TORRANCE, Calif. (September 5, 2013) –The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.
Filed under: Car Buying , Sedan , Toyota The guy who bought the 50-millionth Toyota in the US got a free Camry and RAV4 , but whoever in the world bought the 40-millionth Corolla in August gets a hearty “thank you” from the Japanese automaker. On sale since 1966, the Corolla is the best-selling nameplate in the world by a goodly margin ( more than the Volkswagen Beetle and Ford Model T combined ). So while you’d think that vehicle number 40 million would be sitting in a museum somewhere, Toyota can’t even say in which country this milestone Corolla was sold, let alone to which customer. One reason that Toyota is unsure where this Corolla was sold is the fact that the Corolla name itself is more than just the compact sedan sold in the US. On our shores alone, sales of the Matrix are lumped in with the Corolla, but around the world, numerous vehicles wear the Corolla name or share its platform. Scroll down for Toyota’s press release, and it has also put together a website celebrating 47 years and 40 million sales for the Corolla… and counting. Continue reading Toyota says you might have the 40-millionth Corolla ever built Toyota says you might have the 40-millionth Corolla ever built originally appeared on Autoblog on Sat, 07 Sep 2013 09:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Budget , Sedan , Toyota , First Drives Reprising The Recipe For A Perfect Slice Of Toast My toaster broke the other week. Halfway through the process of cooking my gourmet Pop-Tart breakfast, the thing crapped out with a small bang, leaving my delicious morning treats trapped inside. To rectify the situation, I ventured out to a big box store, located the toaster aisle, and ran a couple of questions through my mind. Do I need two slots or four? Do I need to spend more than 20 bucks on this thing? Should I just buy a toaster oven to give me a wider range of bachelor-pad cooking functionality? After no more than two minutes of contemplation, I grabbed the cheapest one on the shelf, paid and left the store. The new toaster works just fine. This sort of unemotional shopping experience is how I suspect people decide to purchase the Toyota Corolla . It’s a perfectly fine appliance, and to a good number of people in the world, the bond between a car and a driver is no more important than the connection I feel to my toaster.
Filed under: Car Buying , Budget , Sedan , Toyota We’ll be publishing our First Drive of the 2014 Toyota Corolla later today, but right now, we can reveal that the eleventh-generation compact will be priced from $16,800 when it hits dealerships this fall (*not including a $810 destination charge). Four trim levels will be offered, and that sub-$17,000 price point reflects the base L grade with a six-speed manual transmission. Adding the four-speed automatic (yep) brings that price up to $17,400, which gets you the usual features standard on this class of car, including Bluetooth connectivity, eight airbags and – a first for this price point – LED headlamps. From there, the LE trim ($18,300) adds a backup camera, cruise control, keyless entry, Entune audio (including a 6.1-inch touchscreen) and a brand-new continuously variable transmission replacing the four-speed auto. There’s even an Eco version of the LE trim that uses a different engine tune to provide fuel economy of up to 42 miles per gallon on the highway. The top-trim S, pictured above, comes with a modified front fascia design, rear lip spoiler, leather-wrapped steering wheel, sport seats and more for $19,000. There are paddle shifters mated to the CVT with seven “gears,” and optional 17-inch wheels are available. Toyota will offer the S trim with a six-speed manual as part of the Plus package, and the Premium pack adds Softex synthetic leather seats. All in, a fully loaded Corolla comes in just under $24,000. Not bad, at all.
Filed under: Budget , Wagon , Toyota , Rumormill The hopes of car enthusiasts are often vain little things; bordering on irrational desires for technologies and form factors that the market has declined to buy in volume, at least in North America. Manual transmissions, diesel engines (although slightly more mainstream these days), compact pickup trucks and, of course, station wagons, are all variations on the well-worn theme here. And so, when we come across a rumor that one or more of these items from our wish list might be upcoming, and a surprise at that, we tend to get fairly amped. Use that as background when you’re considering just how many grains of salt to swallow with this latest Toyota Corolla rumor, which stems from a leaked schematic on the dealership level, and portends a wagon bodystyle for the new car. One enthusiastic Autoblog reader and Toyota dealership employee recently stumbled upon the interior lighting schematic drawing you see inset here, which clearly identifies both the “4D” four-door sedan version of the 2014 Corolla, but also a long-roof “5D” car that is unimpeachably a station wagon (click to expand the image). The real question is, is it a Corolla? What’s possible, albeit disheartening, is that we’re looking at a diagram for the European Auris Touring Sports model (pictured above), a car that debuted at the Geneva Motor Show this past March. However, at least from the diagrams above, the D-Pillar doesn’t look correct, and the nose doesn’t seem quite “pointy” enough, for lack of a better word. It also doesn’t explain why a US dealer would receive such information. Just this week, we drove the 2014 Corolla (look for the review very soon), and at that launch event, Toyota spokespeople told us that there were no further bodystyles planned “at this time.” That kind of language leaves the door open just a crack for a North American wagon.
