Lexus moves to trademark spindle grille

Lexus moves to trademark spindle grille

May 23, 2012 by · Leave a Comment 

Filed under: Government/Legal , Lexus , Toyota , Design/Style , Luxury Apparently the new Lexus spindle grille is here to stay. According to the Kaizen Factor blog, Toyota has filed numerous trademark applications in both the United States and Canada for various spindle grille designs. The main differences in the designs are the inserts, either a zig-zag mesh like the current F Sport models of the CT , IS , GS , RX and LS , or a horizontal pattern like the non-F Sport models. But there’s also a new “vertical bar” design revealed by the filings, which the report speculates may be applied to the next-generation IS. Toyota has also filed paperwork to trademark the basic spindle outline with no insert, according to the report. For what it’s worth, Lexus isn’t the only Japanese automaker that’s using a grille with this general shape … Lexus moves to trademark spindle grille originally appeared on Autoblog on Wed, 23 May 2012 08:59:00 EST. Please see our terms for use of feeds . Permalink

Toyota Supports National Gallery Exhibit and Cherry Blossom Centennial

April 1, 2012 by · Leave a Comment 

Toyota and its team members and associates, dealers and suppliers in the United States and across the globe are pleased to support the National Gallery of Art and to celebrate the close and enduring friendship between the United States and Japan.

New Fuel Efficient Models Help Strengthen Toyota’s Industry Leading Fuel Efficiency

March 13, 2012 by · Leave a Comment 

TORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.

Toyota hiding easter egg on GT 86/Subaru BRZ?

Toyota hiding easter egg on GT 86/Subaru BRZ?

December 8, 2011 by · Leave a Comment 

Filed under: Coupe , Performance , Scion , Subaru , Toyota , Design/Style According to our recent and completely unscientific poll , the majority of our readership prefers the Subaru BRZ to its kissing cousin, the Toyota GT 86 . Just about half of those who clicked an opinion on our poll sided with the Subie, while the remainder were split – a quarter went with the Toyota and a quarter said the two cars were so similar that it didn’t matter. Similar they are, with different grilles, front fascias and badges standing out as the main differentiators. The rest is pretty much the same, right down to the front and rear lights. And, according to Automotive News at least, there’s a little bit of Toyota trickery at work in the styling. Take a close look at the rear of either the GT 86 or BRZ. Incorporating both the reverse lights and a rear foglight in the center between the dual exhaust tips is a distinctive element with a prominent inverted triangle shape. According to Toyota, that design “stands for Toyota’s ‘T’ shape” and is meant to ‘express its identity.’ That’s all well and good, but it’s also present on the Subaru , which is otherwise completely absent of any Toyota badging, for obvious reasons. This is especially noteworthy since Toyota led the car’s styling and bodyshape while Subaru invested its resources on the engine and chassis. Is there a conspiracy at play?

Toyota Holds 7th Toyota World Convention

November 20, 2011 by · Leave a Comment 

Toyota City, Japan, November 16—Toyota Motor Corporation (TMC) held its Toyota World Convention in Las Vegas, Nevada, United States from November 13 through November 15.

Toyota Issues 2011 North American Environmental Report

November 12, 2011 by · Leave a Comment 

NEW YORK – November 9, 2011 – Toyota, the most fuel-efficient full line auto manufacturer in the United States today reaffirmed its commitment to sustainability…

Toyota recalling 550,000 vehicles worldwide for potential steering problem

Toyota recalling 550,000 vehicles worldwide for potential steering problem

November 9, 2011 by · Leave a Comment 

Filed under: Recalls , Safety , Toyota Toyota has announced that it is recalling more than 420,000 vehicles in the United States for a potentially faulty crank shaft pulley. A total of 283,200 Toyota vehicles as well as 137,000 Lexus vehicles may experience a pulley failure in which the inner and outer rings become misaligned. If that happens, owners may experience noise, vibration and a check engine light. If the problem is left untreated, the power steering belt may slip off of the crank shaft pulley, resulting in more steering effort. Toyota says that this could cause an accident, though no problems have been reported so far. The recall covers the 2004 Toyota Avalon, 2004 and 2005 Toyota Camry , Highlander , Sienna and Solara as well as the 2006 Highlander HV, 2004 and 2005 Lexus ES 350 and RX 330 . The 2006 Lexus RX 400h is also included in the recall, which covers a total of 550,000 vehicles worldwide. Toyota says that the company is currently in the process of acquiring the parts necessary to replace the faulty crank shaft pulley and that the company will inspect and replace the faulty piece free of charge. Hit the jump for the full press release. Continue reading Toyota recalling 550,000 vehicles worldwide for potential steering problem Toyota recalling 550,000 vehicles worldwide for potential steering problem originally appeared on Autoblog on Wed, 09 Nov 2011 10:59:00 EST.

Customer FAQs for Toyota/Lexus Crankshaft Pulley Recall

November 9, 2011 by · Leave a Comment 

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AdSpotting: Toyota ready to kick off Camry campaign, are you?

AdSpotting: Toyota ready to kick off Camry campaign, are you?

October 18, 2011 by · Leave a Comment 

Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.

Toyota Unites Owners of America’s Best-Selling Car With the ‘Camry Effect’

September 26, 2011 by · Leave a Comment 

TORRANCE, Calif. (September 14, 2011) – Toyota recently launched the “Camry Effect,” an initiative to connect the nearly seven million Camry drivers in the United States through an interactive, online experience…

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