Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway

February 6, 2014 by · Leave a Comment 

CHICAGO and DAYTONA BEACH (Feb. 6, 2014) – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million DAYTONA Rising redevelopment project.

Lexus IS F High-Performance Sedan Thrills and Sends Chills

August 19, 2012 by · Leave a Comment 

The IS F pioneered Lexus’ high performance portfolio when it was developed. Much of the IS F development took place at racetracks around the world, including Germany’s legendary N

Camry Set to Pace 2012 Daytona 500

September 10, 2011 by · Leave a Comment 

TORRANCE, Calif. (August 23, 2011) – Toyota Motor Sales, U.S.A., Inc. (TMS) and Daytona International Speedway (DIS) announced today the all-new 2012 Toyota Camry will serve as the official pace car for next year’s DAYTONA 500

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