Filed under: Aftermarket , SEMA Show , Crossover , Toyota In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea – only, well, this isn’t exactly what I had in mind. Let’s just start at the beginning here. This is a 2014 Toyota Highlander – you know, the redesigned one that bowed in New York earlier this year. I haven’t driven it yet, but I’m sure it’s plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants . Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander.
Filed under: Plants/Manufacturing , Toyota Indiana seems like the place to be if you’re looking for work in a car factory. In May, Subaru announced plans to invest $400 million in its Lafayette, Indiana plant, creating 900 new jobs in the process and increasing capacity to 300,000 units per year. Now, Toyota has announced plans to invest $30 million in its Princeton, Indiana plant, 170 miles south of the Subaru factory, which also builds the Camry . Toyota’s investment will create an additional 200 jobs and increase the factory’s volume by 15,000 units. Toyota announced an investment in the plant in February of 2012 that bumped volume up from 300,000 to 350,000 units. Toyota Motor Manufacturing Indiana, as the Princeton facility is officially known, produces the recently revised Toyota Highlander , the Sequoia and the Sienna . It employs 4,500 people, and this announcement represents Toyota’s tenth production increase in under two years. Scroll down below for the official announcement. Continue reading Toyota investing $30 million in Indiana for more Highlander production Toyota investing $30 million in Indiana for more Highlander production originally appeared on Autoblog on Sun, 28 Jul 2013 11:08:00 EST. Please see our terms for use of feeds .
Filed under: Marketing/Advertising , Crossover , Toyota , Celebrities The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom’s number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob’s square mug all over it as if he’s saying ” I’m ready. I’m ready. I’m ready. I’m ready ,” from every direction. Inside is a cabin that Toyota says “captures all of the beloved character’s high-octane energy,” but might make you question whether this is really the world you want to live in. Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a “Happy Driving Tour,” ending at the LA Auto Show in November. You can read all about it in the press release below , as well as ways to fill your life with more SpongeBob than is probably healthy. Continue reading Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander originally appeared on Autoblog on Mon, 15 Jul 2013 07:59:00 EST.
Filed under: Safety , Crossover , Toyota There are, as they say, two sides to every story, so after we posted a video on Monday showing what an owner claimed to be a case of unintended acceleration causing her Toyota Highlander to crash into a house twice , Toyota reached out to us revealing some additional information about the incident. Following this crash, which took place back in November, Toyota had this Highlander inspected and pulled data from its Event Data Recorder (EDR), or Black Box as we’ve come to call it. Not only was this the first time we’ve seen a claim of unintended acceleration like this caught on video, but now, also a first, we have actual data showing what the vehicle itself recorded during this frightening ordeal. Brian Lyons, Toyota Communications Manager for Safety and Quality, first gave us some information about the Highlander in question, including the fact that it was a 2012 model. The 2012 Highlander came from the factory with a brake override system, meaning it was not part of the company’s initiative in 2010 to add the system to all 2011 models. Also, after looking at the data from the EDR, he said – as many of you pointed out in the comments for the previous post – that the “brake pedal was never touched.” In the video, you can see that the crossover’s brake lights never come on, and the EDR’s data backs this up. The data pulled from the EDR – posted in the gallery below as two images – shows the two “events,” which were recorded each time the vehicle impacted the house. In the first event , the data provided by Toyota shows that 3.6 seconds before the impact, the vehicle began to slow down before speeding up to almost 15 miles per hour as it slammed into the house. In the second event , which resulted in a more violent collision with the house, the Highlander reached speeds of almost 30 mph with the engine racing at 4,400 rpm. In both images, it shows that the brake switch was in the “OFF” position the entire time, indicating that the driver was not attempting to press the brake.
NEW YORK, March 27, 2013 – - The all-new third-generation 2014 Toyota Highlander mid-size
Filed under: New York Auto Show , Hybrid , Crossover , Toyota , Design/Style Toyota has pulled the wraps off its all-new, 2014 Highlander in New York this morning, giving Americans a first look at what is sure to be a heavyweight in the mid-size crossover segment. The new third-generation Highlander will come with the buyer’s choice of three different powertrain options. The base model will be powered by a 2.7-liter four-cylinder engine coupled to a six-speed automatic transmission with front-wheel-drive. Next up the ladder is a 3.5-liter V6, also mated to the 6AT, which can be had with either front-or all-wheel-drive. Finally, the Highlander Hybrid will be equipped with all-wheel drive, its 3.5-liter V6 mated to an electric motor, all hooked up to a continuously variable transmission (CVT). The automaker has not released any specs for fuel economy or output yet, though we’re promised increases in both power and efficiency. While not a revolution in terms of styling, Toyota has cleaned up the bodywork for the new model, offering a crisp, conservative look for the slightly larger Highlander. The vehicle is some three inches longer and an inch-and-a-half wider than the outgoing model, yet it has a lower roofline. Black plastic-clad wheel arches make an attempt to butch up the crossover, though to our eyes, the Highlander still has the look of a minivan around the rear view. Inside, the most important feature of this model is that it seats eight humans.
TMS Group Vice President and Toyota Division General Manager Bill Fay reveals the 2014 Toyota Highlander at the New York International Auto Show, March 27, 2013.
2013 Toyota Highlander and Highlander Hybrid Add New Entune® Multimedia System Features and ‘Highlander Plus’ Grade
TORRANCE, Calif. (September 13, 2012) — The Toyota Highlander and Highlander Hybrid offer additional value for 2013 with more standard equipment, new option packages and audio systems. A new Highlander Plus model grade replaces the former Tech Package and adds numerous popular features, including a rear back-up camera.