Scion Adds New Tools to its Simple Purchase Experience

October 10, 2013 by · Leave a Comment 

TORRANCE, Calif., (Oct. 8, 2013) – Simple and straightforward car buying is stepping into the spotlight. Scion today launched a national ad campaign and dedicated section on

Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 11, 2013 by · Leave a Comment 

WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.

New Scion Program ‘Motivate’ Offers Career Building Opportunity to Young, Self-Starters in the Creative Community

November 11, 2012 by · Leave a Comment 

TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion “What Moves You” brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.

Toyota Debuts Integrated Marketing Campaign for All-New Prius c

March 13, 2012 by · Leave a Comment 

TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c , the newest member of the Prius Family. “The Game of Life with Prius c ” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

Toyota Announces Second Annual Shareathon Program

December 13, 2011 by · Leave a Comment 

TORRANCE, Calif. (December 12, 2011) – Toyota Motor Sales, U.S.A., Inc. today launched the second annual Shareathon program, where customers can tweet about their plans to buy or a lease a new Toyota during Toyotathon and earn a $500 prepaid debit card.

Tweeter button Facebook button Youtube button