What’s in a trademark? Sometimes, the next iconic car name

What’s in a trademark? Sometimes, the next iconic car name

August 8, 2014 by · Leave a Comment 

Filed under: Government/Legal , Buick , Chevrolet , Chrysler , Dodge , Ford , GM , Lexus , Toyota The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists. Why has Toyota applied to trademark ” Supra ,” the name of one of its legendary sports cars, even though it hasn’t sold one in the United States in 16 years? Why would General Motors continue to register ” Chevelle ” long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to “313,” the area code for Detroit ? There are a lot of possible answers to these questions, since automakers apply for trademarks for a variety of reasons. While a filing can be the first sign of a new model – or the return of an old favorite – moving to secure a trademark can just as easily be a smoke signal. Frequently, it’s just a routine legal procedure to maintain rights to a famous name so it can be used on t-shirts and coffee mugs. The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists. Though there’s strong circumstantial evidence Toyota may in fact be working on a Supra-successor, for now the name is simply a filing that’s weaving its way through the federal bureaucracy. Toyota has let the Supra trademark lapse in the past before reapplying for it.

Toyota Continues to Be a Leader in Automotive R&D Patents

June 21, 2014 by · Leave a Comment 

ANN ARBOR, Mich. (June 20, 2014)

Lexus Golf Activities in Full Swing at U.S. Open Championships

June 10, 2014 by · Leave a Comment 

TORRANCE, Calif. (June 9, 2014) — The U.S. Open Championships repeatedly produce some of the best moments in golf history and this year should be no different. For the first time, the world’s best male and female golfers will compete in back-to-back championships on the same course at Pinehurst Resort & Country Club in the Village of Pinehurst, NC, from June 9 to 22. Lexus is returning as the official vehicle of the U.S. Open Championships in partnership with the United States Golf Association (USGA

New York Auto Show Opening Day: Supporting Veterans While Celebrating Cars & Trucks

April 20, 2014 by · Leave a Comment 

New York (April 19, 2013)

Toyota launches new Passo hatchback in Japan [w/video]

Toyota launches new Passo hatchback in Japan [w/video]

April 19, 2014 by · Leave a Comment 

Filed under: Budget , Japan , Videos , Hatchback , Toyota With considerable manufacturing capacity here in the United States and even a NASCAR program, it’d be all too easy to categorize Toyota as an American automaker. Only it’s not. It’s Japanese, of course. And back in the Japanese Domestic Market, it offers a whole range of models we’ll never see in North America. Models like the Crown sedan, Noah minivan and this, the new Passo hatchback. Sold in various markets as the Daihatsu Boon, Daihatsu Sirion, Perodua Myvi and (for a time) the Subaru Justy, the Toyota Passo is a compact hatchback that slots in size-wise between the Yaris sold in America and the Aygo offered in Europe (except the Passo is taller than either). Power comes from a 1.0-liter engine with 69 horsepower that can be had in front- or all-wheel drive, or a 1.3 driving 95 horses to the front wheels alone. A continuously variable transmission is on duty regardless of engine choice. Front-drive models get a stop/start system, but even all-wheel-drive versions are eligible for government tax credits. That’s because, though the new Passo only appears to be mildly updated, the engines have been thoroughly reworked to deliver 30-percent better fuel economy than the previous model, coming in 20-percent better than the standards being enacted by the Japanese government for next year.

