Street Skateboarder Kickflips onto Team Toyota

October 9, 2013 by · Leave a Comment 

TORRANCE, Calif. (Oct. 8, 2013)

2014 Toyota Corolla gets marginal IIHS small overlap crash test score [w/video]

October 4, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Government/Legal , Safety , Toyota Toyota may have performed some major surgery on the 2014 Corolla , but that hasn’t helped the Japanese automaker overcome tough new crash test procedures. The Corolla, Toyota’s bread-and-butter compact sedan, managed only a Marginal score on the new small overlap crash test, which was just added last year. Despite the low score, the Corolla performed well in the moderate overlap front, side, rollover and rear testing, which was enough to score it a 2013 Top Safety Pick. In testing in August, six of the Corolla’s competitors earned the Top Safety Pick + award , for good or acceptable scores across the board. According to the Insurance Institute for Highway Safety, the Corolla’s “Marginal” score was down to an “intruding structure,” that could cause injuries to the lower left leg. There was also concern that in a collision, the driver’s head would move after hitting the air bag, and collide with the A-pillar or dash. Take a look below for the crash test video, as well as a press release from the IIHS. Continue reading 2014 Toyota Corolla gets marginal IIHS small overlap crash test score [w/video] 2014 Toyota Corolla gets marginal IIHS small overlap crash test score [w/video] originally appeared on Autoblog on Fri, 04 Oct 2013 09:28:00 EST. Please see our terms for use of feeds . Permalink

Toyota Thanks Customers for Making The Corolla the Best-Selling Nameplate Ever

September 11, 2013 by · Leave a Comment 

Torrance, Calif., Sept. 5, 2013 — If you bought a Toyota Corolla last month, your new car just might be the 40 millionth Corolla ever sold. It's not about the number, but the number sums it up: Happy customers have made Corolla the best-selling automotive nameplate in history.

Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights

September 10, 2013 by · Leave a Comment 

TORRANCE, Calif. (September 5, 2013) –The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.

First 2014 Toyota Corolla commercial dances through time

September 8, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Marketing/Advertising , Videos , Toyota Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, “Style Never Goes Out of Style,” shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it’s pretty cool to see older models from the ’60s, ’70s and ’80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86. The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called “Elevate,” because, according to Toyota : Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first ‘real’ car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers. In our First Drive of the 2014 Corolla , we found it to be a perfectly fine vehicle for the sort of day-to-day, appliance-like tasks it will be asked to accomplish, but in terms of excitement… there isn’t any. But since research shows that more and more younger buyers don’t really give a hoot about driving , perhaps a shiny new appliance like the Corolla is exactly what they’ll be looking for when it comes time to buy a car. Scroll down to have a look at Toyota’s newest commercial for the Corolla, as well as the company’s press blast. Continue reading First 2014 Toyota Corolla commercial dances through time First 2014 Toyota Corolla commercial dances through time originally appeared on Autoblog on Sat, 07 Sep 2013 19:05:00 EST.

Toyota says you might have the 40-millionth Corolla ever built

Toyota says you might have the 40-millionth Corolla ever built

September 7, 2013 by · Leave a Comment 

Filed under: Car Buying , Sedan , Toyota The guy who bought the 50-millionth Toyota in the US got a free Camry and RAV4 , but whoever in the world bought the 40-millionth Corolla in August gets a hearty “thank you” from the Japanese automaker. On sale since 1966, the Corolla is the best-selling nameplate in the world by a goodly margin ( more than the Volkswagen Beetle and Ford Model T combined ). So while you’d think that vehicle number 40 million would be sitting in a museum somewhere, Toyota can’t even say in which country this milestone Corolla was sold, let alone to which customer. One reason that Toyota is unsure where this Corolla was sold is the fact that the Corolla name itself is more than just the compact sedan sold in the US. On our shores alone, sales of the Matrix are lumped in with the Corolla, but around the world, numerous vehicles wear the Corolla name or share its platform. Scroll down for Toyota’s press release, and it has also put together a website celebrating 47 years and 40 million sales for the Corolla… and counting. Continue reading Toyota says you might have the 40-millionth Corolla ever built Toyota says you might have the 40-millionth Corolla ever built originally appeared on Autoblog on Sat, 07 Sep 2013 09:01:00 EST. Please see our terms for use of feeds . Permalink

2014 Toyota Corolla

2014 Toyota Corolla

August 28, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Toyota , First Drives Reprising The Recipe For A Perfect Slice Of Toast My toaster broke the other week. Halfway through the process of cooking my gourmet Pop-Tart breakfast, the thing crapped out with a small bang, leaving my delicious morning treats trapped inside. To rectify the situation, I ventured out to a big box store, located the toaster aisle, and ran a couple of questions through my mind. Do I need two slots or four? Do I need to spend more than 20 bucks on this thing? Should I just buy a toaster oven to give me a wider range of bachelor-pad cooking functionality? After no more than two minutes of contemplation, I grabbed the cheapest one on the shelf, paid and left the store. The new toaster works just fine. This sort of unemotional shopping experience is how I suspect people decide to purchase the Toyota Corolla . It’s a perfectly fine appliance, and to a good number of people in the world, the bond between a car and a driver is no more important than the connection I feel to my toaster.

