Filed under: LA Auto Show , Minivan/Van , Marketing/Advertising , Toyota , Design/Style Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show . The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels. If you get past SpongeBob’s crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series’ animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it’s hard not to miss a ship’s wheel that replaces the usual steering wheel. While it’s certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van’s also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car.
Filed under: Marketing/Advertising , Crossover , Toyota , Celebrities The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom’s number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob’s square mug all over it as if he’s saying ” I’m ready. I’m ready. I’m ready. I’m ready ,” from every direction. Inside is a cabin that Toyota says “captures all of the beloved character’s high-octane energy,” but might make you question whether this is really the world you want to live in. Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a “Happy Driving Tour,” ending at the LA Auto Show in November. You can read all about it in the press release below , as well as ways to fill your life with more SpongeBob than is probably healthy. Continue reading Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander originally appeared on Autoblog on Mon, 15 Jul 2013 07:59:00 EST.