Would this commercial make you want to buy a Scion?

Would this commercial make you want to buy a Scion?

September 16, 2012 by · Leave a Comment 

Filed under: Coupe , Marketing/Advertising , Videos , Scion , Toyota Toyota , now all about getting its groove back, changed its ad slogan to “Let’s Go Places.” Scion , meanwhile, advertises the FR-S (Toyota 86) around the world with drift-happy regional launch videos and, in the UK, scenes of dystopian breakout . But in this corner of the world, before Scion went mature, we remember when it had hip, DJ-driven spots with editing as edgy as the image it was trying to promote. Which brings us to this 30-second spec ad, created by YouTube users Marcus Stokes and Marko Mandaric. Heavy on the bass and VFX, it pitches the FR-S in Scion’s original style. And even though the FR-S is the easy offering to slot in, we suspect the vibe might do favors for the tC and, pushing things, even the iQ simply because it’s so left-field. So while we try and figure out whether the FR-S means Scion’s got its goove back, you can check out the video below . Continue reading Would this commercial make you want to buy a Scion? Would this commercial make you want to buy a Scion? originally appeared on Autoblog on Sat, 15 Sep 2012 10:01:00 EST. Please see our terms for use of feeds .

Toyota Auris goes further off the rails with "Spanking Orchestra"

Toyota Auris goes further off the rails with "Spanking Orchestra"

August 31, 2012 by · Leave a Comment 

Filed under: Etc. , Japan , Marketing/Advertising , Videos , Hatchback , Toyota How do you follow up androgyny ? With a Spanking Orchestra, obviously. Proving that the 2013 Toyota Auris has depths we haven’t begun to comprehend, Toyota’s Japanese ad agency has followed up the head-turning spot with Stav Strashko by kitting an Auris out with “spanking machines” and putting it on display at the Daikanyama Art Street festival. The machines are computer-controlled hands that tap (or spank, if you prefer) the car to the programmed beat. As if that weren’t enough, two pairs of free-standing hands, with arms, clap time at either end of the car. If there’s a meaning to it, we’re not aware of it, but it’s fascinating to watch. It isn’t often – actually, never – that we get to say, “Ladies and gentlemen, we present The Spankers.” You’ll find them below , and the action begins in the first video at the 2:40 mark. Continue reading Toyota Auris goes further off the rails with “Spanking Orchestra” Toyota Auris goes further off the rails with “Spanking Orchestra” originally appeared on Autoblog on Fri, 31 Aug 2012 14:59:00 EST. Please see our terms for use of feeds .

Toyota Philippines lets loose in GT 86 promo vid

Toyota Philippines lets loose in GT 86 promo vid

August 28, 2012 by · Leave a Comment 

Filed under: Coupe , Performance , Videos , Toyota The Toyota GT 86 has been one of the brand’s video stars this year, gobbling up millions of frames as it makes friends in each new land. The story is no different in the Philippines, where a troupe of GT 86 coupes starred in a precision driving and drifting display at an airfield. Put together by Toyota Philippines, the video was helmed by Sid Maderazo, the same gent who brought us the supercar extravaganza at Subic Bay called The Mile . His latest work can be found by scrolling down . Continue reading Toyota Philippines lets loose in GT 86 promo vid Toyota Philippines lets loose in GT 86 promo vid originally appeared on Autoblog on Mon, 27 Aug 2012 14:58:00 EST. Please see our terms for use of feeds . Permalink

Toyota shocks ad world with topless androgynous model

Toyota shocks ad world with topless androgynous model

August 24, 2012 by · Leave a Comment 

Filed under: Japan , Marketing/Advertising , Videos , Hatchback , Toyota This one will take some puzzling. Toyota has released an ad for the company’s brand-new 2013 Auris hatchback, complete with a topless model. It’s not what you think, however. The agency behind the spot contracted Stav Strashko, a 19-year-old male model born in the Ukraine and raised in Israel for the role. Strashko has a distinctly androgynous appearance and has modeled women’s clothing in the past. He says he gets mistaken for a female fairly often, but believes “the mind sees what it wants.” This may very well be the point of the Auris ad. After Strashko struts for the camera, the text on the screen reads, “Not trendy, not casual, not for everyone.” If shock value was the intent, it seems to be working – the new five-door’s ad has soaked up more than 650,000 views on YouTube since Sunday. Something tells us we should brand this one with a potentially Not Safe For Work tag. Check out the clip below. Continue reading Toyota shocks ad world with topless androgynous model Toyota shocks ad world with topless androgynous model originally appeared on Autoblog on Thu, 23 Aug 2012 16:58:00 EST.

Scion explains the FR-S coupe’s limited-slip differential

Scion explains the FR-S coupe’s limited-slip differential

June 22, 2012 by · Leave a Comment 

Filed under: Coupe , Performance , Technology , Videos , Scion , Subaru , Toyota There’s no shame in not knowing what a limited slip differential is. After all, every budding car guy has a first time trying to parse Brian Beckman’s The Physics of Racing . (And many of us still don’t understand the entirety of it after multiple perusals.) So if you’re trying to wrap your mind around just what this Torsen thing is, there’s no excuse for not watching this new video from Scion . While it’s basic, it does explain the rudimentary physics behind a limited slip in just two minutes. If nothing else, it should get you started in looking for some more comprehensive information . Scroll down to watch the video. Continue reading Scion explains the FR-S coupe’s limited-slip differential Scion explains the FR-S coupe’s limited-slip differential originally appeared on Autoblog on Thu, 21 Jun 2012 16:57:00 EST. Please see our terms for use of feeds . Permalink