2014 Toyota Corolla priced from $16,800*

2014 Toyota Corolla priced from $16,800*

August 27, 2013 by · Leave a Comment 

Filed under: Car Buying , Budget , Sedan , Toyota We’ll be publishing our First Drive of the 2014 Toyota Corolla later today, but right now, we can reveal that the eleventh-generation compact will be priced from $16,800 when it hits dealerships this fall (*not including a $810 destination charge). Four trim levels will be offered, and that sub-$17,000 price point reflects the base L grade with a six-speed manual transmission. Adding the four-speed automatic (yep) brings that price up to $17,400, which gets you the usual features standard on this class of car, including Bluetooth connectivity, eight airbags and – a first for this price point – LED headlamps. From there, the LE trim ($18,300) adds a backup camera, cruise control, keyless entry, Entune audio (including a 6.1-inch touchscreen) and a brand-new continuously variable transmission replacing the four-speed auto. There’s even an Eco version of the LE trim that uses a different engine tune to provide fuel economy of up to 42 miles per gallon on the highway. The top-trim S, pictured above, comes with a modified front fascia design, rear lip spoiler, leather-wrapped steering wheel, sport seats and more for $19,000. There are paddle shifters mated to the CVT with seven “gears,” and optional 17-inch wheels are available. Toyota will offer the S trim with a six-speed manual as part of the Plus package, and the Premium pack adds Softex synthetic leather seats. All in, a fully loaded Corolla comes in just under $24,000. Not bad, at all.

Does this dealer leak hint at a Toyota Corolla wagon?

Does this dealer leak hint at a Toyota Corolla wagon?

August 23, 2013 by · Leave a Comment 

Filed under: Budget , Wagon , Toyota , Rumormill The hopes of car enthusiasts are often vain little things; bordering on irrational desires for technologies and form factors that the market has declined to buy in volume, at least in North America. Manual transmissions, diesel engines (although slightly more mainstream these days), compact pickup trucks and, of course, station wagons, are all variations on the well-worn theme here. And so, when we come across a rumor that one or more of these items from our wish list might be upcoming, and a surprise at that, we tend to get fairly amped. Use that as background when you’re considering just how many grains of salt to swallow with this latest Toyota Corolla rumor, which stems from a leaked schematic on the dealership level, and portends a wagon bodystyle for the new car. One enthusiastic Autoblog reader and Toyota dealership employee recently stumbled upon the interior lighting schematic drawing you see inset here, which clearly identifies both the “4D” four-door sedan version of the 2014 Corolla, but also a long-roof “5D” car that is unimpeachably a station wagon (click to expand the image). The real question is, is it a Corolla? What’s possible, albeit disheartening, is that we’re looking at a diagram for the European Auris Touring Sports model (pictured above), a car that debuted at the Geneva Motor Show this past March. However, at least from the diagrams above, the D-Pillar doesn’t look correct, and the nose doesn’t seem quite “pointy” enough, for lack of a better word. It also doesn’t explain why a US dealer would receive such information. Just this week, we drove the 2014 Corolla (look for the review very soon), and at that launch event, Toyota spokespeople told us that there were no further bodystyles planned “at this time.” That kind of language leaves the door open just a crack for a North American wagon.

2014 Toyota Corolla and Tundra production underway

2014 Toyota Corolla and Tundra production underway

August 3, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Truck , Plants/Manufacturing , Toyota After months of leaked photos and speculative reports, Toyota finally unveiled its 2014 Corolla to the world in early July at a star-studded California party . The confetti has been swept up and the champagne flutes washed and stored, and now the real work can begin: production. Toyota has announced that its new C-segment player has begun rolling off the lines at its plants in Mississippi and Ontario, Canada this week ahead of the planned start of sales in September. What’s more, the refreshed 2014 Tundra pickup has also segued into production in San Antonio, Texas. Corolla production in Mississippi is still a relatively recent phenomenon, with the plant having begun assembly of the outgoing model in the fourth quarter of 2011, while Toyota’s Cambridge, Ontario plant has been churning out the compact volume king since 1988. Conversely, the Tundra has been in production at the Texas facility since 2006, and Toyota projects that the plant will build its milestone one-millionth new vehicle in September, right around the time the reworked fullsize pickup goes on sale. Continue reading 2014 Toyota Corolla and Tundra production underway 2014 Toyota Corolla and Tundra production underway originally appeared on Autoblog on Fri, 02 Aug 2013 15:30:00 EST. Please see our terms for use of feeds . Permalink

« Previous PageNext Page »

Tweeter button Facebook button Youtube button