Toyota casts off in Ponam-31 motor yacht [w/video] [UPDATE]

Toyota casts off in Ponam-31 motor yacht [w/video] [UPDATE]

October 13, 2014 by · Leave a Comment 

Filed under: Etc. , Japan , Videos , Toyota UPDATE: A previous version of this post included an incorrectly converted price figure. The text below has been updated with the correct information. Some Japanese automakers focus purely on cars, while others dabble in all sorts of motorized transportation. Honda , for example, makes everything from motorbikes to jet aircraft. But while Toyota may be known principally for automobiles, it also makes a line of boats . And this is the latest. The new Toyota Ponam-31 motor yacht is built around an aluminum hull with a flybridge and cockpit rear deck layout, similar to the Carver 32 on which this writer spent his childhood summers. It measures 31 feet overall and is powered by a pair of 3.0-liter turbodiesel four-cylinder engines derived from the Land Cruiser Prado (known in these parts as the Lexus GX 460 ) but marinized for nautical application. Toyota has even equipped its new Sports Utility Cruiser with such features as Drive Assist and a Virtual Anchor System.

Toyota celebrates 30th anniversary of Land Cruiser 70 with Japan rerelease [w/videos]

Toyota celebrates 30th anniversary of Land Cruiser 70 with Japan rerelease [w/videos]

August 27, 2014 by · Leave a Comment 

Filed under: Classics , SUV , Truck , Japan , Videos , Toyota It’s a common refrain among auto enthusiasts to bemoan the current models being sold for being overly complex and expensive and to wish that automakers would just make vehicles like the old days. Sure, they might not have been as safe or efficient, but there was often a certain rugged simplicity that’s gone today. Well, Toyota is actually doing it and thinks there’s enough demand to put the Land Cruiser 70 back into production in Japan for its 30th anniversary. Sadly, it’s only for one year. The original Land Cruiser 70 served a long life in Japan from 1984 to 2004. Even today, the proven model remains in production in some regions abroad. People in its home country still love the vehicle though, and Toyota is brushing off the mothballs to give customers what they want. For the first time ever there, it’s also offering the double-cab pickup version in addition to the traditional enclosed body. The company thinks that it can move about 200 of these classic trucks this year, which isn’t too shabby for a vehicle that’s three decades old. Looking at the pictures above, these look like the same old Land Cruisers, but Toyota is updating them slightly to meet modern safety rules.

New version of Toyota FT-1 Concept gets racy for Gran Turismo 6

New version of Toyota FT-1 Concept gets racy for Gran Turismo 6

August 8, 2014 by · Leave a Comment 

Filed under: Concept Cars , Videos , Toyota , Toys/Games Gran Turismo 6 has been the preferred marketing springboard for quite a few brands and concept cars since its debut last winter. Specifically the GT Vision concept idea – allowing manufacturers a built-in place to offer up new, original, drivable content – has enticed the likes of Mercedes , Nissan , Volkswagen , Toyota and more to dream big on the digital stage before pulling the sheets back on real concept cars. In fact, Toyota teamed its live reveal of the FT-1 Concept at the Detroit Auto Show with an in-game launch of the car, just this past January. Looking for a second bite at the GT6 apple, Toyota has just released a teaser video for a new, FT-1 Vision GT version of the same concept. The company isn’t giving us much to go on save for the 30-second video, saying only that the concept was penned by Toyota’s Calty Design Research team in California, and that it will “soon be available for download.” By the looks of it, the new FT-1 seems to be more of a racecar than the original, without obvious changes to the basic form. No word on whether or not there’s a physical concept car in the offing at a yet-to-be-named auto show. Stay tuned. Continue reading New version of Toyota FT-1 Concept gets racy for Gran Turismo 6 New version of Toyota FT-1 Concept gets racy for Gran Turismo 6 originally appeared on Autoblog on Thu, 07 Aug 2014 16:58:00 EST. Please see our terms for use of feeds . Permalink

Toyota Sienna Swagger Wagon rides again with Busta Rhymes

Toyota Sienna Swagger Wagon rides again with Busta Rhymes

August 5, 2014 by · Leave a Comment 

Filed under: Minivan/Van , Marketing/Advertising , Videos , Toyota Let’s face it: there are few things less “gangsta” than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota , which has embraced the uncool image of the minivan with the Swagger Wagon campaign. We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna’s been updated for 2015 , the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself… better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you’ve got to admit that it’s well done, even if it doesn’t have the charm and freshness of the original . Continue reading Toyota Sienna Swagger Wagon rides again with Busta Rhymes Toyota Sienna Swagger Wagon rides again with Busta Rhymes originally appeared on Autoblog on Mon, 04 Aug 2014 19:06:00 EST. Please see our terms for use of feeds . Permalink

Toyota’s Psy-style Waku-Doki ad inherits Japan’s bizarre ad crown

Toyota’s Psy-style Waku-Doki ad inherits Japan’s bizarre ad crown

July 30, 2014 by · Leave a Comment 

Filed under: Etc. , Japan , Marketing/Advertising , Videos , Toyota A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening. Let’s face it: My people are weird. I’m half-Japanese and take suitable pride in my Asian roots, but even I can’t figure out what’s been slipped into the water coolers of the country’s ad agencies much of the time – or the nation at large, for that matter. From Japan’s ubiquitous obsession with all things adorable ( kawaii ) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it’s clear there’s a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap , snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan’s most bizarre car-related ads and see if you can’t find the thread that runs between them.

