Toyota SEMA cars include Tundra for Baja and wacky DUB Edition Yaris

Toyota SEMA cars include Tundra for Baja and wacky DUB Edition Yaris

October 29, 2014 by · Leave a Comment 

Filed under: Aftermarket , SEMA Show , Minivan/Van , SUV , Truck , Hatchback , Toyota , Off-Road Toyota has released the first images of its brigade of concepts for the 2014 SEMA Show , introducing a trio of TRD-fettled off-roaders, a pair of DUB-inspired models, a race-ready pickup and a Sienna minivan with 48 inches worth of subwoofers. Four of the vehicles being shown by Toyota will take part in the grueling Baja 1000 off-road race. The star of that effort will be a race-prepared Tundra , which will actually be competing from November 12 to 16 in the 47th running of the desert race. It’ll be supported by a trio of vehicles, which mimics Toyota’s TRD Pro Series production vehicles, with the 4Runner , Tacoma and Tundra all acting as support vehicles. Each of these vehicles has been fabricated by the off-road specialists at N-Fab and comes loaded down with communications and guidance equipment, additional lights and off-road body modifications. For softer trails, Toyota will introduce modified examples of its refreshed Sienna minivan and Yaris subcompact. Styled by DUB, the Yaris’ headlines include 20-inch Dropstars wheels on a custom, lowered suspension. A big-brake kit from TRD complete with StopTech rotors rounds out the chassis changes. Aesthetic tweaks include Sparco racing seats, carbon-fiber interior bits matte white pearl paint and a custom widebody kit. A similar treatment has been applied to the Sienna, which is home to an eye-catching quartet of 22-inch wheels.

2015 Toyota Tundra TRD Pro

2015 Toyota Tundra TRD Pro

October 24, 2014 by · Leave a Comment 

Filed under: Truck , Toyota , Off-Road Despite the earnest efforts of Japanese automakers like Toyota and Nissan , the American pickup truck scene remains wholly dominated by the likes of Ford , General Motors and Chrysler . This is not news. Part of the reason is because of the sheer number of variants offered by US automakers – everything from work-spec base trucks to house-leveling heavy duty models can be had, with a seemingly endless combination of engines, cab sizes, bed lengths and trim levels. It’s a hugely profitable business, and though the Japanese automakers still offer competitive fullsize trucks, in terms of sheer volume, they simply don’t compete. But American pickups aren’t just about work; there’s a huge play aspect involved, too. Look at the desert-storming Ford F-150 SVT Raptor or the Ram Power Wagon – these butch trucks are built with superb off-road prowess in mind, and Detroit’s Japanese rivals have once again largely been silent in this segment. Until now. Introduced at the 2014 Chicago Auto Show , Toyota now offers the TRD Pro series of models that, in addition to the crazy-orange Tundra seen here, includes the smaller Tacoma pickup and 4Runner SUV. And this isn’t just some pretty appearance package, either – there’s honest-to-goodness capability baked into all of the TRD Pro models. Intriguing, for sure, so I recently spent a weekend with the big boy Tundra to see what’s what.

Toyota Reveals 2015 Camry Race Car

Toyota Reveals 2015 Camry Race Car

October 11, 2014 by · Leave a Comment 

CONCORD, N.C .

