Lexus Sports Illustrated Ad: Style and Technology, Together Like Never Before

October 10, 2012 by · Leave a Comment 

TORRANCE, Calif. (Oct. 10, 2012) – Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad

Lexus GS Takes on Curves of SI Swimsuit Model Tori Praver with TORI 500 Racing Game App

February 16, 2012 by · Leave a Comment 

TORRANCE, Calif. (Feb. 16, 2012)—What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app.

Lexus Throws Sports Illustrated Swimsuit a Curve

February 14, 2012 by · Leave a Comment 

TORRANCE, Calif. (Feb. 14, 2012)—Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style.

All-New Lexus GS 350 Sport Sedan to Arrive in February 2012

November 25, 2011 by · Leave a Comment 

TORRANCE, Calif., Nov. 23, 2011 – Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.

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