Toyota Debuts Integrated Marketing Campaign for All-New Prius c

March 13, 2012 by · Leave a Comment 

TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c , the newest member of the Prius Family. “The Game of Life with Prius c ” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

January 30, 2012 by · Leave a Comment 

TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years.

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