Filed under: Budget , Plants/Manufacturing , Hatchback , Mazda , Toyota Mazda and Toyota have announced a partnership to produce a new vehicle for our market. Mazda will build a subcompact economy car for North America based on its own Mazda2 at its soon-to-be-finished facility in Mexico for sale under the Toyota banner. The plant will build around 50,000 units per year once production begins in during the summer of 2015, leaving a further 90,000-unit capacity for Mazda vehicles. Toyota has invested a proportional amount of funds in the plant’s production equipment to offset the cost, and hopes to have a more competitive North American lineup as a result of the collaboration. Mazda, meanwhile gains the benefit of spreading production costs over a greater number of vehicles per year. The move certainly makes sense as Japanese manufacturers look to send more manufacturing out of Japan in the face of the stronger yen. In addition, last year’s earthquake and tsunami disasters underscored the need for a production network capable of flexibly responding to localized disasters, leaving many Japanese automakers with production delays and thin supply. Mazda, meanwhile, has increasingly sought outside assistance with its manufacturing and engineering efforts as it looks to turn a profit again. The company recently courted Italian automaker Fiat in a tie-up that will see Mazda develop the platform for the next-generation MX-5 Miata and an Alfa Romeo roadster. As for the new partnership, while Toyota isn’t saying what this subcompact model will be called, we have to wonder if it’s a next-generation Yaris .
Filed under: Aftermarket , Sedan , Performance , Europe , Japan , Lexus , Toyota , Luxury Toyota is getting serious about building performance versions of its current models. The manufacturer hopes to turn Toyota Motorsport GmbH, the crew behind the Toyota Le Mans effort and the automaker’s now defunct Formula One team, into a factory-backed tuner. TMG currently handles almost everything motorsport related for Toyota with the exception of engine building, and the group is currently hard at work on what could develop into a World Rally Championship entry in the near future. TMG is shooting for a WRC debut in 2014 with a turbocharged 1.6-liter Yaris , and buyers will be able to purchase an FIA version of the model for around €25,000. According to Yoshiaki Kinoshita, president of TMG, the organization will also prepare high-performance versions of Lexus vehicles. That helps explain the Lexus LS460 TMG Edition our photographers spotted at the N
Torrance, Calif., May 14, 2012 — With sales up 140 percent in April and 70 percent for the year, the 2012 subcompact Toyota Yaris proves to be an outstanding choice for performance, comfort, fuel efficiency and safety.
Filed under: Car Buying , Budget , Sedan , Hatchback , Chevrolet , Honda , Hyundai , Nissan , Toyota Consumer Reports has just wrapped up an evaluation of subcompact sedans, and the Kia Rio EX has rolled out ahead of the class. The four-door beat out its corporate clone, the Hyundai Accent and the Chevrolet Sonic to take the top spot. Evaluators pointed to the sharp handling and well-optioned interior in the Rio as reasons for the vehicle’s win. The newly redesigned Nissan Versa and unloved Toyota Yaris filled out the top five sedans. And what of the baby hatchbacks? CR once again credited the Honda Fit as leader of the pack, followed closely by the Versa Hatchback and Rio Hatchback. The organization found fault with the base Chevrolet Sonic’s fuel economy, and found the turbocharged LTZ model to be too expensive. Evaluators also felt the Sonic Turbo “didn’t live up to its sporty aspirations.” We’ll politely agree to disagree on that one. All of the vehicles in the evaluation are either too new or scored too low in CR evaluations to earn a coveted Recommended rating. Hit the jump for a look at the full press release and debate amongst yourselves in Comments.
Filed under: Hybrid , Geneva Motor Show , Europe , Technology , Hatchback , Toyota Toyota has unveiled the 2012 Yaris Hybrid at the Geneva Motor Show – the first B-segment hybrid in Europe. While the vehicle makes use of a 74-horsepower 1.5-liter gasoline engine, engineers mated the internal combustion mill with a more compact 80-hp electric motor along with a smaller inverter and battery pack. Combined, the two can crank out up to 100 combined horsepower. Toyota says the Atkinson-cycle engine and it’s associated techno wizardry is 20 percent lighter than the standard 1.8-liter hybrid drivetrain found in most of the company’s hybrid offerings. Speaking of batteries, the Yaris Hybrid stores its power via a nickel-metal hydride pack. With fewer cells than those found in the Auris Hybrid , the batteries are around 20 percent lighter. The drivetrain will net buyers a fuel consumption rating of just 3.5 liters per 100 kilometers, or around 67 mpg on the European scale. Click past the break for the full press release. Continue reading 2012 Toyota Yaris Hybrid plays big brother to the Prius C 2012 Toyota Yaris Hybrid plays big brother to the Prius C originally appeared on Autoblog on Wed, 07 Mar 2012 16:40:00 EST. Please see our terms for use of feeds .
The 2011 SEMA Show will feature the debut of the Toyota Yaris B-Spec
Filed under: Marketing/Advertising , Videos , Toyota Company : Toyota Brand : Toyota Medium : Online Product : Toyota Yaris Campaign : It’s a car! What We Like : Placing Michael Showalter in your ads earns automatic bonus points with us. These spots are pretty funny, and Showalter is the driving force behind the humor. Also, it’s refreshing to see an automaker take a self-deprecating point of view from time to time. What We Don’t Like : We think Toyota is basically saying that the new Yaris is as simple of an automobile as you can find. The tounge-in-cheek humor is used to mask the fact that the Yaris isn’t much more than an appliance on wheels. Strategy : Toyota is really going out on a limb by using humor to highlight the fact that the new Yaris is a rather basic automobile. Still, the spots do manage to point out the fact that this vanilla machine has some solid features for its price point. Despite that fact, we’re torn on this campaign. The spots themselves, which you can view after the jump , are hilarious but ultimately come across as spoof material put together by a competing automaker. Grade : C (We’re split, and this grade reflects our feelings.
Filed under: Budget , Etc. , Marketing/Advertising , Videos , Hatchback , Toyota For a while there, we were worried that inane unboxing videos were going to completely take over the internet. Thankfully, that eventuality has not come to pass… but there’s still the occasional product so looked-forward-to, so unbelievably awesome, that its very first reveal into the world simply must be shared. You know, like the 2012 Toyota Yaris . Uh-huh. As you’ll see, the latest Yaris comes tightly packed in multiple protective containers, and there’s an appropriately huge user’s manual to go along with it. We’re especially fond of the honkable horn and the burrito-sized glove box. You just never know when you need an extra burrito… Check out the complete unboxing video from Toyota after the break .
LOS ANGELES, August 17, 2011 – With the right size for drivers who need an agile and functional vehicle, the all-new 2012 Toyota Yaris Liftback arrives this fall with sporty styling, outstanding safety features and improved fuel economy.