Filed under: Marketing/Advertising , Audi , Mercedes-Benz , Toyota , Volkswagen After Sunday’s big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation’s water cooler on Monday, and it’s got some preliminary stats to share in the lead up to kickoff. As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers. Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views – six million and counting – among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing , which is up to 5.6 million views. Third place is Audi’s Prom commercial (3.3M views), fourth goes to Volkswagen’s slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco’s commercial (3.2M views). You can watch all five in order below . The data above is current and official as of 10:00 AM EST today, though things are changing quickly.
Filed under: Marketing/Advertising , Videos , Crossover , Toyota , Celebrities , Humor For viewers who plan on watching the Super Bowl only for the commercials, here’s one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4 . Though not as entertaining as the actual teaser for this commercial, it still garnered a couple chuckles from the Autoblog crew. We won’t spoil it for you, but a word of advice: if Cuoco ever shows up in your driveway granting you wishes, we’d suggest you be very clear what you want… and enunciate. If you want to see the commercial before this Sunday’s game, we have the video (and an accompanying press release) posted after the jump . Continue reading Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad originally appeared on Autoblog on Mon, 28 Jan 2013 15:33:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Marketing/Advertising , Toyota , Celebrities Toyota has turned to actress Kaley Cuoco for a little help during this year’s Super Bowl . The Big Bang Theory star will play a role front and center in the automaker’s spot for the game, and Toyota fans have a chance to show up in the ad as well. Anyone can take a photo and upload it via Twitter or Instagram with the hashtag #wishgranted for a chance to have their image featured in the commercial on February 3. While Toyota isn’t saying exactly what the pictures will be used for, we imagine the photos will need to be rated PG. Sorry, guys. Toyota isn’t saying much more about the ad or what its plot line will offer, at least for now. Expect to hear more details surface as we get closer to game day. In the interim, you can check out the brief press release below for more information, or check out Toyota’s “Get In The Big Game” web page at the link below. Continue reading Toyota Super Bowl ad to star Big Bang Theory bombshell Kaley Cuoco Toyota Super Bowl ad to star Big Bang Theory bombshell Kaley Cuoco originally appeared on Autoblog on Tue, 08 Jan 2013 14:30:00 EST. Please see our terms for use of feeds .
TORRANCE, Calif. (Jan. 7, 2013) – Kaley Cuoco, star of the award-winning CBS show “The Big Bang Theory,” has a busy roster this year, including a debut
TORRANCE, Calif. (Feb. 6, 2012)—On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan.
Filed under: Sedan , Marketing/Advertising , Videos , Toyota You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We’re finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry , and we think it’s amusing enough to be worthy of The Big Game. This is a continuation of the reinvention theme introduced in the first 2012 Camry ad last year, and this commercial adds some comedy, a welcome change from Toyota’s typically sober marketing campaigns. Toyota will also air a second 30-second spot during the NFL’s championship game. Check it out in long form (along with the official press release) after the jump . Continue reading Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial originally appeared on Autoblog on Mon, 30 Jan 2012 03:00:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif., January 17, 2012 – With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year. To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5 on NBC.
TORRANCE, Calif., Nov. 23, 2011 – Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.