Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 11, 2013 by · Leave a Comment 

WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.

Kyle Busch and ‘Rowdy Edition’ Camry Win the Toyota Racing Dream Build Challenge

November 2, 2012 by · Leave a Comment 

LAS VEGAS, Oct. 30, 2012 — All the votes are counted and the fans have spoken: Kyle Busch and his track-inspired black-on-black “Rowdy Edition” Camry have won the Toyota Racing Dream Build Challenge. Busch’s efforts earned a check from Toyota for $50,000 that goes to his chosen charity for the competition, the Kyle Busch Foundation. Toyota made the announcement today at the SEMA Show with the help of TV racing commentator and Top Gear USA host, Rutledge Wood, master of ceremonies for the event.

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