Toyota Prius sets a different kind of Nürburgring lap record [w/video]

Toyota Prius sets a different kind of Nürburgring lap record [w/video]

July 16, 2014 by · Leave a Comment 

Filed under: Hybrid , Toyota Scroll down the leaderboards of N

Toyota Aygo stars in ‘invisible driver’ prank

Toyota Aygo stars in ‘invisible driver’ prank

June 15, 2014 by · Leave a Comment 

Filed under: Budget , Marketing/Advertising , Videos , Hatchback , Toyota , Humor We love a good automotive-themed prank. R

Cosworth announces Power Packages for Subaru BRZ, Scion FR-S with up to 380 hp [w/video] [UPDATE]

Cosworth announces Power Packages for Subaru BRZ, Scion FR-S with up to 380 hp [w/video] [UPDATE]

June 2, 2014 by · Leave a Comment 

Filed under: Aftermarket , Coupe , Performance , Videos , Scion , Subaru , Toyota Cosworth stands on the list of the most famous engine tuners in the world with its DFV engine engine dominating Formula One for a time in the ’70s. So when it teases plans to take on the FA20 engine from Subaru and Toyota found in the BRZ , Scion FR-S and Toyota GT86 abroad, our interest is indeed piqued. Cosworth is promising to take the 2.0-liter, four-cylinder boxer engine from its current 200 horsepower all the way to 325 hp and even 380 hp in a future track version through a series of staged Power Packages. At the moment, only the first stage is available that takes the mill to a potent 230 hp. Cosworth says that its new strategy is to offer its upgrades in kits rather than individually so that it can be sure that everything works and fits when owners receive it. The Stage 1 Power Package emphasizes helping the FA20 breathe better and includes a nearly complete replacement for the stock exhaust system. There is a sports exhaust with four-inch, diagonally cut, polished tips and Y-shaped muffler, an overpipe front pipe with a spherical resonator and a new manifold header that is 22 percent lighter the standard unit. In addition to that, the kit comes with a software reflash, low temperature thermostat, Cosworth badge and plaque. The Stage 1 kit is available now for $2,799, but it only includes a cat-back exhaust. Stage 1.2 includes the overpipe and Stage 1.3 incorporates the ceramic-coated manifold.

Cosworth announces Power Packages for Subaru BRZ, Scion FR-S with up to 380 hp [w/video]

Cosworth announces Power Packages for Subaru BRZ, Scion FR-S with up to 380 hp [w/video]

May 31, 2014 by · Leave a Comment 

Filed under: Aftermarket , Coupe , Performance , Videos , Scion , Subaru , Toyota Cosworth stands on the list of the most famous engine tuners in the world with its DFV engine engine dominating Formula One for a time in the ’70s. So when it teases plans to take on the FA20 engine from Subaru and Toyota found in the BRZ , Scion FR-S and Toyota GT86 abroad, our interest is indeed piqued. Cosworth is promising to take the 2.0-liter, four-cylinder boxer engine from its current 200 horsepower all the way to 325 hp and even 380 hp in a future track version through a series of staged Power Packages. At the moment, only the first stage is available that takes the mill to a potent 230 hp. Cosworth says that its new strategy is to offer its upgrades in kits rather than individually so that it can be sure that everything works and fits when owners receive it. The Stage 1 Power Package emphasizes helping the FA20 breathe better and includes a nearly complete replacement for the stock exhaust system. There is a sports exhaust with four-inch, diagonally cut, polished tips and Y-shaped muffler, an overpipe front pipe with a spherical resonator and a new manifold header that is 22 percent lighter the standard unit. In addition to that, the kit comes with a software reflash, low temperature thermostat, Cosworth badge and plaque. The stage one kit is available now, and stages two and three go on sale later this summer, according to its website . Autoblog contacted Cosworth for pricing information for the kits.

Jay Leno gets behind the curtain on the design of the Toyota FT-1 concept

Jay Leno gets behind the curtain on the design of the Toyota FT-1 concept

April 8, 2014 by · Leave a Comment 

Filed under: Concept Cars , Coupe , Performance , Videos , Toyota , Celebrities Hinting at the future of Toyota performance vehicles, the FT-1 concept was one of the stars of the Detroit Auto Show this year. It even nabbed fourth place in our Editors’ Choice list . While he’s a few months behind the car’s official reveal, Jay Leno managed to get the only existing concept of the sports coupe wheeled into his garage to take a closer look, and he’s pretty impressed. Leno speaks with Alex Shen and William Chergosky, the exterior and interior chief designers of the FT-1 respectively, to get a better idea of the inspirations behind the concept. Jay heaps high praise on it for mixing Italian and Japanese design and says he likes the look even more than the Lexus LFA . The coupe isn’t a product of either country, though. It was penned at Toyota’s CALTY Design Research center in Newport Beach, CA. The designers go into the entire history of the FT-1, and Shen even admits that Toyota design lacks an emotional factor at the moment. It’s a fascinating interview behind some of the little touches you might miss at first glance. Unfortunately, the model doesn’t have the green light for production yet and may never get made.

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