Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014

Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014

October 28, 2013 by · Leave a Comment 

Filed under: Hatchback , Aston Martin , Scion , Toyota While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month , Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar , Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 – a claim denied by the Japanese automaker. Interestingly, the article also cites another publication reporting that a Toyota importer in the Netherlands heard the same news as Bez, and it has already stopped importing the cars. If the European Toyota iQ is cancelled, that would likely spell the end of the slow-selling Scion iQ in the US, which has sold just 3,365 units through September (a drop of 51 percent year over year). Regardless of why production of the Cygnet ended, Bez also says that a lack of support from Toyota on the project prevented it from being offered in the US or receiving a supercharged engine , which are two factors that likely would have made the car appealing to more buyers. Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014 originally appeared on Autoblog on Sun, 27 Oct 2013 13:01:00 EST. Please see our terms for use of feeds . Permalink

Aston Martin, Toyota CEOs swap race cars at Nürburgring

Aston Martin, Toyota CEOs swap race cars at Nürburgring

November 4, 2011 by · Leave a Comment 

Filed under: Motorsports , Videos , Aston Martin , Toyota The chief executives of any two companies will inherently have something in common to share. All the more so for the CEOs of automakers, never mind how big or how small. But Akio Toyoda and Ulrich Bez share more than job descriptions. The heads of Toyota and Aston Martin also share a passion for motorsports and actively race themselves. It’s a relationship helped broker the deal to turn the Toyota iQ into the Aston Martin Cygnet . It’s one that has seen not only their teams but they themselves compete against each other in sports car racing. It’s also one that only stands to intensify next season in endurance racing when both field LMP1 racers. But before that happens, the two pencil-pushers turned hot shoes swapped cars at the N

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