DETROIT, January 9, 2017 — It is possible that no single automobile has, upon introduction, upended its category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The 1990 LS 400 was the original luxury disruptor, winning critical acclaim and astonishing customers by setting new benchmarks for comfort, powertrain performance and smoothness, quietness, build quality, attention to detail, and dependability. The brand supported that groundbreaking vehicle by setting and maintaining new standards for customer service and satisfaction.
NEW YORK, April 2, 2015 — There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.
NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.
Toyota Motor Manufacturing West Virginia, Inc. Celebrates Production of First Transmission for Latest Expansion
Buffalo, W.Va., Nov. 10, 2014 — The Toyota plant in Buffalo, W.Va. has celebrated many “firsts” in its 18 year history, and today marked yet another milestone as the first 6 speed high torque automatic transmission rolled off their second Automatic Transmission Line.
Paving the Way: Toyota’s First Hispanic Woman Direct Tier I Supplier Calls Opportunity Exchange ‘Key to Growth’
This story is about the road
TORRANCE, Calif. (July 16, 2014)
NEW YORK (April 16, 2014) – Sports car buffs are in for a roaring good time as the all-new Lexus RC 350 F SPORT zooms into Javits Convention Center to take its place among Lexus’ energetic lineup at the New York International Auto Show. The RC 350 F SPORT shows off its adventurous attitude for the first time since its Geneva debut here in America’s hotspot for fashion and design.
BEIJING – April 11, 2014 – There’s a first for everything! The all-new Lexus NX comes to market as the brand’s first entry into the luxury compact crossover segment and with the first turbo in the lineup. The NX will also be offered in naturally aspirated and hybrid powertrains. Powertrains will vary by region. The U.S. market will offer the NX 200t turbo and NX
Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway
CHICAGO and DAYTONA BEACH (Feb. 6, 2014) – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million DAYTONA Rising redevelopment project.