Watch Toyota racer Anthony Davidson’s terrifying airborne crash at Le Mans

Watch Toyota racer Anthony Davidson’s terrifying airborne crash at Le Mans

June 17, 2012 by · Leave a Comment 

Filed under: Motorsports , Coupe , Safety , Videos , Toyota , Racing The LMP1 racer standing on its nose is the No. 8 Toyota TS030 driven by Anthony Davidson, having just recently begun his driving stint and only five hours into the 24 Hours of Le Mans, while the red car next to it is the No. 81 AF Corse Ferrari 458 Italia driven by Piergiuseppe Perrazini. Davidson took the inside line down the Mulsanne Straight, and based on the vantage point in the video, it looks like Davidson had got a decent chunk of the Toyota ahead of the Ferrari when Perrazini turned into him. The result were hard runs into the tire wall and the end of the race for both drivers. Davidson got out on his own but was sent to the hospital for observation until Monday morning, but thankfully Toyota has released a statement saying Davidson shows “no signs of any injuries.” However, reports indicate Davidson has fractured two vertebra, and he soon tweeted from the hospital “Well that was a big one! Lying in a French hospital with a broken back wasn’t what I had in mind at this stage in the race…” The safety car came out while the accident was cleared, but the Toyota team’s woes were compounded when the No. 7 TS030 driven by Kazuki Nakajima drove into the Nissan DeltaWing of Satoshi Motoyama on the restart. The contact sent the DeltaWing into the wall (and despite efforts to revive it, out of the race) and the No. 7 Toyota headed back to the pits for repairs and a steep drop down the order. As of this writing, Audi’s brace of R18 E-Tron Quattro racers appear to have the inside track on a victory.

Toyota uses IQ minicar to help improve Google Street View

Toyota uses IQ minicar to help improve Google Street View

June 1, 2012 by · Leave a Comment 

Filed under: Etc. , Technology , Videos , Hatchback , Toyota Google Street View vehicles have logged millions of miles in an effort to display video of every street imaginable, but unfortunately the G-Mobile is too big for a few European roads. But instead of leaving the thin and narrow out of Street View, Team Google has employed the diminutive Toyota iQ onto the smallest streets in Belgium to to go where Google Street View previously could not travel. Scroll down to watch the little iQ do its thing. Some of the roads only look big enough for a Schwinn, but the smallest Toyota does the trick just fine. Continue reading Toyota uses IQ minicar to help improve Google Street View Toyota uses IQ minicar to help improve Google Street View originally appeared on Autoblog on Thu, 31 May 2012 12:43:00 EST. Please see our terms for use of feeds . Permalink

Watch Toyota celebrate UAE launch of GT 86

Watch Toyota celebrate UAE launch of GT 86

May 31, 2012 by · Leave a Comment 

Filed under: Car Buying , Coupe , Performance , Etc. , Videos , Toyota , Middle East Toyota has officially launched the company’s GT 86 sportscar in the United Arab Emirates . The Japanese automaker rolled out the rear-drive hero with a fancy new video shot in the hills around Fujairah. With plenty of drifting , tire smoke and slow motion, the clip serves as a proper introduction to the lightweight coupe. Judging by the quick video, there are a few market-specific changes to the UAE Toyota GT 86, including the availability of one very massive rear wing. The piece has more than a passing resemblance to the exaggerated aero work found on the lusty Subaru WRX STI sedan. Will the Toyota GT 86 find favor in the UAE? We certainly think it’s got a shot. If there’s a more car-obsessed culture on this planet than the one found in the U.S., it lies in the well-funded Middle East. You can check out the launch video for yourself by scrolling below , or head over to the Toyota UAE Facebook page for a little more information.

Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry

Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry

May 28, 2012 by · Leave a Comment 

Filed under: Motorsports , Videos , Toyota , Racing When Toyota CEO Akio Toyoda wanted to give his company’s 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver’s seat for a spin around Daytona International Speedway. The redesigned Camry stocker is expected to be submitted for approval this summer, and you can watch Akio Toyoda put it through its paces in the video below . Continue reading Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry originally appeared on Autoblog on Mon, 28 May 2012 12:01:00 EST. Please see our terms for use of feeds . Permalink

Carbon monoxide nearly costs this track day racer his life

Carbon monoxide nearly costs this track day racer his life

May 21, 2012 by · Leave a Comment 

Filed under: Motorsports , Coupe , Performance , Europe , Safety , Videos , Toyota There are plenty of dangers to contend with at a track day . High speeds, inexperienced drivers, faulty equipment and foul weather can all play havoc on an otherwise friendly fender-to-fender weekend. We can now add carbon monoxide poisoning to the list of potential threats. One Finnish Toyota MR2 owner took his machine out for a quick sprint at Ahvenisto just outside of Hameenlinna. After a few minutes behind the wheel, the driver begins struggling to keep control of his car, eventually spinning into the infield. He maneuvers back on track and pulls off, and it isn’t long before he blacks out entirely. Later, he would have no recollection of anything after the car hit the grass. He stays unconscious for nearly 11 minutes before rescue workers resort to smashing his passenger window to gain access. By the time he receives medical attention, his blood was packed with 67 percent carbon monoxide. Any longer in the vehicle’s cabin and the day very well could have been his last.

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