New TV Spots, Mini Documentaries Advance the ‘Scion Story’ Brand Campaign

February 11, 2013 by · Leave a Comment 

TORRANCE, Calif., (Feb. 11, 2013) – The real lives of five young entrepreneurs form the backbone of Scion’s newest national ad campaign, “Make Every Second Count,” that launched today at and will continue with broadcast, print and online content developed with creative agency ATTIK. The new ads and online mini documentaries build on the “Scion Story” brand campaign launched last fall to showcase the company’s longstanding commitment to individual passions.

Toyota looking for high-volume Prius assembly in U.S. by 2015

Toyota looking for high-volume Prius assembly in U.S. by 2015

May 1, 2012 by · Leave a Comment 

Filed under: Hybrid , Plants/Manufacturing , Toyota Rumors that Toyota would some day build the Prius in the U.S. have bounced around for years, with a location in Mississippi often being cited as the most likely candidate. After that plan was officially scrapped in 2008 , a new version of the same story returned in 2010 when a Toyota executive vice president said Mississippi Prius production could start up in 2016 . Given the on-again, off-again history of the story, we weren’t surprised when not much was officially said about the matter in the last two years. That changed today. Koei Saga, senior managing officer in charge of drivetrain R&D at Toyota, has informed Automotive News that Toyota is now thinking of making the Prius in the U.S. by 2015 and wants to get hybrid drivetrain components – motors, inverters, batteries (likely lithium-ion packs) – from North American suppliers. The base fourth-gen Prius will probably still use nickel-metal hydride batteries, but the batteries made in the U.S. might be li-ion. A 2015 timetable means it is likely that America would make the fourth-gen Prius model, which is due around that time.

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