Filed under: Car Buying , Coupe , Performance , Etc. , Videos , Toyota , Middle East Toyota has officially launched the company’s GT 86 sportscar in the United Arab Emirates . The Japanese automaker rolled out the rear-drive hero with a fancy new video shot in the hills around Fujairah. With plenty of drifting , tire smoke and slow motion, the clip serves as a proper introduction to the lightweight coupe. Judging by the quick video, there are a few market-specific changes to the UAE Toyota GT 86, including the availability of one very massive rear wing. The piece has more than a passing resemblance to the exaggerated aero work found on the lusty Subaru WRX STI sedan. Will the Toyota GT 86 find favor in the UAE? We certainly think it’s got a shot. If there’s a more car-obsessed culture on this planet than the one found in the U.S., it lies in the well-funded Middle East. You can check out the launch video for yourself by scrolling below , or head over to the Toyota UAE Facebook page for a little more information.
Filed under: Motorsports , Videos , Toyota , Racing When Toyota CEO Akio Toyoda wanted to give his company’s 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver’s seat for a spin around Daytona International Speedway. The redesigned Camry stocker is expected to be submitted for approval this summer, and you can watch Akio Toyoda put it through its paces in the video below . Continue reading Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry originally appeared on Autoblog on Mon, 28 May 2012 12:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Coupe , Performance , Europe , Safety , Videos , Toyota There are plenty of dangers to contend with at a track day . High speeds, inexperienced drivers, faulty equipment and foul weather can all play havoc on an otherwise friendly fender-to-fender weekend. We can now add carbon monoxide poisoning to the list of potential threats. One Finnish Toyota MR2 owner took his machine out for a quick sprint at Ahvenisto just outside of Hameenlinna. After a few minutes behind the wheel, the driver begins struggling to keep control of his car, eventually spinning into the infield. He maneuvers back on track and pulls off, and it isn’t long before he blacks out entirely. Later, he would have no recollection of anything after the car hit the grass. He stays unconscious for nearly 11 minutes before rescue workers resort to smashing his passenger window to gain access. By the time he receives medical attention, his blood was packed with 67 percent carbon monoxide. Any longer in the vehicle’s cabin and the day very well could have been his last.
Filed under: Aftermarket , Coupe , Performance , Japan , Videos , Toyota One of the inevitable pleasures of owning a vehicle like the Subaru BRZ or Toyota GT 86 (better known as the Scion FR-S on this side of the globe), is the level of go-faster, look-faster and sound-faster parts served up by any number of willing companies. Whether its from a factory-backed performance group or another reputable company, bolting on a slew of goodies is one of the easiest ways to personalize your ride. Toyota Racing Development has evidently wasted no time in coming up with a few special components for the GT 86, including a free-flowing exhaust, fully adjustable suspension and a monoblock caliper kit. TRD recently slathered those parts onto a GT 86 in Japan and let a few lucky souls behind the wheel. Fortunately for us, Carnifty was on hand with a camera to capture the vehicle in action. While the shaky-hand cam business indoors does little to convey how the coupe handles, the video does give us a good idea of what the 2.0-liter four-cylinder will sound like with an easy-breathing exhaust. Hit the jump to watch the video for yourself. Continue reading This is what the Toyota GT 86 sounds like with a TRD exhaust This is what the Toyota GT 86 sounds like with a TRD exhaust originally appeared on Autoblog on Tue, 27 Mar 2012 14:58:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Car Buying , Etc. , Europe , Marketing/Advertising , Videos , Crossover , Toyota Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in city locales as well. The campaign seems pretty brilliant to us, though we have to wonder how many RAV4 buyers will be willing to cover hill and dale in pursuit of a few extra hundred euros off of their bottom line. So far, it appears the app and the discounts are only good in Belgium, though it wouldn’t surprise us if Toyota used a similar marketing ploy in other markets. Hit the jump to check out an ad for the app after the jump, complete with a mustachioed woodsman. Continue reading Toyota Belgium offering adventurous location-based RAV4 discounts Toyota Belgium offering adventurous location-based RAV4 discounts originally appeared on Autoblog on Tue, 21 Feb 2012 16:55:00 EST. Please see our terms for use of feeds .
