Heritage Inspires First Scion FR-S Release Series

May 6, 2014 by · Leave a Comment 

TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe’s racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD).

Toyota demos its TRD Pro Series line [w/video]

Toyota demos its TRD Pro Series line [w/video]

February 8, 2014 by · Leave a Comment 

Filed under: Chicago Auto Show , SUV , Truck , Toyota , Off-Road With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year’s Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner , Tacoma and Tundra , all with added rough-road gear and amped-up looks. The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn’t mean they’re all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as “Taco Supreme” in the Toyota press release), and an inch-and-a-half rise for the 4Runner. We detailed all of the changes to the Pro Series vehicles in our original announcement post , and you’ll also find more granularity of information in the Toyota press release below . Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor. Continue reading Toyota demos its TRD Pro Series line [w/video] Toyota demos its TRD Pro Series line [w/video] originally appeared on Autoblog on Fri, 07 Feb 2014 13:30:00 EST. Please see our terms for use of feeds . Permalink

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

February 8, 2014 by · Leave a Comment 

CHICAGO, Feb. 6, 2014 – - Their “minds are always racing.” In their 35 year existence, Toyota Racing Development – U.S.A. (TRD) has lived by their mission “to deliver an authentic high-performance experience by adding value to create passion and enthusiasm.”

Toyota ready to get dirty with new TRD Pro Series

Toyota ready to get dirty with new TRD Pro Series

February 6, 2014 by · Leave a Comment 

Filed under: Chicago Auto Show , Truck , Toyota , Design/Style , Off-Road To the general public, Toyota is often thought of as a maker of bland but dependable cars, crossovers and SUVs that get their owners and a whole herd of whatever from Point A to Point B. Generally speaking, they’re fuel efficient, comfortable and affordable. What the general public may not realize, however, is that Toyota enjoys a very strong history of going off road, too. The legendary Land Cruiser arguably established the trend, helping explore remote parts of the globe, while various guerilla warfare outfits and world military branches have unwittingly joined up with the boys from Top Gear to help cement the Hilux pickup’s reputation for invincible performance. Now, though, Toyota is launching a new line of trucks and SUVs in the US that are even more explicitly targeted at hitting the trails. Meet the TRD Pro Series. Featuring the 4Runner , Tacoma and Tundra , each Pro Series vehicle features TRD-tuned springs with Bilstein shocks, a TRD front skid plate, a TRD shifter, black wheels, branded floor mats and a “TOYOTA” grille badge, the latter of which harkens back to classic models. TRD Pro Series vehicles will be offered in the new Inferno paint color shown above, as well as Black and Super White. The Tundra benefits from softer TRD springs that also provide a two-inch lift and a better ride in the rough, while the truck itself rides on 18-inch wheels with Michelin ORP tires. Each truck gains an extra two inches of wheel travel in front and 1.25 inches in back, while a TRD dual exhaust should generate a nicer sound than the trucks’s standard V8 engine.

TRD, U.S.A. (Toyota Racing Development) Appoints David Wilson President and General Manager

January 9, 2014 by · Leave a Comment 

COSTA MESA, Calif. (Jan. 9, 2014) –

Toyota GT86 gets TRD treatment in UK

Toyota GT86 gets TRD treatment in UK

February 9, 2013 by · Leave a Comment 

Filed under: Coupe , Performance , Toyota , UK As dearly as we love the Toyota GT86 / Scion FR-S / Subaru BRZ franchise, we readily admit we wouldn’t look sideways at a model with a bit more firepower. And while that’s not quite on the table yet, Toyota has been busy amping up the visual firepower of its rear-drive coupe with a whole host of TRD parts. To this point, that’s been a largely

