Lexus Sports Illustrated Ad: Style and Technology, Together Like Never Before

October 10, 2012 by · Leave a Comment 

TORRANCE, Calif. (Oct. 10, 2012) – Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad

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