Filed under: Aftermarket , SEMA Show , Crossover , Toyota In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea – only, well, this isn’t exactly what I had in mind. Let’s just start at the beginning here. This is a 2014 Toyota Highlander – you know, the redesigned one that bowed in New York earlier this year. I haven’t driven it yet, but I’m sure it’s plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants . Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander.
Filed under: Marketing/Advertising , Crossover , Toyota , Celebrities The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom’s number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob’s square mug all over it as if he’s saying ” I’m ready. I’m ready. I’m ready. I’m ready ,” from every direction. Inside is a cabin that Toyota says “captures all of the beloved character’s high-octane energy,” but might make you question whether this is really the world you want to live in. Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a “Happy Driving Tour,” ending at the LA Auto Show in November. You can read all about it in the press release below , as well as ways to fill your life with more SpongeBob than is probably healthy. Continue reading Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander originally appeared on Autoblog on Mon, 15 Jul 2013 07:59:00 EST.