Lexus Tempts Consumers with Alter Ego

April 7, 2014 by · Leave a Comment 

TORRANCE, Calif. (April 7, 2014) — To tout its performance-focused F lineup (#LexusF), today Lexus launches a new marketing campaign that highlights a bold side of the brand. The TV spot features the exhilarating new RC F, the powerful LFA, the striking IS F SPORT and the fierce GS F SPORT. Like the spirit of these four vehicles, the spot emboldens consumers to indulge their desires.

The All-New Lexus RC Set to Launch ‘In the Red’

December 23, 2013 by · Leave a Comment 

TORRANCE, Calif. – Dec. 23, 2013 – Not even Rudolph’s nose can compare to the striking red paint on the all-new RC Coupe. A more dynamic red exterior paint color is made brighter and with more contrast thanks to an entirely new painting process, using a two-color base of both silver and red.

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