Filed under: Truck , Toyota , Off-Road Despite the earnest efforts of Japanese automakers like Toyota and Nissan , the American pickup truck scene remains wholly dominated by the likes of Ford , General Motors and Chrysler . This is not news. Part of the reason is because of the sheer number of variants offered by US automakers – everything from work-spec base trucks to house-leveling heavy duty models can be had, with a seemingly endless combination of engines, cab sizes, bed lengths and trim levels. It’s a hugely profitable business, and though the Japanese automakers still offer competitive fullsize trucks, in terms of sheer volume, they simply don’t compete. But American pickups aren’t just about work; there’s a huge play aspect involved, too. Look at the desert-storming Ford F-150 SVT Raptor or the Ram Power Wagon – these butch trucks are built with superb off-road prowess in mind, and Detroit’s Japanese rivals have once again largely been silent in this segment. Until now. Introduced at the 2014 Chicago Auto Show , Toyota now offers the TRD Pro series of models that, in addition to the crazy-orange Tundra seen here, includes the smaller Tacoma pickup and 4Runner SUV. And this isn’t just some pretty appearance package, either – there’s honest-to-goodness capability baked into all of the TRD Pro models. Intriguing, for sure, so I recently spent a weekend with the big boy Tundra to see what’s what.
TORRANCE, Calif. (Aug.28, 2014) –
Toyota has informed the National Highway Traffic Safety Administration (NHTSA) that it has initiated a stop sale of certain Avalon, Avalon Hybrid, Camry, Camry Hybrid, Corolla, Sienna, Tacoma and Tundra vehicles equipped with seat heaters in order to address a non-compliance issue.
Filed under: Truck , Plants/Manufacturing , Toyota , Off-Road Toyota may be expanding its pickup truck production at its San Antonio, TX factory following calls from dealers for more Tacoma and Tundra models, according to a new report from Automotive News . The San Antonio plant is currently able to produce 250,000 trucks on two shifts with overtime, while a secondary facility in Tijuana, Mexico can build an extra 50,000 Tacomas. Despite this capacity, and the fact that Tundra is a slow seller relative to the full-size trucks from Ford , Ram and Chevrolet / GMC (not to mention the Tacoma being part of a segment with diminishing sales), Toyota franchisees apparently can’t get enough of the trucks. “Dealers are telling us they could sell more Tacomas and Tundras,” said Bill Fay , the general manager of the Toyota Division. “We are evaluating our footprint and capacity.” According to AN, Toyota has moved over 248,000 trucks through November. Whether the Japanese brand will expand, though, remains an open question. “We have 2008 and 2009 fresh in our minds, when the pickup market dropped from 2.5 million to 1.1 million,” Fay told AN. “But we also need to be flexible for three years down the road from now.” With the launch of the restyled Tundra resulting in 101,744 units sold so far in 2013 and Fay predicting 137,000 Tundras finding a home in 2014, Toyota faces a difficult decision – short dealers who are aching for more trucks or make a big investment and risk a low return. Toyota mulling more Tundra, Tacoma capacity in TX originally appeared on Autoblog on Tue, 17 Dec 2013 11:02:00 EST. Please see our terms for use of feeds .
Filed under: Truck , Plants/Manufacturing , Toyota After going online in 2006, Toyota’s San Antonio, Texas truck plant has just built its one-millionth vehicle, the 2014 Tundra 1794 Edition you see above. The plant originally focused on just the Tundra pickup, but the smaller Tacoma started rolling off the line there in 2010, as well. Fittingly, the 1794 Edition (a new premium trim level for 2014) pays homage to the property on which the Toyota plant now resides – a ranch that was founded in 1794. Scroll down for the official press release for the plant’s milestone, and be sure to check out the full gallery of Tundra 1794 Edition images as well. Continue reading Toyota produces millionth truck in Texas Toyota produces millionth truck in Texas originally appeared on Autoblog on Thu, 19 Sep 2013 16:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Hybrid , Truck , Toyota , Diesel When Bloomberg spoke to Toyota USA Sales CEO Kazua Ohara recently, we highlighted his comments on the possible return of the Toyota Supra . However, the interview started with Ohara discussing the Tundra , and how it would take time to pinpoint and hone the pickup truck’s brand image in the minds of consumers. That effort could get a boost, with a report in Edmunds saying that Toyota is “evaluating” the addition of a Cummins turbodiesel to the Tundra’s engine options. The Cummins powerplant is one of two options for the moment, the other being a hybrid powertrain. If the oil-burner got the thumbs-up, Toyota would follow the recent example of Nissan , which announced it would put a Cummins turbodiesel into its 2015 Titan . While the two Japanese companies make a closer comparison since they’re both talking about Cummins applications in light-duty trucks, if it happens, it could be seen as further diluting the once-exclusive tie-up that Ram trucks has had with Cummins even though Ram has used Cummins in its heavy-duty truck. Toyota hasn’t said when it will decide on which direction to take, but either will be a move for the better in the view of segment watchers; PickupTrucks.com said the first of its top-five fixes for the Tundra would be a better engine, perhaps a diesel-electric hybrid from Toyota’s Hino unit. Cummins told Edmunds it can supply a second manufacturer with the 5.0-liter diesel that Nissan will be using, so we wouldn’t be surprised to see it end up in a Toyota or somewhere else. Toyota mulling Cummins diesel for Tundra? originally appeared on Autoblog on Mon, 02 Sep 2013 14:45:00 EST.
TORRANCE, Calif., August 8, 2013 – – The redesigned 2014 Tundra full-size pickup (FSPU) truck will offer value-driven prices when it goes on sale this month.
2014 All-American Tundra Full-Size Pickup: New Design Inside and Out. Improved Value, and Legendary Toyota Quality
The redesigned 2014 Toyota Tundra half-ton full-size pickup truck adds dramatically bold elements of design, refinement, quality and craftsmanship, while building upon Tundra’s well-known reputation for reliability, efficiency and function, making it the most stylish, value-driven and capable Tundra yet.