Toyota patent hints at sportier iQ

Toyota patent hints at sportier iQ

December 9, 2011 by · Leave a Comment 

Filed under: Budget , Performance , Etc. , Hatchback , Scion , Toyota Toyota may be hard at work on a new version of the company’s iQ microcar. The sleuths at Carscoop have managed to uncover a patent rendering of the fuel-sipping sub-compact wearing some considerably more aggressive bodywork. It’s unclear whether these designs are meant for the U.S.-market iQ or its Toyota-badged twin, but we’re more than a little intrigued by the vehicle’s widebody treatment. The kit looks to include a reworked front fascia and wheel arches along with a new rear valance that includes a diffuser and space for dual exhaust outlets. A massive rear spoiler looks to be part of the package, as well, along with side skirts to match the rest of the bodywork. What does Toyota have planned with this pint-sized bruiser? Your guess is as good as ours, but here’s hoping we hear something concrete from the company soon. Head over to Carscoop for additional renderings. Toyota patent hints at sportier iQ originally appeared on Autoblog on Fri, 09 Dec 2011 10:31:00 EST.

How Nissan outmaneuvered Toyota’s Camry launch for Twitter supremacy

How Nissan outmaneuvered Toyota’s Camry launch for Twitter supremacy

September 2, 2011 by · Leave a Comment 

Filed under: Budget , Sedan , Etc. , Marketing/Advertising , Toyota Automotive News is reporting that Nissan recently scored a hit against Toyota – at least in terms of social media marketing for the new 2012 Camry . When Nissan received word that Toyota was planning to pull back the sheet on the Camry last week, it reportedly set about snatching up promoted tweets featuring the words “Camry,” “Toyota Camry,” and “mid-sized car.” A promoted tweet directs those searching for the terms toward a specific tweet instead of all tweets featuring the term for a 24-hour period. In this case, those looking for information on the Camry were pointed toward product news from Nissan. At this point, it’s unclear whether Nissan intentionally set out to scuttle Toyota’s Twitter effort or if the two companies were merely giving each other some good-natured harassment. Either way, we can imagine Toyota will be a little more careful about protecting its search terms in the near future. How Nissan outmaneuvered Toyota’s Camry launch for Twitter supremacy originally appeared on Autoblog on Fri, 02 Sep 2011 11:30:00 EST. Please see our terms for use of feeds . Permalink

Tweeter button Facebook button Youtube button