Filed under: Hybrid , Technology , Toyota , Rumormill The Toyota Prius is undeniably the king of the hybrid market in the United States, with a 39.4 percent market share in 2013. With the next-generation Prius likely to go on sale in 2015, Toyota is trying to build an even more efficient hybrid to keep its control of the market. Keeping cost down will be one of the major concerns of the new Prius. The next generation will ride on the new, modular Toyota New Global Architecture platform. The lighter underpinnings will improve efficiency and will reduce production costs by allowing for more shared components among vehicles. Toyota will not reveal how many vehicles will use the new platform. But even with the cheaper platform, price will remain a concern. Toyota is still deciding whether all versions of the next Prius will use lithium-ion batteries or whether some models will stick with the heavier nickel-metal hydride batteries to keep cost down. Of course, the reason most people buy the Prius is because of its great fuel efficiency. Toyota will aim for at least an 8 percent improvement in fuel economy in the next Prius, which would increase it to 58 miles per gallon city and 52 mpg highway.
Filed under: GM , Toyota , Volkswagen , Earnings/Financials Toyota is the top-selling automaker in the world. Again. Still. With total reported sales, including those from subsidiaries, of 9.98 million in 2013, Toyota’s performance was enough to outpace rival General Motors by around 270,000 vehicles. That’s a 2.4-percent gain over 2012, and it makes Toyota the top-seller two years in a row. Still, the gap between the top three is shrinking – Toyota held a 460,000-unit lead in 2012. GM sold 9.71 million vehicles last year, a four-percent increase, coming in second place ahead of Volkswagen , which sold around 9.5 million. According to Bloomberg , Toyota CEO Akio Toyoda said his company managed to win the sales race while also remaining more profitable than GM or VW. It’s going to be another interesting year in 2014 as the three behemoth automakers vie for the title of World’s Largest. Toyota has predicted that it will increase sales in 2014 to 10.32 million – which would make Toyota the first automaker ever to surpass 10 million global sales – though General Motors and VW are expected to again fight for the lead in the massive Chinese market.
Filed under: Marketing/Advertising , Videos , Toyota , Celebrities With just over a week to go before the Big Game, automakers left and right are giving us sneak peeks at the big-budget ads they’ve got lined up for game day. Audi is keeping us on our collective toes with something about a dog show , and Volkswagen is trying to squeeze everything awesome into one spot, but Toyota looks poised to have them both beat. Because the Japanese automaker has got a far more lovable dog cast for its commercial, and the one bit of awesome the Germans seem to have forgotten. That’s right, Toyota’s commercial has got Muppets. With their new movie Muppets Most Wanted set to hit theaters in March, everybody’s favorite gang of shag carpets with googly eyes is on a mission to “unborify” Terry Crews, the actor of Brooklyn Nine-Nine and Everybody Hates Chris fame. Which only seems fitting for a Super Bowl commercial, seeing as how Crews played six seasons in the NFL as a defensive end and linebacker. We’re not sure that portraying the driver of a Highlander as someone who needs to be “unborified” is the right message Toyota wants to send in the first place, but we’ll reserve final judgement for when we see the full clip. In the meantime you can watch the half-minute teaser video below for a little Muppet mayhem. Continue reading Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial originally appeared on Autoblog on Wed, 22 Jan 2014 14:58:00 EST. Please see our terms for use of feeds .
Filed under: Hybrid , Minivan/Van , Japan , Toyota We know the feeling: you’ve got what seems like your whole bloodline to transport, and maybe not quite two of every living kind, but a household pet or two. So you’re going to need something big to fit them all. Something like a Toyota Sienna ought to do the trick. But if you live on an Asian island that, we’re sorry to say, has been known to flood in what can only be referred to as an Act of God but whose vehicles fall short of such biblical proportions, at least you can get one with a suitably biblical name. (And an awesome one at that, if this writer may say so.) That would be Noah, the name Toyota gives to its JDM minivan. It’s also known as the Voxy, and Toyota has just revealed new versions of both. Previewed in concept form at the recent Tokyo Motor Show , the production Noah and Voxy have been completely redesigned. The boxy form allows for as many as eight seats and a low, flat-folding cargo floor to accommodate your whole clan and all the stuff you could buy from Uniqlo and Muji with the roomiest interior in its class. Toyota is offering both with a variety of gasoline and hybrid powertrain configurations driving the front wheels or all four through a continuously variable transmission in a range of trim levels starting from 2.18 million yen (equivalent to $20,952 at today’s rates) to 3.4 million yen ($32,694). The Voxy is sold through Toyota’s network of Netz dealerships across Japan, and the Noah through its parallel Corolla dealers.
TORRANCE, Calif. (Jan. 21, 2014) –The Muppets gang is in for a wild ride when they join forces with Toyota this year, blending Toyota’s exciting ‘Let’s Go Places’ spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014.
Toyota City, Japan (Jan. 10, 2014) – Toyota Motor Corporation (TMC) announces that its GAZOO Racing team will enter three vehicles in the 42nd 24 Hours N
Filed under: Sedan , Toyota , Design/Style There are many ways to describe the Toyota Camry : “comfortable,” “economical,” “affordable,” “reliable” and “dull as a bucket of mayonnaise” would all be accurate. It’s this last one that the Japanese brand is seeking to change. While we aren’t expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country. The next Camry update, due for 2015, should have a “more emotional, more impactful design,” says Kevin Hunter, head of Toyota’s US design studio. That’s according to Bloomberg, who caught up with the styling boss at this week’s Detroit Auto Show . “Camry’s taken some hits on styling, but it’s still selling well. But we need to create better design for Camry in the future.” Toyoda wants to see waku-doki in his company’s designs – heart-racing qualities Hunter is right – the world of the midsize family sedan is no longer a realm of dreary designs. Cars like the Ford Fusion and Kia Optima both feature a design presence that allows them to stand out on the road, while new competitors like the Chrysler 200 and upcoming Hyundai Sonata should make for strong competitors. It isn’t just pressure from other manufacturers that is convincing Toyota to build a more stylish Camry, though. It’s a direct order from the man in charge, Akio Toyoda .
DETROIT, Michigan (Jan. 13, 2014) – The first design center established in North America by a Japanese automaker, Toyota’s Calty Design Research began as a bold experiment on October 2, 1973 in El Segundo, California.
Toyota City, Japan, January 15, 2014—Toyota Motor Corporation announces that cumulative global sales of its hybrid vehicles topped the 6 million unit mark as of December 31, 2013, reaching 6.072 million units 1 . The latest million-unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.
TORRANCE, Calif. (Jan. 15, 2014)