Filed under: Etc. , Japan , Marketing/Advertising , Videos , Toyota A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening. Let’s face it: My people are weird. I’m half-Japanese and take suitable pride in my Asian roots, but even I can’t figure out what’s been slipped into the water coolers of the country’s ad agencies much of the time – or the nation at large, for that matter. From Japan’s ubiquitous obsession with all things adorable ( kawaii ) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it’s clear there’s a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap , snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan’s most bizarre car-related ads and see if you can’t find the thread that runs between them.
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Filed under: Budget , Marketing/Advertising , Videos , Hatchback , Toyota , Humor We love a good automotive-themed prank. R
Filed under: Aftermarket , Coupe , Performance , Videos , Scion , Subaru , Toyota Cosworth stands on the list of the most famous engine tuners in the world with its DFV engine engine dominating Formula One for a time in the ’70s. So when it teases plans to take on the FA20 engine from Subaru and Toyota found in the BRZ , Scion FR-S and Toyota GT86 abroad, our interest is indeed piqued. Cosworth is promising to take the 2.0-liter, four-cylinder boxer engine from its current 200 horsepower all the way to 325 hp and even 380 hp in a future track version through a series of staged Power Packages. At the moment, only the first stage is available that takes the mill to a potent 230 hp. Cosworth says that its new strategy is to offer its upgrades in kits rather than individually so that it can be sure that everything works and fits when owners receive it. The Stage 1 Power Package emphasizes helping the FA20 breathe better and includes a nearly complete replacement for the stock exhaust system. There is a sports exhaust with four-inch, diagonally cut, polished tips and Y-shaped muffler, an overpipe front pipe with a spherical resonator and a new manifold header that is 22 percent lighter the standard unit. In addition to that, the kit comes with a software reflash, low temperature thermostat, Cosworth badge and plaque. The Stage 1 kit is available now for $2,799, but it only includes a cat-back exhaust. Stage 1.2 includes the overpipe and Stage 1.3 incorporates the ceramic-coated manifold.
Filed under: Aftermarket , Coupe , Performance , Videos , Scion , Subaru , Toyota Cosworth stands on the list of the most famous engine tuners in the world with its DFV engine engine dominating Formula One for a time in the ’70s. So when it teases plans to take on the FA20 engine from Subaru and Toyota found in the BRZ , Scion FR-S and Toyota GT86 abroad, our interest is indeed piqued. Cosworth is promising to take the 2.0-liter, four-cylinder boxer engine from its current 200 horsepower all the way to 325 hp and even 380 hp in a future track version through a series of staged Power Packages. At the moment, only the first stage is available that takes the mill to a potent 230 hp. Cosworth says that its new strategy is to offer its upgrades in kits rather than individually so that it can be sure that everything works and fits when owners receive it. The Stage 1 Power Package emphasizes helping the FA20 breathe better and includes a nearly complete replacement for the stock exhaust system. There is a sports exhaust with four-inch, diagonally cut, polished tips and Y-shaped muffler, an overpipe front pipe with a spherical resonator and a new manifold header that is 22 percent lighter the standard unit. In addition to that, the kit comes with a software reflash, low temperature thermostat, Cosworth badge and plaque. The stage one kit is available now, and stages two and three go on sale later this summer, according to its website . Autoblog contacted Cosworth for pricing information for the kits.
Filed under: Concept Cars , Coupe , Performance , Videos , Toyota , Celebrities Hinting at the future of Toyota performance vehicles, the FT-1 concept was one of the stars of the Detroit Auto Show this year. It even nabbed fourth place in our Editors’ Choice list . While he’s a few months behind the car’s official reveal, Jay Leno managed to get the only existing concept of the sports coupe wheeled into his garage to take a closer look, and he’s pretty impressed. Leno speaks with Alex Shen and William Chergosky, the exterior and interior chief designers of the FT-1 respectively, to get a better idea of the inspirations behind the concept. Jay heaps high praise on it for mixing Italian and Japanese design and says he likes the look even more than the Lexus LFA . The coupe isn’t a product of either country, though. It was penned at Toyota’s CALTY Design Research center in Newport Beach, CA. The designers go into the entire history of the FT-1, and Shen even admits that Toyota design lacks an emotional factor at the moment. It’s a fascinating interview behind some of the little touches you might miss at first glance. Unfortunately, the model doesn’t have the green light for production yet and may never get made.
