Toyota explains what names like Camry and Yaris mean

Toyota explains what names like Camry and Yaris mean

October 21, 2014 by · Leave a Comment 

Filed under: Etc. , Marketing/Advertising , Toyota Ever wonder where automakers get the names for their cars? You’re not alone. The sitcom Seinfeld opened Episode 94 – the one where George Costanza buys a Chrysler LeBaron instead of a Volvo – with a bit about nameplates like Integra, Supra and Impreza. Toyota , clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates. Names like Supra may require no clarification, but what about Camry ? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan). Yaris ? According to the company, it’s “an amalgamation of words from Greek mythology and German. In Greek mythology, ‘Charis’ was a symbol of beauty and elegance.

Lexus gets new boss, and he’s a designer

Lexus gets new boss, and he’s a designer

February 27, 2014 by · Leave a Comment 

Filed under: Hirings/Firings/Layoffs , Lexus , Toyota , Design/Style A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota’s global design boss, is the new head of Lexus International. Fukuichi will retain his role as the overall head of design for Toyota , Lexus and Scion , and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept , which is said to presage a new production small crossover. “Regarding changes in design, no one has 100 percent confidence,” Fukuichi told Forbes back in January 2013. “No one can really say with pure certainty that, ‘In two years, this will sell well.'” As Akio Toyoda continues to demand more assertive, edgier designs, it’s that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany. Fukuichi replaces Kiotaka Ise, who will become the chief officer at Toyota Research and Development, according to Automotive News . Lexus gets new boss, and he’s a designer originally appeared on Autoblog on Wed, 26 Feb 2014 14:01:00 EST. Please see our terms for use of feeds .

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