Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.
TORRANCE, Calif. (September 14, 2011) – Toyota recently launched the “Camry Effect,” an initiative to connect the nearly seven million Camry drivers in the United States through an interactive, online experience…
Toyota Launches National Program to Expand Efforts to Help Schools, Hospitals and Community Organizations Make the Most of Every Dollar
June 29, 2011 – Chicago, Ill. – Toyota today announced the launch of a national program to donate its Toyota Production System (TPS) expertise to help schools, hospitals and nonprofits improve their operations, extend their reach and increase their impact.
Filed under: Wagon , Japan , Toyota , UK Toyota Avensis wagon – Click above for high-res image gallery Importing Toyotas to Japan may seem like selling ice to the Eskimos, but that’s precisely what’s in store. In fact, it’s Toyota itself that will be bringing the Avensis back to its home market from its global assembly plant in the UK. Demand for European cars in Japan has got Toyota cashing in on the game, exporting as many as 750 units of the Avensis back to the home country. Since the Avensis holds a similar position to the JDM Toyota Mark X , which is available only as a sedan, Toyota will only be offering the Avensis wagon back in Japan, packing a 2.0-liter four mated to a CVT. Japan, of course, will only be the latest market in which the British-built Avensis will be sold, joining a list of 47 countries worldwide to which some 85% of the units built at the Derbyshire plant are exported. Unfortunately, the United States isn’t one of ‘em, so for those who may want a closer look, we’ve put together a fresh high-res image gallery for your viewing pleasure. Continue reading Toyota to ship British-built Avensis back to Japan Toyota to ship British-built Avensis back to Japan originally appeared on Autoblog on Wed, 29 Jun 2011 07:57:00 EST. Please see our terms for use of feeds . Permalink
NEW YORK, June. 27, 2011 — Toyota Motor Corporation (NYSE:TM) filed its annual report on Form 20-F for fiscal year 2011 with the United States Securities and Exchange Commission on June 24, 2011.
Filed under: Government/Legal , Toyota It already seems as though Toyota’s unintended acceleration issues came to a head a lifetime ago, but the courts won’t be ready to hear the first case for a long while. Bloomberg reports that U.S. District Judge James V. Selna in California said on the court’s website that the first case has tentatively been set for the first quarter of 2013. The first case to come before the court will reportedly be the Van Alfen suit. Paul Van Alfen and a passenger were killed in a November 5, 2010 accident in which his 2008 Toyota Camry crashed into a wall after reportedly accelerating unexpectedly at an exit ramp in Wendover, Utah. The suit claims that the vehicle failed to stop even after Van Alfen slammed on the brakes. Van Alfen’s wife and son were injured in the accident, and the two are among the family members suing Toyota. The first case may not be until 2013, but courts will likely be buzzing with activity in the years ahead. Toyota recalled millions of vehicles in the United States for floor mats and sticking accelerator pedals in 2009 and 2010, and the National Highway Traffic Safety Administration records show that over 100 deaths could be attributable to the automaker’s unintended acceleration issues.
Toyota Announces Intent to Voluntarily Recall Certain RAV4 and Highlander Vehicles to Replace the Curtain Shield Airbag Sensor Assembly
TORRANCE, Calif., April 21, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it intends to conduct a voluntary Safety Recall involving certain 2007 through 2008 model year RAV4 and certain 2008 Highlander and Highlander HV vehicles sold in the United States to replace the airbag sensor assembly.
Filed under: Hybrid , Wagon , Technology , Crossover , Toyota , First Drive Toyota Masters The Art Of The Conjunctive 2012 Toyota Prius V – Click above for high-res image gallery The hybrid lexicon is a language built on a foundation of disjunction. Buyers may have phenomenal fuel economy or space for kids and cargo. You can embarrass your neighbors at the fuel pump or have a satisfying driving experience. In fact, opting for a battery pack is so fraught with compromise that it’s almost as if hybrid manufacturers have completely deleted the conjunctive ‘and’ from their diction. Even so, that fact hasn’t stopped buyers from seeking out electrified vehicles in increasing numbers. Toyota has sold over one million Prius models in the United States since the vehicle first debuted a decade ago. That number blossoms to two million if global sales are accounted for, and the model’s popularity has helped usher in a bloom of hybrid products from over 16 manufacturers. The technology may not be the perfect solution to our fuel economy concerns, but the Prius has taken off in ways that would have been difficult to imagine when the first gangly example whirred off the line. Now Toyota is set to grow its Prius lineup with three new models. In fact, Bob Carter , Toyota division group vice president and general manager, says that the Japanese automaker fully expects the Prius family to become its best-selling product line in the near future – beating out internal combustion titans like the Camry and Corolla in the process.
Filed under: Sedan , Toyota 2010 Toyota Camry – Click above for high-res image gallery The current Toyota Camry has been carrying the mid-size sedan torch since 2006, so it’s high time for a remake. According to WardsAuto.com , Toyota is busily prepping the next-generation car, and it could be here by the fall. The Japanese automaker has been seeing increased pressure from the latest offerings coming out of Korea and the United States, and now it’s time to update its own high-volume money maker. While Toyota sold 327,084 Camrys in 2010 – still at the very front of the midsize family sedan class – that figure represents the lowest sales total for the vehicle since 1994. Somewhat interestingly, though, Toyota apparently sees the Prius hybrid range taking over for the Camry as Toyota’s best-selling model. Time, as they say, will tell. 7th-generation Camry coming this fall, Prius expected to take top sales spot originally appeared on Autoblog on Fri, 20 May 2011 15:30:00 EST. Please see our terms for use of feeds . Permalink