Filed under: Motorsports , Videos , Toyota , Racing Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans , and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race , the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans. There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it’s gonna be good. You’ll find the relevant words and the images just below . Continue reading Toyota releases its Le Mans recap, ‘The Ultimate Endurance Race’ Toyota releases its Le Mans recap, ‘The Ultimate Endurance Race’ originally appeared on Autoblog on Wed, 28 Aug 2013 12:33:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Truck , Marketing/Advertising , Videos , Toyota , Humor It takes a lot to get a product noticed in today’s fast-paced world, but one avenue that’s always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called “Tacoma Wins,” in which the midsize pickup’s features and specifications best a number of seemingly worthy competitors. Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota’s newest spots. Continue reading Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper originally appeared on Autoblog on Mon, 26 Aug 2013 19:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Marketing/Advertising , Videos , Toyota This whole thing started with the premise that Toyota’s target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa , and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to. Toyota’s agency partner, Hello Computer , set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker’s website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle. That seems like a lot of effort for something that’s available on the smartphones of these hyper-active people who aren’t in front of computers, but hooray for creatively conquering a problem that didn’t exist. Hey, let’s not be complete wet blankets – maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below . Continue reading Toyota builds world’s first ‘outdoor website’ for RAV4 promo Toyota builds world’s first ‘outdoor website’ for RAV4 promo originally appeared on Autoblog on Thu, 08 Aug 2013 15:01:00 EST. Please see our terms for use of feeds .
Filed under: Hybrid , Videos , Toyota Toyota Prius owners aren’t bad folks. With a few exceptions , they’re just normal people who appreciate the comfortable, high-mileage hybrid. Someone in Arlington, Virginia doesn’t see it that way, though, as 14 examples (and one Smart ) had at least one tire slashed last Sunday night. The serial tire-slasher didn’t swipe any items from the vehicles, but he or she has left owners with substantial bills and sour dispositions. According to a report from ABC affiliate WJLA , some citizens are considering the matter a hate crime. Despite the targeting of Toyota hybrids and the acquisition of one fingerprint, police have been unable to make any arrests, as the slasher has targeted vehicles across the county. Take a look at the local news report from WJLA below . Continue reading Toyota Prius owners targeted by tire-slashing VA vandal Toyota Prius owners targeted by tire-slashing VA vandal originally appeared on Autoblog on Wed, 24 Jul 2013 12:30:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Safety , Videos , Crossover , Toyota When the Insurance Institute for Highway Safety tested a batch of SUVs in its small overlap frontal crash test earlier this year, it held off on putting the Toyota RAV4 in the blender because the new, 2013 model was due to arrive shortly after the test. The new crossover might be better than it was before, but it could still only manage a rating of “Poor” in the test that has been a bugbear for a number of manufacturers. Among other issues, the IIHS noted that the steering column moved seven inches to the right causing the crash test dummy to practically miss the airbag, the dummy’s left foot was trapped in deformed sheetmetal and the dummy’s head hit the instrument panel. The 2013 RAV4 earned the Top Safety Pick rating by scoring well in the Institute’s four other tests. A good score in this particular test would have earned it the Top Safety Pick+ rating that is so far only claimed by the 2014 Subaru Forester and 2013 Mitsubishi Outlander Sport in the SUV category. There’s a press release below with more details and a video of the test. Continue reading 2013 Toyota RAV4 earns ‘poor’ rating in IIHS small overlap crash test [w/video] 2013 Toyota RAV4 earns ‘poor’ rating in IIHS small overlap crash test [w/video] originally appeared on Autoblog on Thu, 11 Jul 2013 13:32:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Classics , Coupe , Videos , Toyota Brian Karasawa’s gen-one Toyota Celica is, in a word, badass. As a long-standing fan of the marque, the doting owner has tried to both restore and improve his Celica keeping period-correct modifications in mind. The 20R/22R mashup engine is outputting roughly 185 horsepower and graced with a lot of JDM-specific parts and modifications. Clearly, the exhaust has been upgraded from stock, as clips of the orange Toyota in motion are accompanied by one hell of a nice sound. Tastes clearly vary, and there’s not as much love for the first-wave of Japanese metal as there is for similar era American-iron, but we’re pleased to see these cars finally getting more time in the spotlight. Scroll down below to see why we’re stoked, and consider cruising your local Craigslist for late 1970s and early 1980s Japanese coolness (before we get there first). Continue reading This first-gen Toyota Celica is one mean mother This first-gen Toyota Celica is one mean mother originally appeared on Autoblog on Tue, 09 Jul 2013 12:45:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Aftermarket , Classics , Coupe , Performance , Videos , Toyota Our friends at XCAR have taken the time to train their lenses on the iconic Toyota Supra . With Toyota finally back into the performance car game, it seems only logical to remember one of the brand’s most legendary sports cars. While we’re all busy ladling praise onto the Scion FR-S and Subaru BRZ twins, it’s important to remember that Toyota used to produce all manner of fun-to-drive machinery. The Supra once sat at the top of that list, its most recent iteration giving buyers the option of a ludicrous forced-induction inline six, gorgeous styling and plenty of presence. Of course, the legend didn’t stop once the Supra fell off American order sheets in 1998. Always an aftermarket darling, the Supra has gone on to become a tuner favorite in nearly every corner of grassroots motorsport. From drag racing to road racing and everywhere in between, the Supra is remains a force to be reckoned with nearly 15 years after it last prowled the US auto market. You can catch the tribute from XCAR below . Continue reading Toyota Supra ready for its retrospective video closeup Toyota Supra ready for its retrospective video closeup originally appeared on Autoblog on Mon, 20 May 2013 15:00:00 EST. Please see our terms for use of feeds .
Filed under: SUV , Videos , Toyota , Design/Style Toyota has just pulled the sheet off its updated 2014 4Runner at the 2013 Stagecoach Music Festival near Palm Springs, California. Toyota is the title sponsor at the festival, and claims that this is the first-ever global reveal of a new automobile at a major music festival. We’re also guessing this is the first time that the 4Runner has seen duty inside what looks like a vintage circus act’s cage . We can see from the photos that the body-on-frame SUV has received a freshened look with new smoked light fixtures front and rear, along with a boldly reworked front fascia and grille. The profile view seems largely unchanged, though there are new wheel patterns on offer. The 4Runner will continue to be offered in three trims, including SR5, more luxurious Limited, and off-road-ready Trail specification. Both 4×2 and both part- and full-time 4×4 models will continue to be available, all will be powered by the same 4.0-liter 270-horsepower V6 and five-speed automatic as last year. Other changes for the 2014 model year include a retouched interior featuring new Optitron gauges, a multi-information display, and changes in trim. On the entertainment front, there are new head units with Toyota’s Entune infotainment technology and an in-glass antenna replacing the previous mast unit. The optional navigation unit features a seven-inch screen.