NBCUniversal and Lexus Partner for First Ever Live, Real-Time Marketing Broadcast Commercials

September 22, 2013 by · Leave a Comment 

NEW YORK, September 18, 2013 – NBCUniversal, in partnership with Lexus, today announced “It’s Your Move After Dark,” the first truly live, real-time marketing broadcast commercial campaign that will launch the all-new Lexus IS. The ads will take advantage of real-time marketing by allowing viewers to contribute ad concepts via social networks to influence the creative for the Lexus advertisements. This unique, interactive cross-platform initiative will be comprised of a series of live, improvisational short comedy ads that will run in the commercial pods during NBC’s Late Night with Jimmy Fallon (12:35am ET/PT on NBC). The ads will be based on real-time viewer social media submissions each Thursday and performed by some of New York’s best improvisational comedy troupes including Fun Young Guys, Magnet Theater Touring Company, MB’s Dream and Stone Cold Fox.

Toyota Announces Appointment of Chief Corporate Social Responsibility Officer

September 21, 2013 by · Leave a Comment 

TORRANCE, Calif. (Sept. 17, 2013)– Toyota Motor North America (TMA) today announced the appointment of Latondra Newton to chief corporate social responsibility officer, effective immediately.

Toyota Announces Newly Appointed Vice President and Chief Technology Officer

September 6, 2013 by · Leave a Comment 

TORRANCE, Calif. (Sept. 6, 2013)– Toyota Motor Sales (TMS), U.S.A., Inc., today announced the appointment of Ned Curic to the newly-created role of vice president and chief technology officer. Curic reports to North American chief information officer Zack Hicks.

Toyota Announces Pricing for 2014 4Runner Mid-Size SUV and Tacoma Compact Pickup Truck

September 3, 2013 by · Leave a Comment 

TORRANCE, Calif., September 3, 2013 – - Toyota Motor Sales (TMS), U.S.A., Inc. today announced 2014 manufacturer’s suggested retail prices (MSRP) for the redesigned 4Runner mid-size sport utility vehicle (SUV) and the Tacoma compact pickup truck.

Toyota Announces Voluntary Recall of Certain Tacoma Vehicles

August 8, 2013 by · Leave a Comment 

TORRANCE, CA

More Than A Quarter of Houston Teens Read a Text or Email Every Time They Drive, According to Study by University of Michigan Transportation Research…

July 24, 2013 by · Leave a Comment 

TORRANCE, Calif., July 24, 2013 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced Houston findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI).

Toyota Donates $50,000 to Help Victims and Families Affected by Arizona Fire

July 11, 2013 by · Leave a Comment 

NEW YORK (July 10, 2013) – Toyota today announced a $50,000 donation, to be divided between the 100 Club of Arizona and the Yarnell (Ariz.) Community Center, to aid and support families of the 19 firefighters who lost their lives and the families who lost their homes in the recent Arizona fire.

Toyota Announces Voluntary Recall of Certain Yaris Vehicles

July 3, 2013 by · Leave a Comment 

TORRANCE, CA

Toyota Announces Voluntary Recall of Certain Toyota Prius and Lexus HS 250h Vehicles

June 5, 2013 by · Leave a Comment 

TORRANCE, Calif. (June 4, 2013) – Toyota Motor Sales, U.S.A., Inc., today announced that it will conduct a voluntary safety recall involving approximately 87,000 model year 2010 Toyota Prius and Lexus HS 250h vehicles.

Toyota Donates $250,000 to Oklahoma Tornado Relief Efforts

May 24, 2013 by · Leave a Comment 

NEW YORK, May 23, 2013 – Toyota today announced a $250,000 donation to support relief and rebuilding efforts for victims of the tornado that hit Moore, Oklahoma and the greater Oklahoma City area on May 20.

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