Filed under: Budget , Sedan , Truck , Plants/Manufacturing , Toyota After months of leaked photos and speculative reports, Toyota finally unveiled its 2014 Corolla to the world in early July at a star-studded California party . The confetti has been swept up and the champagne flutes washed and stored, and now the real work can begin: production. Toyota has announced that its new C-segment player has begun rolling off the lines at its plants in Mississippi and Ontario, Canada this week ahead of the planned start of sales in September. What’s more, the refreshed 2014 Tundra pickup has also segued into production in San Antonio, Texas. Corolla production in Mississippi is still a relatively recent phenomenon, with the plant having begun assembly of the outgoing model in the fourth quarter of 2011, while Toyota’s Cambridge, Ontario plant has been churning out the compact volume king since 1988. Conversely, the Tundra has been in production at the Texas facility since 2006, and Toyota projects that the plant will build its milestone one-millionth new vehicle in September, right around the time the reworked fullsize pickup goes on sale. Continue reading 2014 Toyota Corolla and Tundra production underway 2014 Toyota Corolla and Tundra production underway originally appeared on Autoblog on Fri, 02 Aug 2013 15:30:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Budget , Sedan , Toyota After releasing official pictures and a press release about an hour earlier, Toyota chose an aircraft hanger at the Santa Monica airport as the venue for the global introduction of its highly anticipated 2014 Corolla . Following an extended aerial acrobat show, which included performers running along the walls, swimmers romping in a massive overhead clear plastic pool and angry dancers destroying their cardboard stage in a glittery fit… the all-new C-segment star of the show was lowered on cables from the ceiling. (After the strobe lights and pounding sound that preceded it, the final vehicle reveal was almost anticlimactic.) Face-to-face with the eleventh-generation sedan, we liked what we saw. Compared to last year’s Corolla, the new model appears smaller in person – yet that is mostly an optical illusion. By the tape, it is four inches longer and slightly wider than its predecessor, but a bit shorter. The wheelbase has been stretched nearly four inches, yet the front and rear overhangs only give or take about an inch in the conversion. With the exception of the enormous wheel/fender gap (the new Corolla seems to ride too high), its overall proportions are very pleasing. The fresh sheet metal is modern and stylish, with sculpted lines that add character to a formerly bland sedan The fresh sheet metal is modern and stylish, with sculpted lines that add character to a formerly bland sedan (inexpensive does not have to mean boring). Thankfully, the new car lacks any tacked-on lower cladding to detract from its shape, and the sleek new LED headlights have allowed the designers to abandon the bulbous look of its predecessor’s front illumination.
Filed under: Budget , Sedan , Europe , Toyota , Design/Style After tons of teasing , Toyota finally unveiled the all-new 2014 Corolla in the wee hours of the – at least to those of us here in the Midwest. The fresh new face of the US-spec car takes a number of cues from the Camry and Avalon sedans, and in S trim with the large alloy wheels and blacked-out front fascia, we’d even venture this is the most boldly styled North American Corolla to date (faint praise as that may be). Of course, our friends in other markets will also be getting fully updated versions of the Corolla as well, and here, we’re getting our first glimpse at the European-spec car, complete with a very different front fascia that, at least in this trim, seems to take a more conservative design approach. A quick poll of the Autoblog staff shows that we’re torn as to whether or not we prefer this European look to our North American-specific car, but at least in the sporty-ish S trim, we think the Americans may have got the better end of the deal. The Euro-spec Corolla actually shares a lot of its design with its larger platform-mate, the Auris , a car that we don’t – and likely won’t – get in the States. Inside, the European Corolla looks basically the same as the NA car, and while market-specific engines and specifications haven’t been released yet, it’s expected that the Corolla will share much of its dirty bits with the European Auris, as well. Have a look through the Euro-spec gallery above , as well as the US-spec gallery below , and then let us know which Corolla you think looks better in our poll and in Comments. View Poll 2014 Toyota Corolla shows its new Euro-spec nose [w/poll] originally appeared on Autoblog on Fri, 07 Jun 2013 11:02:00 EST. Please see our terms for use of feeds . Permalink
Santa Monica, Calif. (June 7, 2013) – Dramatic sights, sounds and tastes helped introduce the strikingly re-styled 11 th generation Toyota Corolla at a packed celebration inside Barker Hangar in Santa Monica, Calif. on Thursday night.