WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.
New Scion Program ‘Motivate’ Offers Career Building Opportunity to Young, Self-Starters in the Creative Community
TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion “What Moves You” brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.
TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c , the newest member of the Prius Family. “The Game of Life with Prius c ” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.
TORRANCE, Calif. (December 12, 2011) – Toyota Motor Sales, U.S.A., Inc. today launched the second annual Shareathon program, where customers can tweet about their plans to buy or a lease a new Toyota during Toyotathon and earn a $500 prepaid debit card.