Best of What’s New for 2014? The Toyota Fuel Cell Vehicle

Best of What’s New for 2014? The Toyota Fuel Cell Vehicle

November 12, 2014 by · Leave a Comment 

Even the techies at Popular Science like the Toyota Fuel Cell Vehicle (FCV). The magazine named the sedan to a 2014 Best of What’s New winner in the auto category.

2014 Scion iQ Earns All-Around Honors from Automotive Science Group

February 5, 2014 by · Leave a Comment 

TORRANCE, Calif., (Feb. 4, 2014) – Conscientious buyers can feel confident about the

Toyota Committed to STEM Education

November 12, 2013 by · Leave a Comment 

NEW YORK (Nov. 12, 2013) – With 10 plants across America, Toyota knows that inspiring students to focus on STEM – Science, Technology, Engineering and Math – skills is vital to the future growth of manufacturing in the United States.

Shuttle-hauling Tundra finds permanent home in science exhibit

Shuttle-hauling Tundra finds permanent home in science exhibit

June 4, 2013 by · Leave a Comment 

Filed under: Truck , Etc. , Marketing/Advertising , Toyota The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle , but… hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works. Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That’s almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine – we call that a win-win. Continue reading Shuttle-hauling Tundra finds permanent home in science exhibit Shuttle-hauling Tundra finds permanent home in science exhibit originally appeared on Autoblog on Mon, 03 Jun 2013 17:44:00 EST. Please see our terms for use of feeds . Permalink

Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor

Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor

March 22, 2013 by · Leave a Comment 

Filed under: Truck , Videos , Work , Toyota Toyota has worked up a quick video detailing the brand’s involvement in the transportation of the Space Shuttle Endeavour last year. As you may recollect, the California Science Center ran into a hitch when it came to moving Endeavour from LAX to its new home. While most of the route would be covered by a robotically controlled transporter, one portion of the route directed the shuttle over an interstate. Unfortunately, the bridge across wasn’t designed to stand up to the weight of the shuttle and its motorized sled. The Science Center would have to remove Endeavour from its transporter and place it on a lighter, non-motorized sled. That’s where longtime Science Center sponsor Toyota came in. As it turns out, the automaker had to prove to the California Science Center that a Tundra could actually tow the massive shuttle, so engineers put on a little demonstration with a stock truck pulling the equivalent weight over flat ground for the same distance. Once the Science Center was satisfied that the Tundra could pull it off, the move was green lit and the rest is history . Check out the short documentary below for yourself. Continue reading Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor originally appeared on Autoblog on Thu, 21 Mar 2013 19:58:00 EST.

Watch a Toyota Tundra tow Space Shuttle Endeavour

Watch a Toyota Tundra tow Space Shuttle Endeavour

October 16, 2012 by · Leave a Comment 

Filed under: Truck , Marketing/Advertising , Videos , Toyota There are publicity stunts, and then there’s using a Toyota Tundra to tow the 145-ton Space Shuttle Endeavour across interstate 405 in Los Angeles . That’s exactly what happened Saturday night when Toyota lent a hand pulling the retired spacecraft over a bridge en route to the California Science Center. As it turned out, the Manchester Boulevard Bridge couldn’t stand up to the weight of both the shuttle and the traditional tow vehicle, which sent organizers searching for something a little lighter to cover the five-minute drive across the bridge. As a 20-year sponsor of the science center, Toyota stepped in to help out. The company developed a special tow dolly with Sarens Group, an engineering and heavy-lifting firm, just for the effort. A bone-stock 2012 Toyota Tundra CrewMax 4×4 did the deed, though something tells us this little stunt greatly exceeded the machine’s tow rating. You can check out a video of the pull for yourself as well as the full press release below . Continue reading Watch a Toyota Tundra tow Space Shuttle Endeavour Watch a Toyota Tundra tow Space Shuttle Endeavour originally appeared on Autoblog on Sun, 14 Oct 2012 12:08:00 EST. Please see our terms for use of feeds . Permalink

Watch a Toyota Tundra tow the space shuttle Endeavor

Watch a Toyota Tundra tow the space shuttle Endeavor

October 14, 2012 by · Leave a Comment 

Filed under: Truck , Marketing/Advertising , Videos , Toyota There are publicity stunts, and then there’s using a Toyota Tundra to tow the 145-ton Space Shuttle Endeavour across interstate 405 in Los Angeles . That’s exactly what happened Saturday night when Toyota lent a hand pulling the retired spacecraft over a bridge en route to the California Science Center. As it turned out, the Manchester Boulevard Bridge couldn’t stand up to the weight of both the shuttle and the traditional tow vehicle, which sent organizers searching for something a little lighter to cover the five-minute drive across the bridge. As a 20-year sponsor of the science center, Toyota stepped in to help out. The company developed a special tow dolly with Sarens Group, an engineering and heavy-lifting firm, just for the effort. A bone-stock 2012 Toyota Tundra CrewMax 4×4 did the deed, though something tells us this little stunt greatly exceeded the machine’s tow rating. You can check out a video of the pull for yourself as well as the full press release below . Continue reading Watch a Toyota Tundra tow the space shuttle Endeavor Watch a Toyota Tundra tow the space shuttle Endeavor originally appeared on Autoblog on Sun, 14 Oct 2012 12:08:00 EST. Please see our terms for use of feeds . Permalink

Toyota Tundra can (and will) pull a Space Shuttle

Toyota Tundra can (and will) pull a Space Shuttle

September 16, 2012 by · Leave a Comment 

Filed under: Truck , Etc. , Toyota The battle amongst full-size pickup trucks from Ford , Chevy and Ram is as close to a bloodsport as the auto industry has, but now it might be Toyota that gets the last laugh in the tonnage towing race. In what should prove to be the mother of all publicity stunts, a showroom-stock 2012 Toyota Tundra will tow the space shuttle Endeavour to its final resting place at the California Science Center . How exactly does a bone-stock, half-ton pickup tow almost 300,000 pounds, you ask? A quarter mile at a time using a specially designed rig. Endeavour will be towed 12 miles from Los Angeles International Airport to the museum on October 13, and the Tundra will hitch up to the shuttle for the last quarter mile of the trip. The towing rig was made specifically for this event, allowing the full-size Tundra to pull almost 30 times its regular towing capacity . Toyota says that the truck used to tow Endeavour will be a stock V8 Tundra with no enhancements or modifications. The Endeavour exhibit opens at the California Science Center on October 30, joining other airplanes and spacecraft including the capsule from the Gemini 11 mission. The Tundra that tows the shuttle will remain on display at the museum as well.

Toyota TAPESTRY Grant Program Announces 2011 Award Recipients

June 13, 2011 by · Leave a Comment 

TORRANCE, Calif. – June 13, 2011 – A group of 50 U.S. science educators has been selected to receive $500,000 in grants through the Toyota TAPESTRY Grants for Science Teachers Program .

4-H Advances Environmental Science Education with $1.1 Million from Toyota

May 3, 2011 by · Leave a Comment 

Chevy Chase, MD (May 3, 2011) –Toyota has announced its continued support of 4?H’s youth-focused water quality and conservation programming with a $1.1 million gift to fund the expansion of 4?H 2 O Community Projects and sponsor the 2011 4-H National Youth Science Day.

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