Camatte concept puts the Toy back in Toyota [w/videos]

Camatte concept puts the Toy back in Toyota [w/videos]

June 17, 2014 by · Leave a Comment 

Filed under: Concept Cars , Convertible , Japan , Videos , Toyota , Toys/Games It’s been two years since Toyota first revealed its Camatte show car at the Tokyo Toy Show. Though sadly never destined for production, Toyota brought the concept back the following year as the Camatte 57s roadster, and is now returning to the same show with yet another take on the kid-friendly, configurable 1+2 with interchangeable body panels – this time with a slew of features that are fresh not only to the concept itself, but to the industry altogether. This year the Camatte is being showcased in two forms: a bare chassis in the Tech Lab that lets kids see the inner workings of a modern automobile, and another in the Design Lab that lets kids draw their own motif for the concept that is then displayed on an LED hood. The overall approach reminds us of the way Toyota’s budget brand Daihatsu unveiled the Kopen roadster concept at the Tokyo Motor Show late last year, only even more kid-focused and decidedly more light-hearted than you might otherwise expect from one of the largest industrial giants in the world, and could only have been made for a toy exposition. In Japan. Which would explain the ridiculously upbeat videos below , where you’ll also find the brief press release. Continue reading Camatte concept puts the Toy back in Toyota [w/videos] Camatte concept puts the Toy back in Toyota [w/videos] originally appeared on Autoblog on Mon, 16 Jun 2014 10:01:00 EST. Please see our terms for use of feeds . Permalink

Toyota displays family-oriented Camatte concept at toy show [w/video]

Toyota displays family-oriented Camatte concept at toy show [w/video]

June 13, 2012 by · Leave a Comment 

Filed under: Concept Cars , Coupe , Budget , Etc. , Japan , Videos , Toyota , Design/Style Toyota is out to spur a passion for cars in young families with its new Camatte Concept. Unveiled at the 2012 International Tokyo Toy Show, the vehicle features a number of interchangeable body panels that can easily be swapped for different colors or styles. The concept seats three in a unique triangular configuration that Toyota says is designed to facilitate communication between parents behind the wheel and children in the back. But that’s not the only kid-friendly aspect. The Camatte also features configurable pedals, which can allow a child to develop driving skills while a parent takes care of important tasks like steering and braking. Clearly, this sucker isn’t headed to production, and that’s a shame. We love the bare-bones utilitarianism of the design, and the open-wheel front is enough to garner a smile from us as well. It’s almost as if Toyota decided to bring the Volkswagen Kubelwagen into the modern age. Check out the quick breakdown video below for yourself.

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