , Toyota Toyota is recalling sixteen models from the 2009 to 2013 model years over a potential issue with passenger seat airbag calibration. In spite of the large number of different Toyotas covered by the recall, just 3,235 units are included. These were vehicles installed with accessories like leather seat covers and headrest DVD systems by Southeast Toyota Distributors, and during the modifications the passenger seat occupant sensor system might not have been calibration tested. If the sensors aren’t set up properly, the passenger airbag might not work as it should. Affected models include: Avalon, Camry, Camry Hybrid, Corolla, 4Runner, FJ Cruiser, Highlander, Highlander Hybrid, Prius, Prius V, Rav4, Sequoia, Sienna, Tacoma, Tundra and Venza. Scroll down for the relevant model years for each. The National Highway Traffic Safety Administration indicates that the recall will begin this month. Southeast Toyota will inform owners, at which time they can take their Toyotas to dealers for testing and repair. The complete bulletin from the NHTSA with more information is below . Continue reading Toyota recalls slew of models for possible airbag calibration defect Toyota recalls slew of models for possible airbag calibration defect originally appeared on Autoblog on Mon, 28 Jan 2013 13:01:00 EST.
Filed under: Marketing/Advertising , Videos , Crossover , Toyota , Celebrities , Humor For viewers who plan on watching the Super Bowl only for the commercials, here’s one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4 . Though not as entertaining as the actual teaser for this commercial, it still garnered a couple chuckles from the Autoblog crew. We won’t spoil it for you, but a word of advice: if Cuoco ever shows up in your driveway granting you wishes, we’d suggest you be very clear what you want… and enunciate. If you want to see the commercial before this Sunday’s game, we have the video (and an accompanying press release) posted after the jump . Continue reading Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad originally appeared on Autoblog on Mon, 28 Jan 2013 15:33:00 EST. Please see our terms for use of feeds . Permalink
Filed under: LA Auto Show , Crossover , Toyota Toyota , after a week of refusing to confirm or deny the validity of leaked RAV4 images , rolled out its all-new compact crossover under the lights of the LA Auto Show today. And, as is often the case in this industry, the real deal looks just like it did in those unconfirmed pictures. Yet there was more to learn than just confirming its new styling. As many suspected, Toyota will no longer offer six-cylinder power for the RAV4. The automaker announced that the standard powerplant will be a 2.5-liter four-cylinder (rated at 176 horsepower and 172 pound-feet of torque) mated to a new six-speed automatic. Consumers will again be offered a choice between front- and all-wheel drive. Fuel economy estimates are 24 mpg city/31 highway (FWD) and 22 mpg city/29 mpg (AWD). Some other notable details include the elimination of the RAV4’s side-hinged rear door and signature spare tire. It has been replaced with a rear liftgate (a space-saver spare is now stored beneath the cargo floor) to improve convenience and space. Standard features on all models include a Display Audio with a 6.1-inch LCD touchscreen (with backup camera and Bluetooth connectivity), privacy glass and full power accessories.