Court rules woman can sue Toyota for pranking her

Court rules woman can sue Toyota for pranking her

September 15, 2011 by · Leave a Comment 

Filed under: Government/Legal , Marketing/Advertising , Toyota Anyone out there interested in having a crazy stalker? How about if that stalker had personal information such as your home address, email and phone number? Nope, doesn’t sound like much fun to us, either. T hat’s exactly what happened to Amber Duick , a woman from California who claims she was duped into signing up for a five-day stalking, courtesy of the marketing team at Saatchi & Saatchi, on behalf of Toyota . One of Amber’s so-called friends decided it would be funny if she had an online stalker, so he forwarded her an email for a “personality test” that was actually an application to be punked. It was all part of a campaign in 2009 for the Toyota Matrix called “Your Other You.” Duick’s made-up “stalker” was named Sebastian Bowler, a 25-year-old soccer fanatic from England with a drinking problem and a pit bull named Trigger. According to a series of emails sent to Duick, Bowler was on his way to her home and planned to sleep on her couch for a few nights after running into problems with the law. Eventually, Duick was informed via an emailed video link that she was being pranked. Haha, very funny. Duick sued.

Despite being big in Canada, Toyota Matrix future unsure

Despite being big in Canada, Toyota Matrix future unsure

June 1, 2011 by · Leave a Comment 

Filed under: Budget , Hatchback , Toyota , Canada 2011 Toyota Matrix – Click above for high-res image gallery Toyota may not invest in a next-generation version of the company’s Matrix when the 2013 Corolla arrives. According to Ward’s Auto , the hatchback’s sales have fallen off of a cliff, with just 14,592 deliveries last year. That’s down from a height of 66,836 units in 2002. But that’s just here in the typically hatch-averse United States. In Canada, the Matrix is still kicking in teeth, though the Corolla still outsells its long-roof twin by more than twice the volume. While there’s been some speculation that the upcoming compact Prius variant will supplant the Matrix in the Toyota family tree, Bob Carter, Toyota’s Group Vice President and General Manager, says that the two vehicles are expected to appeal to vastly different audiences. Still, we have to think that Toyota would be wise to invest a little coin in the aging Matrix when the Corolla gets a revamp in a few years. American buyers seem to be slowly warming to the idea of hatches and wagons, and competitors from Hyundai to Ford are all offering five-door variants. As Ward’s Auto points out, 43 percent of 2012 Focus sales have been hatchbacks to date. Despite being big in Canada, Toyota Matrix future unsure originally appeared on Autoblog on Wed, 01 Jun 2011 15:31:00 EST.

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