Filed under: Marketing/Advertising , Videos , Toyota We’re getting another taste of Toyota’s ad campaign for the Super Bowl with its pre-game commercial for the refreshed 2015 Camry. The spot stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy over the inspiring words of Muhammad Ali. Continue reading Toyota spotlights Amy Purdy in new ad ahead of Super Bowl Toyota spotlights Amy Purdy in new ad ahead of Super Bowl originally appeared on Autoblog on Mon, 26 Jan 2015 19:01:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif. (Jan. 16, 2015) – The bold, new 2015 Toyota Camry has earned a much-deserved place in the most talked about sporting event of the year. Today, America’s best-selling car for thirteen consecutive years kicks off the next phase of its “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX.
Filed under: Hybrid , Sedan , Recalls , Toyota Toyota has announced a rather small voluntary recall, affecting 5,650 Avalon and Camry sedans from model year 2014. Both gas and hybrid models are included in the action. This recall focuses on the left front lower suspension arm, which may have a bad bolt connecting it to the ball joint. If the car hits a big enough pothole – a real concern as we head into winter – or suffers a major impact, the two components could separate, at which point steering control would more or less vanish. According to Toyota, there have been no crashes, injuries or deaths due to this problem. Toyota is notifying owners, who will need to report to dealers for a free replacement lower suspension arm. Scroll down for the official press release. Continue reading Toyota recalling select 2014 Camry and Avalon models Toyota recalling select 2014 Camry and Avalon models originally appeared on Autoblog on Thu, 06 Nov 2014 18:31:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Etc. , Marketing/Advertising , Toyota Ever wonder where automakers get the names for their cars? You’re not alone. The sitcom Seinfeld opened Episode 94 – the one where George Costanza buys a Chrysler LeBaron instead of a Volvo – with a bit about nameplates like Integra, Supra and Impreza. Toyota , clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates. Names like Supra may require no clarification, but what about Camry ? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan). Yaris ? According to the company, it’s “an amalgamation of words from Greek mythology and German. In Greek mythology, ‘Charis’ was a symbol of beauty and elegance.
Filed under: Motorsports , Sedan , Toyota , Racing Toyota recently introduced the all-new 2015 Camry for the street, so it follows that it should want to promote its new bread-and-butter sedan by putting it out on the racetrack as well. And that’s just what it’s done here with the release of the new Toyota Camry for the NASCAR Sprint Cup Series. The new Camry represents the first reskin of the standard stock car chassis since the Gen-6 model was introduced in 2012. Toyota’s Calty Design studio worked closely with series organizers to determine which parts could be redesigned to more closely resemble the new production model, and what you see here is the result. Since it is based on the same control chassis as all the others, the Camry’s skin is applied over a steel tube frame and powered by an old-school 5.86-liter pushrod V8 mated to a four-speed manual gearbox. Although the idea of a Japanese automaker in American stock car racing didn’t initially get the warmest reception from some of the good ol’ boys when it first entered the series back in 2007, it has by now become a staple of the NASCAR circuit. After all, it’s hard for even the most patriotic of racing fans to argue with the US-built Camry’s ranking as one of the most American cars by content on the market. Toyota Racing Development will roll out the new Camry at Daytona in February during Speedweeks, after which it will also reveal a new Camry for the second-tier Xfinity Series (currently known as the Nationwide Series). Continue reading 2015 Toyota Camry set to circle NASCAR track near you 2015 Toyota Camry set to circle NASCAR track near you originally appeared on Autoblog on Mon, 13 Oct 2014 08:44:00 EST. Please see our terms for use of feeds .
CONCORD, N.C .
Filed under: Plants/Manufacturing , Lexus , Toyota Ah, aluminum. The lightweight, strong material has long held a following within the premium ranks, but as Ford prepares to launch an aluminum F-150 , the material is gaining acceptance among more mainstream automakers. Toyota is one such brand, with a new report indicating that the Japanese giant will add aluminum bits and bobs to some of its upcoming vehicles. These won’t be full, aluminum-intensive treatments like the F-150, however. Automotive News reports that an aluminum hood and liftgate will be coming to the 2016 Lexus RX , and following that, the Camry will get a bonnet built from Element 13 for model year 2018. As AN points out, Toyota is no stranger to aluminum, using it in Japanese-built models like the Prius and Scion FR-S . The RX and Camry, though, will mark the first time the company’s North American factories will use the material, and they’ll do so on a significantly larger scale, owing to the higher volumes that the Camry and RX represent. “Toyota has plans to use aluminum on future vehicles for hood, closures and parts for lightweighting,” Toyota’s Jana Hartline told AN. “Also, we will increase usage of mix metals and resin materials to enhance lightweighting efforts.” The aluminum for the Camry and RX would likely come from a new joint venture between Toyota Motor’s affiliate Toyota Tsusho and Kobe Steel, with an operation that could produce 100,000 tons of aluminum sheet (like what’s shown above at an Alcoa factory in Indiana) each year. Toyota Camry, Lexus RX to get aluminum parts originally appeared on Autoblog on Tue, 23 Sep 2014 18:00:00 EST.
Filed under: Hybrid , Sedan , Toyota , Quick Spins Toyota offers many flavors of its refreshed 2015 Camry , but those who choose to lower their operating cost-per-mile, squeeze 500-plus miles out of each tank of fuel or run a very efficient and reliable sedan in their taxi fleets will only be interested in one: the Camry Hybrid. The exterior of the 2015 Camry Hybrid is nearly indistinguishable from its gasoline-only counterparts, with the same all-new sheetmetal and bumpers. The Hybrid is offered in LE, SE and XLE trims, meaning customers are offered base, sport or luxury configurations, respectively. While Toyota expended quite a bit of effort resculpting and improving the 2015 Camry Hybrid, one area it didn’t touch was the powertrain – it is virtually identical to last year’s model (just like the gas version). Under the hood is a 2.5-liter Atkinson cycle four-cylinder gasoline engine (156 horsepower and 156 pound-feet of torque) and an electric tractive motor (141 horsepower and 199 pound-feet of torque). Combined, and running through Toyota’s unique Hybrid Synergy Drive electronic continuously variable transmission, the two produce 200 horsepower (Toyota does not list a combined torque figure, and we’ve asked for clarification). A 1.6 kilowatt-hour nickel-metal-hydride battery, packaged behind the rear seats, provides energy storage. The test car featured here is the Camry Hybrid SE in Blue Crush Metallic, with the optional moonroof, wireless charging and Entune premium audio with navigation and app suite. Driving Notes Toyota offers several different driving modes for the Camry Hybrid. The standard mode is Drive, which incorporates hybrid/EV driving automatically.