WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.
1. What is Toyota 100 Cars for Good? Toyota’s 100 Cars for Good program is a Facebook-enabled philanthropy initiative whereby Toyota will give 100 cars in 100 days to 100 deserving charitable organizations. The 100 Cars for Good program is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded. 100 Cars for Good was introduced in 2011, and Toyota has brought the program back in 2012 due to the success and popularity in its inaugural year.