Filed under: Truck , Etc. , Marketing/Advertising , Toyota The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle , but… hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works. Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That’s almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine – we call that a win-win. Continue reading Shuttle-hauling Tundra finds permanent home in science exhibit Shuttle-hauling Tundra finds permanent home in science exhibit originally appeared on Autoblog on Mon, 03 Jun 2013 17:44:00 EST. Please see our terms for use of feeds . Permalink
California Science Center Unveils Giant Lever Exhibit Featuring the Toyota Tundra Used During Space Shuttle Endeavour Transport
LOS ANGELES (May 31, 2013) – The California Science Center, in partnership with Toyota Motor Sales, U.S.A., Inc., unveiled
LOS ANGELES (Oct. 13, 2012) – A Toyota Tundra half-ton pickup truck without any special modifications successfully towed the 150,000 pound space shuttle Endeavour across a bridge spanning the nation’s busiest freeway on Friday night, Oct. 12. The tow was a result of a 20-year partnership between Toyota and the California Science Center to raise awareness of the space program and continue public education through exhibits and events.
Filed under: Truck , Etc. , Toyota The battle amongst full-size pickup trucks from Ford , Chevy and Ram is as close to a bloodsport as the auto industry has, but now it might be Toyota that gets the last laugh in the tonnage towing race. In what should prove to be the mother of all publicity stunts, a showroom-stock 2012 Toyota Tundra will tow the space shuttle Endeavour to its final resting place at the California Science Center . How exactly does a bone-stock, half-ton pickup tow almost 300,000 pounds, you ask? A quarter mile at a time using a specially designed rig. Endeavour will be towed 12 miles from Los Angeles International Airport to the museum on October 13, and the Tundra will hitch up to the shuttle for the last quarter mile of the trip. The towing rig was made specifically for this event, allowing the full-size Tundra to pull almost 30 times its regular towing capacity . Toyota says that the truck used to tow Endeavour will be a stock V8 Tundra with no enhancements or modifications. The Endeavour exhibit opens at the California Science Center on October 30, joining other airplanes and spacecraft including the capsule from the Gemini 11 mission. The Tundra that tows the shuttle will remain on display at the museum as well.