Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.
TORRANCE, Calif. (September 14, 2011) – Toyota recently launched the “Camry Effect,” an initiative to connect the nearly seven million Camry drivers in the United States through an interactive, online experience…
Filed under: Toyota , UAW/Unions , Australia The 2011 labor negotiations between the United Auto Workers and the Detroit Three have been a relatively quiet affair so far, but the story is a bit different on the other side of the globe. Toyota and the Australian Manufacturing Workers’ Union aren’t seeing eye to eye, which has lead to a strike at facilities in Melbourne and Sydney. Well, most of the union’s rank and file are striking. Australia’s The Age reports that 400 of the 3,300 workers have crossed the picket line and returned to work building Camry and Aurion models, and union members are less than thrilled. In fact, striking workers have been less than subtle in threatening those 400 workers, issuing letters calling the line-crossers “f— scabs,” and adding “we know where you live.” The threats have not been well-received by union management, with national secretary Dave Smith issuing a statement saying that there was no place for threats and intimidation at work. Still, the line-crossing workers have to feel less than safe after receiving threats like “payback is a bitch three-fold” and “we know what car you drive.” Workers are striking for a 12 percent raise over three years. Toyota has offered an 11 percent raise over 39 months split into four installments. You can check out Toyota’s official response to the strike in a statement available after the jump . Continue reading Toyota AU workers threatened for unwillingness to strike Toyota AU workers threatened for unwillingness to strike originally appeared on Autoblog on Fri, 16 Sep 2011 10:59:00 EST. Please see our terms for use of feeds .
Filed under: Etc. , Cadillac , Lexus , Toyota The American Customer Satisfaction Index has released the results of its annual investigation into the automotive industry, and the biggest winners hail from Japan. Although Cadillac is tied with Lexus and Toyota atop the standings with an overall score of 87, just one short year ago the top few automakers – with Buick and Lincoln at the tippy top – hailed from the United States. According to ACSI, it seems Toyota’s fall from grace in the minds of consumers was just a small blip in a long history of customer satisfaction. Lincoln dropped a few points to join Mercedes-Benz with a score of 86, while Buick and Honda both earned 85. Next on the list is a three-way tie at 84 from Ford , Nissan and Volkswagen . Chrysler was the poorest performing automaker in the report, eking out a meager score of 76. Overall, the auto industry itself scored 83 points, which is higher than the average for all durable goods on the index. For all the details from ACSI, check out the press release after the break . Continue reading Cadillac, Lexus, Toyota tie for lead in customer satisfaction index Cadillac, Lexus, Toyota tie for lead in customer satisfaction index originally appeared on Autoblog on Wed, 17 Aug 2011 14:01:00 EST.
Filed under: Scion , Toyota Scion’s youth focus has served it well in the last nine years, with nearly 80 percent of first-time buyers moving into a Toyota or another Scion when the time comes to trade in. But Toyota is keenly aware that the youth market is retracting, and thus, Scion could be used as an incubator for a new transportation initiative within the automaker. What form it takes is open to speculation, but everything from unconventional body styles to car-sharing programs could be on the table. Even bikes and trikes integrated into the vehicles are under consideration. This outside-the-box tact is something BMW is exploring with its new i Ventures initiative, experimenting with and funding new transportation programs in the United States. How Scion might expand its offerings from a standard automaker to a mobility provider remains to be seen, but considering the brand’s penchant for pushing boundaries, anything is possible. Scion taking a cue from BMW, considering becoming a mobility provider? originally appeared on Autoblog 5.0 on Thu, 14 Jul 2011 08:27:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Wagon , Japan , Toyota , UK Toyota Avensis wagon – Click above for high-res image gallery Importing Toyotas to Japan may seem like selling ice to the Eskimos, but that’s precisely what’s in store. In fact, it’s Toyota itself that will be bringing the Avensis back to its home market from its global assembly plant in the UK. Demand for European cars in Japan has got Toyota cashing in on the game, exporting as many as 750 units of the Avensis back to the home country. Since the Avensis holds a similar position to the JDM Toyota Mark X , which is available only as a sedan, Toyota will only be offering the Avensis wagon back in Japan, packing a 2.0-liter four mated to a CVT. Japan, of course, will only be the latest market in which the British-built Avensis will be sold, joining a list of 47 countries worldwide to which some 85% of the units built at the Derbyshire plant are exported. Unfortunately, the United States isn’t one of ‘em, so for those who may want a closer look, we’ve put together a fresh high-res image gallery for your viewing pleasure. Continue reading Toyota to ship British-built Avensis back to Japan Toyota to ship British-built Avensis back to Japan originally appeared on Autoblog on Wed, 29 Jun 2011 07:57:00 EST. Please see our terms for use of feeds . Permalink
NEW YORK, June. 27, 2011 — Toyota Motor Corporation (NYSE:TM) filed its annual report on Form 20-F for fiscal year 2011 with the United States Securities and Exchange Commission on June 24, 2011.
Filed under: Budget , Hatchback , Toyota 2012 Toyota Yaris – Click above for high-res image gallery The subcompact B-segment is where it’s at these days. This once-overlooked segment of vehicles has been booming lately, what with recent additions like the Ford Fiesta and Mazda2 , not to mention soon-to-be-released models like the Chevrolet Sonic , Nissan Versa , Hyundai Accent and Kia Rio . Toyota is a player in this segment, but the Yaris , isn’t exactly aging too well, but a brand new version is just around the corner. That is, if these photos from a Hungarian Toyota dealership’s Facebook page are anything to go on. This stylish new Yaris looks to be the end result of what renderings and spy shots have foretold, though it’s still unclear whether or not this is indeed the car that will be sold here in the United States – this could simply be the Euro-market Yaris. Either way, if this new hatchback is destined for consumption here in the States, we’ll likely hear about it within the coming months. Are you the new Toyota Yaris? originally appeared on Autoblog on Wed, 15 Jun 2011 15:57:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Government/Legal , Toyota It already seems as though Toyota’s unintended acceleration issues came to a head a lifetime ago, but the courts won’t be ready to hear the first case for a long while. Bloomberg reports that U.S. District Judge James V. Selna in California said on the court’s website that the first case has tentatively been set for the first quarter of 2013. The first case to come before the court will reportedly be the Van Alfen suit. Paul Van Alfen and a passenger were killed in a November 5, 2010 accident in which his 2008 Toyota Camry crashed into a wall after reportedly accelerating unexpectedly at an exit ramp in Wendover, Utah. The suit claims that the vehicle failed to stop even after Van Alfen slammed on the brakes. Van Alfen’s wife and son were injured in the accident, and the two are among the family members suing Toyota. The first case may not be until 2013, but courts will likely be buzzing with activity in the years ahead. Toyota recalled millions of vehicles in the United States for floor mats and sticking accelerator pedals in 2009 and 2010, and the National Highway Traffic Safety Administration records show that over 100 deaths could be attributable to the automaker’s unintended acceleration issues.