Filed under: Minivan/Van , Toyota Toyota found huge success with its “Swagger Wagon” rap video for the 2011 Sienna SE . It showed that a minivan could actually sort of maybe be fun and didn’t have to be a lame vehicle for people who long ago lost their sense of humor. Now that there is a slight refresh for the 2015 model, the company is trying to capture that effervescent image again with a bunch of videos aimed at families. For the latest launch, Toyota is partnering with some family-friendly online video stars and having them show off the Sienna’s features. It’s releasing YouTube videos from the creators of Action Movie Kid and Convos with My 2-Year-Old and a Vine from Eh Bee Family, and they all hope to show that it’s cool to be a family with a minivan. In terms of actual changes, though, the update is pretty light aesthetically, but the new tech inside seems aimed directly at mom and dad. However, unless you’ve got a sharp eye, spotting the exterior refresh might be tough. Toyota is tweaking the front end slightly by adding a dark mesh grille and trim. The headlights are also slightly reshaped to incorporate a new strip of available LED running lights. As they say, it’s what’s on the inside that counts, and there are two, new features that parents with precocious kids are really going to love.
Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota , Humor Company : Toyota Motor Sales Brand : Toyota Medium : TV Ad Agency : Saatchi and Saatchi Product : Prius Campaign :”What Happens After Practice” What We Like : Going to back when Toyota launched its very amusing campaign for its Sienna ” Swagger Wagon ” TV ad and Youtube videos, the Japanese automaker has been looking for ways to engage consumers by not taking its very practical models so damn seriously. The Prius is an unabashed market success. It defines the hybrid segment. And it is the market leader in fuel economy. It does everything but run on actual crunchy granola in the gas tank. Prius ads do not need to play up the fact that they are super fuel efficient. Everyone knows. So, as we showed you a few days ago , turning to this approach of having NBA star Steve Nash talk about how driven he is, as if it was a Nike ad, is a creative homerun. His deadpan monologue about how competitive he is, talking about making constant adjustments and improvements to his game, while driving a Prius and finally edging out a grandma for a parking space is a way to stand out from the usual hybrid ad that merely screams the highway fuel economy rating. Gotta love Nash’s trash-talk dance at the end too.