Toyota Releases Pricing for All-New TRD Pro Series Tundra

Toyota Releases Pricing for All-New TRD Pro Series Tundra

August 28, 2014 by · Leave a Comment 

TORRANCE, Calif. (Aug.28, 2014) –

Toyota prices TRD Pro Tacoma, 4Runner

Toyota prices TRD Pro Tacoma, 4Runner

August 1, 2014 by · Leave a Comment 

Filed under: SUV , Truck , Toyota , Off-Road Toyota is finally all set to drop more details about the upcoming off-road ready TRD Pro Series models of the 4Runner , Tacoma and Tundra after first revealing them in February . These trucks and SUV might not get the big engine and other mods that desert-stormers like the Ford F-150 Raptor have, but they are still a nice step up over the stock versions. All of the TRD Pro vehicles come as 4×4 models with Bilstein shocks with remote reservoirs in the rear, TRD front springs, skid plates, black wheels, retro-inspired “TOYOTA” badging and TRD-branded floor mats and shift knobs on the inside. They’re available in three colors: Inferno, Attitude Black Metallic and Super White. The Tacoma hits the market first in early August with prices starting at $35,525, plus $885 for delivery, processing, and handling, for an Access Cab V6 with a six-speed manual. Opting for a five-speed automatic brings things up to $37,390 after the destination fee. A Double Cab with a manual goes for $37,320, or $38,300 for the automatic, after the delivery charges. The 4Runner follows in September with just a single trim priced at $41,110 – $41,995 after the charge – for the V6 and five-speed auto. Toyota is holding off on revealing more about the Tundra for now. It’s coming in the fall, but the company isn’t announcing prices yet.

Heritage Inspires First Scion FR-S Release Series

May 6, 2014 by · Leave a Comment 

TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe’s racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD).

Toyota demos its TRD Pro Series line [w/video]

Toyota demos its TRD Pro Series line [w/video]

February 8, 2014 by · Leave a Comment 

Filed under: Chicago Auto Show , SUV , Truck , Toyota , Off-Road With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year’s Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner , Tacoma and Tundra , all with added rough-road gear and amped-up looks. The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn’t mean they’re all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as “Taco Supreme” in the Toyota press release), and an inch-and-a-half rise for the 4Runner. We detailed all of the changes to the Pro Series vehicles in our original announcement post , and you’ll also find more granularity of information in the Toyota press release below . Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor. Continue reading Toyota demos its TRD Pro Series line [w/video] Toyota demos its TRD Pro Series line [w/video] originally appeared on Autoblog on Fri, 07 Feb 2014 13:30:00 EST. Please see our terms for use of feeds . Permalink

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

February 8, 2014 by · Leave a Comment 

CHICAGO, Feb. 6, 2014 – – Their “minds are always racing.” In their 35 year existence, Toyota Racing Development – U.S.A. (TRD) has lived by their mission “to deliver an authentic high-performance experience by adding value to create passion and enthusiasm.”

Toyota ready to get dirty with new TRD Pro Series

Toyota ready to get dirty with new TRD Pro Series

February 6, 2014 by · Leave a Comment 

Filed under: Chicago Auto Show , Truck , Toyota , Design/Style , Off-Road To the general public, Toyota is often thought of as a maker of bland but dependable cars, crossovers and SUVs that get their owners and a whole herd of whatever from Point A to Point B. Generally speaking, they’re fuel efficient, comfortable and affordable. What the general public may not realize, however, is that Toyota enjoys a very strong history of going off road, too. The legendary Land Cruiser arguably established the trend, helping explore remote parts of the globe, while various guerilla warfare outfits and world military branches have unwittingly joined up with the boys from Top Gear to help cement the Hilux pickup’s reputation for invincible performance. Now, though, Toyota is launching a new line of trucks and SUVs in the US that are even more explicitly targeted at hitting the trails. Meet the TRD Pro Series. Featuring the 4Runner , Tacoma and Tundra , each Pro Series vehicle features TRD-tuned springs with Bilstein shocks, a TRD front skid plate, a TRD shifter, black wheels, branded floor mats and a “TOYOTA” grille badge, the latter of which harkens back to classic models. TRD Pro Series vehicles will be offered in the new Inferno paint color shown above, as well as Black and Super White. The Tundra benefits from softer TRD springs that also provide a two-inch lift and a better ride in the rough, while the truck itself rides on 18-inch wheels with Michelin ORP tires. Each truck gains an extra two inches of wheel travel in front and 1.25 inches in back, while a TRD dual exhaust should generate a nicer sound than the trucks’s standard V8 engine.

TRD, U.S.A. (Toyota Racing Development) Appoints David Wilson President and General Manager

January 9, 2014 by · Leave a Comment 

COSTA MESA, Calif. (Jan. 9, 2014) –

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