Filed under: Marketing/Advertising , Crossover , Toyota , Celebrities The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom’s number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob’s square mug all over it as if he’s saying ” I’m ready. I’m ready. I’m ready. I’m ready ,” from every direction. Inside is a cabin that Toyota says “captures all of the beloved character’s high-octane energy,” but might make you question whether this is really the world you want to live in. Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a “Happy Driving Tour,” ending at the LA Auto Show in November. You can read all about it in the press release below , as well as ways to fill your life with more SpongeBob than is probably healthy. Continue reading Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander originally appeared on Autoblog on Mon, 15 Jul 2013 07:59:00 EST.
Filed under: Safety , Crossover , Toyota There are, as they say, two sides to every story, so after we posted a video on Monday showing what an owner claimed to be a case of unintended acceleration causing her Toyota Highlander to crash into a house twice , Toyota reached out to us revealing some additional information about the incident. Following this crash, which took place back in November, Toyota had this Highlander inspected and pulled data from its Event Data Recorder (EDR), or Black Box as we’ve come to call it. Not only was this the first time we’ve seen a claim of unintended acceleration like this caught on video, but now, also a first, we have actual data showing what the vehicle itself recorded during this frightening ordeal. Brian Lyons, Toyota Communications Manager for Safety and Quality, first gave us some information about the Highlander in question, including the fact that it was a 2012 model. The 2012 Highlander came from the factory with a brake override system, meaning it was not part of the company’s initiative in 2010 to add the system to all 2011 models. Also, after looking at the data from the EDR, he said – as many of you pointed out in the comments for the previous post – that the “brake pedal was never touched.” In the video, you can see that the crossover’s brake lights never come on, and the EDR’s data backs this up. The data pulled from the EDR – posted in the gallery below as two images – shows the two “events,” which were recorded each time the vehicle impacted the house. In the first event , the data provided by Toyota shows that 3.6 seconds before the impact, the vehicle began to slow down before speeding up to almost 15 miles per hour as it slammed into the house. In the second event , which resulted in a more violent collision with the house, the Highlander reached speeds of almost 30 mph with the engine racing at 4,400 rpm. In both images, it shows that the brake switch was in the “OFF” position the entire time, indicating that the driver was not attempting to press the brake.
NEW YORK, March 27, 2013 – - The all-new third-generation 2014 Toyota Highlander mid-size
Filed under: New York Auto Show , Hybrid , Crossover , Toyota , Design/Style Toyota has pulled the wraps off its all-new, 2014 Highlander in New York this morning, giving Americans a first look at what is sure to be a heavyweight in the mid-size crossover segment. The new third-generation Highlander will come with the buyer’s choice of three different powertrain options. The base model will be powered by a 2.7-liter four-cylinder engine coupled to a six-speed automatic transmission with front-wheel-drive. Next up the ladder is a 3.5-liter V6, also mated to the 6AT, which can be had with either front-or all-wheel-drive. Finally, the Highlander Hybrid will be equipped with all-wheel drive, its 3.5-liter V6 mated to an electric motor, all hooked up to a continuously variable transmission (CVT). The automaker has not released any specs for fuel economy or output yet, though we’re promised increases in both power and efficiency. While not a revolution in terms of styling, Toyota has cleaned up the bodywork for the new model, offering a crisp, conservative look for the slightly larger Highlander. The vehicle is some three inches longer and an inch-and-a-half wider than the outgoing model, yet it has a lower roofline. Black plastic-clad wheel arches make an attempt to butch up the crossover, though to our eyes, the Highlander still has the look of a minivan around the rear view. Inside, the most important feature of this model is that it seats eight humans.
TMS Group Vice President and Toyota Division General Manager Bill Fay reveals the 2014 Toyota Highlander at the New York International Auto Show, March 27, 2013.
2013 Toyota Highlander and Highlander Hybrid Add New Entune® Multimedia System Features and ‘Highlander Plus’ Grade
TORRANCE, Calif. (September 13, 2012) — The Toyota Highlander and Highlander Hybrid offer additional value for 2013 with more standard equipment, new option packages and audio systems. A new Highlander Plus model grade replaces the former Tech Package and adds numerous popular features, including a rear back-up camera.
Filed under: Concept Cars , Crossover , Honda , Toyota It’s an unfortunate reality of automotive transportation, but accidents are all too common. This one, however, appears to be anything but. While merging onto California’s legendary Pacific Coast Highway, one motorist/blogger was hit by another car. What makes the incident a little more out-of-the-ordinary is the vehicle that hit the blogger: the motorist in question was struck by a test mule for the new 2012 Honda CR-V , still wearing prototype camouflage and everything. Given that the impacted CUV – which subsequently collided with several more oncoming vehicles – was a Toyota Highlander , and that a Lexus RX (whose platform it incidentally shares) was also part of the pileup, a small part of us can’t help wonder if the Toyota vs. Honda rivalry hadn’t spilled over from the Japanese boardrooms and dealer lots onto the streets of California. Thankfully, everybody appears to be okay, if a bit shaken up. Follow the link to read and see more of the accident on NOTCOT. 2012 Honda CR-V prototype in crackup on PCH originally appeared on Autoblog on Wed, 27 Jul 2011 10:00:00 EST. Please see our terms for use of feeds .