Filed under: Coupe , Performance , Japan , Technology , Videos , Toyota , Toys/Games Part of the fun in taking your sports car to the racetrack is going over your telemetry and seeing how you did from one corner to the next. We’ve seen a variety of these onboard systems at work – with the Performance Data Recorder on the Corvette Stingray emerging as one of the latest and most advanced – but Toyota is taking things a step further with its new Sport Drive Logger. The system is being rolled out (at least initially) on the Japanese Domestic Market Toyota 86 , a coupe European customers might more readily recognize as the GT86 and what we would call the Scion FR-S (itself a kissing cousin to the Subaru BRZ ). Despite its name, the Sports Drive Logger doesn’t have anything to do with competitive lumberjacking, instead, it’s an integrated telemetry system that, as promised , syncs up with Gran Turismo 6 on the PS3 . Developed in partnership with Sony , the system logs all manner of data – including satellite positioning, pedal depression, steering angle, gear selection, engine revs and vehicle speed – onto a USB stick for transfer to your PlayStation. Once loaded into the video game system, the data recreates a virtual representation of your track run and displays it – along with all the raw data – as if you had lapped the circuit in the game. Drivers will even be able to compare their laps against their friends’ through the system, which initially offers support for Fuji, Tsubuka and Suzuka, “with additional circuits planned for the future.” We’re still waiting for confirmation on if and when the system will be available in the US (with support for some of our favorite Stateside circuits), but in the meantime, you can scope out the details in the press release along with the video footage below for a closer look. Continue reading Toyota 86 gets PlayStation-based telemetry system in Japan [w/video] Toyota 86 gets PlayStation-based telemetry system in Japan [w/video] originally appeared on Autoblog on Wed, 02 Apr 2014 14:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Coupe , Hybrid , Videos , Toyota , Racing There’s a new season of motor racing upon us, and while that doesn’t always mean a new crop of cars in every series, in the case of the 2014 FIA World Endurance Championship , that’s exactly what it means. Porsche recently revealed its new 919 Hybrid and Audi its revised R18 E-Tron Quattro . Now it’s Toyota’s turn. Revealed today at the Paul Ricard test track in the South of France, the new TS040 Hybrid is based on the TS030 Hybrid it replaces, redesigned to meet the latest regulations established by the FIA and ACO for the World Endurance Championship and its flagship race, the 24 Hours of Le Mans . In accordance with said regulations, the TS040 is two inches narrower than the TS030 and also incorporates a new hybrid powertrain. The previous 3.4-liter V8 has been replaced by a 3.7-liter V8 developing 513 horsepower, and the new engine is coupled to an Aisin AW electric motor at the front, a Denso electric motor at the rear and a Nisshinbo super-capacitor that combine to kick out an extra 473 hp, giving the system a combined output of nearly 1,000 horsepower while consuming 25 percent less fuel than last year’s car. It also gives the TS040 all-wheel drive to help channel all that power to the road. Toyota will field two TS040s in the WEC this season, with Alex Wurz, St
Filed under: Motorsports , Coupe , Performance , Videos , Toyota Blindfold slalom racing sounds like a really dumb, albeit entertaining, idea. The concept is quite simple: blindfold a driver, find a co-driver to bark orders and see who can negotiate a set course the quickest. Of course, any time you have someone behind the wheel who has no idea where the car is going, there’s the potential for crashes, and this short video delivers. This video demonstrates how blindfolded slalom is supposed to go, as well as what it looks like when things go wrong. You even get a glimpse at the aftermath. It seems like it would be a lot more fun with beater cars you didn’t care about, not what looks like a pretty clean third-generation Toyota Supra . By running this event on a drag strip with retaining walls, these guys are putting themselves and some nice cars in harm’s way. That said, the video below would also appear to be a good reminder of one of life’s key tenets: Always pick a good co-driver. Fair Warning: the video contains some mildly explicit language. Scroll down to check it out, and let us know in Comments if you’d be willing to try blindfold slalom racing.
Filed under: Motorsports , Performance , Videos , Lexus , Toyota , Racing We all know that street racing is dangerous, and that motorsports are best left on the track or drag strip. However, that doesn’t mean that there still isn’t some outlaw allure among enthusiasts of racing on public roads. In this video, Vice Japan profiles Eikichi Nagayoshi of Japan’s island of Okinawa. He is a used car dealer by day and an illegal racer by night. Nagayoshi has a deep love for his highly customized Toyota Aristo (better known to us as a first-generation Lexus GS ) that he claims produces over 1,000 horsepower and has hit 205 miles per hour. He races his car both on drag strips and in drifting competitions, but says that he often has to ship the car to mainland Japan to compete. In the absence of those opportunities, he sometimes gathers friends and takes the racing to the public roads. While we’re not down with street racing, this Vice video is an intriguing personality piece, as well as a look into Japan’s fabled underground racing scene. Scroll down to check out the video, but make sure you have the “CC” button clicked, because several portions are subtitled. Continue reading Vice chronicles Okinawa’s illegal street racing scene Vice chronicles Okinawa’s illegal street racing scene originally appeared on Autoblog on Mon, 10 Mar 2014 12:45:00 EST.