2014 Lexus RX 350 Demonstrates How Lexus Created and Then Dominated the Luxury Crossover Utility Vehicle Segment
There’s no question that Lexus created the blueprint for the luxury crossover utility vehicle 15 years ago with the original RX models. The 2014 RX 350 maintains its segment leadership by evolving that original, much-copied formula. The 2013 model year brought a freshened design with the bold brand-signature spindle grille. The line also brought new driving pleasure with the RX 350 F SPORT model.
CHICAGO (Jan. 22, 2013) – Don’t call it a comeback.
The new RX 350 will continue to be the most popular choice in the luxury crossover segment it created over 10 years ago. The 2013 RX luxury utility vehicle features an updated look with the new bolder, signature Lexus spindle grille, exterior enhancements, and an upgraded interior. For the first time, an F SPORT model featuring eight-speed transmission, paddle shifters and sport-tuned suspension for a more engaging driving experience is available.
GENEVA – March 6, 2012 – Featuring the new bolder, signature Lexus spindle grille and upgraded interior, the new 2013 RX will continue to be the most popular choice in the luxury crossover segment it created over 10 years ago.
TORRANCE, Calif. (Feb. 6, 2012)—On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan.
TORRANCE, Calif., Nov. 23, 2011 – Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.
The third-generation RX
As the world‘s first dedicated luxury hybrid, the HS 250h brought sustainable luxury to the forefront of the luxury market…