Toyota Shows three tuner Avalons in Sin City

Toyota Shows three tuner Avalons in Sin City

November 2, 2012 by · Leave a Comment 

Filed under: Aftermarket , SEMA Show , Sedan , Toyota , Luxury Who knew the Toyota Avalon could be so… sporty? SEMA isn’t just about tuning no-brainers like the Ford Mustang and Scion FR-S , it’s about showing what’s possible for a wide variety of cars, even seemingly geriatric machines like the big Avalon. But remember, Toyota is seriously considering a sportier version of its Avalon flagship – we first brought you this news earlier in the year. And while these SEMA concepts aren’t intended for production, nobody is ruling out that something very similar might make it to showrooms in the near future. The stealth Avalon you see above is the DUB Edition, rolling on 22-inch matte black wheels and featuring a completely de-chromed exterior with blacked-out elements. The DUB Avalon doesn’t offer any tweaks to the 3.5-liter V6, but behind that tinted glass is a totally black interior with suede accents on the seats and many of the touchable surfaces. Moving on, Toyota has brought a TRD Edition Avalon that uses plenty of parts from the company’s in-house tuning catalog, and showing that even hybrids can be sporty, the Avalon HV gets a meaner, sleeker look. Have a look at all three in the attached galleries. Toyota Shows three tuner Avalons in Sin City originally appeared on Autoblog on Thu, 01 Nov 2012 18:20:00 EST.

TRD-Tuned FJ Cruiser Concept has Baked-in Baja Capability

October 30, 2012 by · Leave a Comment 

TORRANCE, Calif., Oct. 25, 2012 — Toyota’s FJ Cruiser enjoys a substantial audience of off-road aficionados with a constant craving for new variations on the popular 4×4. Toyota’s performance arm, TRD, is obliging them once again with a fresh take on a Baja-themed off-roader scheduled to debut on Oct. 30 at the 2012 SEMA Show.

Toyota shows more SEMA stuff, including sportier Avalons that may preview production model

Toyota shows more SEMA stuff, including sportier Avalons that may preview production model

October 27, 2012 by · Leave a Comment 

Filed under: Concept Cars , SEMA Show , Sedan , SUV , Truck , Toyota While most of its competitors have already showed off scores of concept cars headed to the 2012 SEMA Show , all we’ve seen from Toyota so far is the Sequoia Family Dragster . With less than a week to go until the show, Toyota has let its floodgates open showing off three concepts using the redesigned Avalon , a TRD version of the FJ Cruiser and a mean-looking, off-road Tundra . Showing off its much shapelier new design, the 2013 Avalon will have no fewer than three show cars on display including a sporty TRD model, a tricked-out DUB edition and even a flashy version of the Avalon Hybrid. The car should look right at home at the Vegas show – it has been stripped off all its chrome and given a sinister-looking black paint job including matte black 22-inch wheels. Between these wheels and the lowered suspension, the DUB Avalon has what appears to be mere millimeters of clearance for that perfect slammed show-car stance. The hybrid Avalon HV Edition (shown above) is meant to show that hybrid vehicles don’t have to look boring, while the TRD Edition ups the Avalon’s performance with a supercharger to go with upgraded brakes, suspension and styling. As you may remember, back in late August, Autoblog broke the news that Toyota is seriously considering a sporty Avalon . At the time, our company sources told us that the SEMA showcars could serve as an indicator of where Toyota may be heading with a production performance Avalon, so be sure to take a closer look. Speaking of TRD, Toyota has used the same recipe for its TRD TX Baja Series Limited Edition and applied it to the FJ Cruiser. The result is the FJ-S Cruiser which uses some of the same equipment as the Tacoma such as the Bilstein race shocks, cat-back exhaust and beadlock wheels.

Toyota GT86 TRD boasts added performance gear, industry-first door stabilizer

Toyota GT86 TRD boasts added performance gear, industry-first door stabilizer

September 28, 2012 by · Leave a Comment 

Filed under: Aftermarket , Coupe , Performance , Europe , Paris Motor Show , Scion , Toyota We haven’t stopped swooning over the Scion FR-S / Subaru BRZ twins and their corner-carving magic. For those overseas who enjoy the rear-drive coupe under the Toyota name as the GT86 , things just got a little corner-carve-ier. This GT86 TRD is everyone’s favorite rear-drive, boxer-engined Toyota, albeit fitted with a full selection of Toyota Racing Development parts. The GT86 TRD gets a more aggressive air dam, side skirts, rear diffuser and a trunk lid spoiler. There are also stainless steel rear diffusers and buyers can choose from two different sets of 18-inch TRD aluminum wheels. Inside the cabin, the driver is rewarded with a center console-mounted pushbutton start and new leather-wrapped shift knob, but things get more interesting under the skin. The TRD version features added stabilizers and an adjustable shock absorber and spring set. Other TRD kit includes front and rear monoblock brake calipers, upgraded brake lines and a high response muffler. Of particular note is the TRD Door Stabilizer. It employs a spacer that automatically fills the strike gap in the door when closed, which Toyota says improves torsional rigidity.

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