Watching Kyle Busch’s NASCAR racer get its game face on is a wrapper’s delight

Watching Kyle Busch’s NASCAR racer get its game face on is a wrapper’s delight

January 3, 2013 by · Leave a Comment 

Filed under: Motorsports , Etc. , Marketing/Advertising , Videos , Toyota , Racing The start of the 2013 NASCAR Sprint Cup season is just six weeks away, and the contenders are beginning to get dressed up for the battle. Joe Gibbs Racing TV shows how that’s done with a time-lapse video of Kyle Busch’s No. 18 Toyota Camry getting its bright, tailored suit of logos headed by sponsor M&Ms. Of note, the base racecar is already wrapped to look like a Camry in matte black, and we raised at least one eyebrow watching how the puzzle pieces of the top wrap get put together over the bodywork. See for yourself in the video below . Continue reading Watching Kyle Busch’s NASCAR racer get its game face on is a wrapper’s delight Watching Kyle Busch’s NASCAR racer get its game face on is a wrapper’s delight originally appeared on Autoblog on Wed, 02 Jan 2013 16:58:00 EST. Please see our terms for use of feeds . Permalink

Toyota aims to put more "stock" into stock cars with 2013 NASCAR Camry

Toyota aims to put more "stock" into stock cars with 2013 NASCAR Camry

May 23, 2012 by · Leave a Comment 

Filed under: Motorsports , Sedan , Toyota , Racing NASCAR may have once been a form of motorsport in which only domestic automakers competed. And that’s largely still the case, with one notable exception: Toyota . The Japanese automaker faced some difficulty breaking into the Good Ol’ Boys racing series, but though some purists may still malign it, Toyota is in NASCAR to stay. And this is its latest car. “Based”, in design anyway, on the latest Camry , the new stock car from Toyota Racing Development is set to compete in the Sprint Cup next season, alongside the new Ford Fusion (among other competitors from Dodge and Chevy ). The result of “an aggressive redesign”, the new racer was developed with input from the company’s Calty Design studio to look more like the road-going Camry than ever before. Yes, it does bear a resemblance to its road-going cousin, especially in the fascia. That said, it’s still a composite body over a tube frame powered by a V8 engine driving the rear wheels. In other words, this is a Camry in name only. Of course it doesn’t hurt Toyota’s case that the Camry is built in America with more American components than most “domestic” vehicles, and now the stock car looks more stock, too.

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