Waterkeeper Alliance Announces 4th Annual SPLASH Series, Presented by Toyota

April 11, 2014 by · Leave a Comment 

NEW YORK, NEW YORK -

Toyota recalling 1.9M Prius models globally for software update

Toyota recalling 1.9M Prius models globally for software update

February 12, 2014 by · Leave a Comment 

Filed under: Hybrid , Recalls , Toyota Toyota has announced a set of voluntary recalls covering 960,000 Prius , RAV4 , Tacoma and Lexus RX350 models in the United States to address two separate issues. Worldwide, Toyota will have to recall a total of 1.9 million Prius cars. The Prius recall affects about 700,000 2010-2014 models in the US, due to a fault in the motor/generator control ECU and hybrid control ECU software. It says that the current software could result in high temperatures on certain transistors and possibly damage them. When it fails, the error forces the car into failsafe mode. Toyota says that in rare circumstances, it could even shut the hybrid system down while the car is being driven. Toyota spokeswoman Shino Yamada told Automotive News that the software update should take about 40 minutes, and dealers would start to be notified about affected vehicles today. She also told them that the first reported glitch occurred in May 2011 in the US when the system overheated and the car entered failsafe mode. The affected cars were built between March 2009 and Feb. 5, 2014, according to Automotive News .

Toyota Announces Voluntary Recall of Certain Toyota Prius, RAV4, Tacoma and Lexus RX 350 Vehicles

February 12, 2014 by · Leave a Comment 

TORRANCE, Calif., February 12, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced that it is advising the National Highway Traffic Safety Administration (NHTSA) of plans to conduct voluntary safety recalls of approximately 700,000 Model Year 2010-2014 Prius vehicles and, combined, approximately 260,000 Model Year 2012 Toyota RAV4, 2012-2013 Toyota Tacoma, and 2012-2013 Lexus RX 350 vehicles sold in the United States to address two separate issues.

Details about next-gen Toyota Prius emerge

Details about next-gen Toyota Prius emerge

January 28, 2014 by · Leave a Comment 

Filed under: Hybrid , Technology , Toyota , Rumormill The Toyota Prius is undeniably the king of the hybrid market in the United States, with a 39.4 percent market share in 2013. With the next-generation Prius likely to go on sale in 2015, Toyota is trying to build an even more efficient hybrid to keep its control of the market. Keeping cost down will be one of the major concerns of the new Prius. The next generation will ride on the new, modular Toyota New Global Architecture platform. The lighter underpinnings will improve efficiency and will reduce production costs by allowing for more shared components among vehicles. Toyota will not reveal how many vehicles will use the new platform. But even with the cheaper platform, price will remain a concern. Toyota is still deciding whether all versions of the next Prius will use lithium-ion batteries or whether some models will stick with the heavier nickel-metal hydride batteries to keep cost down. Of course, the reason most people buy the Prius is because of its great fuel efficiency. Toyota will aim for at least an 8 percent improvement in fuel economy in the next Prius, which would increase it to 58 miles per gallon city and 52 mpg highway.

Construction of Lexus’ first US assembly line underway

Construction of Lexus’ first US assembly line underway

January 9, 2014 by · Leave a Comment 

Filed under: Plants/Manufacturing , Lexus , Toyota The ES is Lexus’ top-selling sedan, but the Japanese luxury marque has never manufactured it outside of Japan. In fact, Lexus has never made any cars in the United States, one of its largest markets worldwide. But that’s about to change. Yesterday, construction began in Georgetown, Kentucky, on the first Lexus assembly line in America, the first concrete (or steel) step in a $360-million expansion of Toyota’s plant in the Bluegrass state that will create 750 new jobs. The expansion was announced last April by chief executive Akio Toyoda at the New York Auto Show . Once the new assembly line gets online in the fall of next year, Toyota plans on building some 50,000 units of the ES each year. Lexus sold a record 72,581 examples of the ES in the United States last year – 30 percent more than the previous year – so Lexus will either have to import some more from overseas or leave some buyers disappointed. Toyota Motor Manufacturing Kentucky (TMMK) also builds the Camry , Avalon and Venza , with a capacity to assembly 500,000 vehicles and 600,000 engines each year. Continue reading Construction of Lexus’ first US assembly line underway Construction of Lexus’ first US assembly line underway originally appeared on Autoblog on Thu, 09 Jan 2014 14:03:00 EST. Please see our terms for use of feeds .

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