2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

March 9, 2017 by · Leave a Comment 

Torrance, Calif., March 8, 2017 — Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.

Toyota and Burton Announce Strategic Partnership

Toyota and Burton Announce Strategic Partnership

March 4, 2017 by · Leave a Comment 

Torrance, Calif. and Burlington, Vt. (Feb. 28, 2017) – Toyota and Burton Snowboards have entered into a multi-year strategic partnership, beginning with this week’s Burton U.S. Open Snowboarding Championships in Vail, Colo. (Feb. 27- March 4). The partnership brings together Toyota, which has been part of the cultural fabric of the U.S. for nearly 60 years, and the world’s leading snowboard and alternative outdoor lifestyle brand Burton, founded in Vermont by Jake Burton in 1977.

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

March 3, 2017 by · Leave a Comment 

Palo Alto, Calif., March 3, 2017 – The Toyota Research Institute (TRI) today displayed its 2.0 generation advanced safety research vehicle at the company’s Prius Challenge event in Sonoma California. The all- new test vehicle will be used to explore a full range of autonomous driving capabilities.

Toyota Announces Executive Leadership Appointments in North America

Toyota Announces Executive Leadership Appointments in North America

March 2, 2017 by · Leave a Comment 

Plano, Texas, (March 1, 2017) – Toyota today announced executive changes across its North American operations, effective April 1.

Toyota North America Reports February 2017 Sales

Toyota North America Reports February 2017 Sales

March 1, 2017 by · Leave a Comment 

Plano, Texas (March 1, 2017) – Toyota Motor North America (TMNA), Inc., today reported its US February 2017 sales of 174,339 vehicles, a decrease of 7.2 percent from February 2016 on a volume basis. With the same number of selling days in February 2017 compared to February 2016, sales were down 7.2 percent on a daily selling rate (DSR) basis.

Toyota USA Foundation Grants $4 Million to California State University, Dominguez Hills to Prepare Students in Southern California for STEM Careers

Toyota USA Foundation Grants $4 Million to California State University, Dominguez Hills to Prepare Students in Southern California for STEM Careers

March 1, 2017 by · Leave a Comment 

TORRANCE, Calif., Feb. 28, 2017 – Toyota USA Foundation and California State University, Dominguez Hills announced today that together they will tackle workforce readiness issues head-on, creating a new Toyota Center for Innovation in STEM Education (Toyota Center) to inspire learning for students from kindergarten through college.

Toyota Production in North America Exceeds 2 Million Again in 2016

Toyota Production in North America Exceeds 2 Million Again in 2016

January 20, 2017 by · Leave a Comment 

Erlanger, Ky. (Jan. 19, 2017) – In 2016, Toyota achieved another record year of North American vehicle production with 2,124,608 vehicles built at its North American vehicle assembly plants. Production volume was up 4.4 percent over the previous year total of 2,035,028 vehicles.

Lexus Debuts Amazing Sport Yacht Concept

Lexus Debuts Amazing Sport Yacht Concept

January 13, 2017 by · Leave a Comment 

A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan. As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle. This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

December 16, 2016 by · Leave a Comment 

Palo Alto, Calif., Dec. 16, 2016 — Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.

Toyota Named Title Sponsor of U.S. Grand Prix

Toyota Named Title Sponsor of U.S. Grand Prix

December 13, 2016 by · Leave a Comment 

PARK CITY, UT (Dec. 12, 2016) – The U.S. Ski and Snowboard Association (USSA) and Toyota have reached an agreement that makes Toyota title sponsor of the U.S. Grand Prix. Now in its 21st season, the U.S. Grand Prix is the longest running winter action sports tour featuring the best skiing and snowboarding athletes in the world.

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