Filed under: Sedan , Marketing/Advertising , Videos , Toyota You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We’re finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry , and we think it’s amusing enough to be worthy of The Big Game. This is a continuation of the reinvention theme introduced in the first 2012 Camry ad last year, and this commercial adds some comedy, a welcome change from Toyota’s typically sober marketing campaigns. Toyota will also air a second 30-second spot during the NFL’s championship game. Check it out in long form (along with the official press release) after the jump . Continue reading Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial originally appeared on Autoblog on Mon, 30 Jan 2012 03:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Coupe , Performance , Etc. , Videos , Toyota , Humor Reaction vids certainly aren’t in short supply. Whether it’s a mom screaming her head off during a hot lap of Laguna Seca , a little boy freaking out over the silent rush of acceleration in a Tesla Roadster , or a wife screaming expletives at her husband in Italian during a Sunday spin in a Honda Civic Type-R , these candid-camera-style videos are usually good for a few laughs. More recently, the meme has been slathered with sex appeal to attract even more eyeballs. There’s this well-known example , plus someone on YouTube who just has pretty girls ride shotgun as he takes them for a ride. We like it best when the passenger’s reaction is honest and unscripted, though. Like this example, in which a son takes his father for a ride in his pride and joy: a 530-horsepower Toyota MR2. Shot back in 2010, it’s not new, but we’d never seen it before and still get a kick out of the father’s response. Take a trip with Dad after the jump to see for yourself. Continue reading Dad disapproves of son’s 530-horsepower MR2 Dad disapproves of son’s 530-horsepower MR2 originally appeared on Autoblog on Sun, 29 Jan 2012 09:01:00 EST.
Filed under: Motorsports , Coupe , Performance , Etc. , Japan , Videos , Toyota Well, that didn’t take long. The First Toyota FT-86 (a.k.a. Scion FR-S ) has made its way to the dyno courtesy of the good people at HKS . How’d it do? The vehicle managed to spin the rollers at 170 rear-wheel horsepower, which dovetails with the 200 crank horsepower announced by Toyota and Subaru after calculating a 15-percent driveline loss. Of course, whenever HKS gets involved, you can feel safe betting your lunch money that forced induction won’t be far behind. True to form, HKS showed off its handiwork on a drift car version of the new sports coupe from Toyota. The FT-86 looks more than happy to dance through a few chicanes sideways, and we can’t wait to see the vehicle go fender-to-fender with the best of them. Click past the jump to check out the dyno video for yourself.
Filed under: Aftermarket , Budget , Performance , Etc. , Japan , Videos , Hatchback , Scion , Toyota , Tokyo Auto Salon Here’s a surprise: Toyota has announced the company will produce the iQ Supercharger first unveiled at the 2011 Tokyo Auto Salon in limited quantities. The automaker has confirmed the development at the 2012 Tokyo Auto Salon . The vehicles will be built by partner Gazoo Racing and will feature a brawnier version of the same 1.3-liter four-cylinder engine found in the standard iQ . With a little forced induction on its side courtesy of a supercharger, the engine should be good for 130 horsepower and 133 pound-feet of torque. That’s an increase of 36 ponies and 44 lb-ft over the stock configuration. Like the concept, the production model will wear a not-so-subtle widebody kit, stiffer suspension and more aggressive brakes than its standard siblings. A six-speed manual transmission will be the only gearbox option. Indoors, buyers can expect to find custom seats and gauges that read all the way up to 124 mph. Toyota and Gazoo Racing only plan to produce 100 of the muscle-bound iQ Supercharger models, and there’s no indication its Scion cousin sold in the States will receive a similar treatment.
Filed under: Coupe , Videos , Scion , Toyota The Scion FR-S may not be big on power, but Toyota and Subaru engineers have delivered a lightweight, rear-drive coupe at what should be a palatable price point. That sounds like a recipe for track day fun if you ask us, or you can watch the post-jump video for visual evidence. One drifter as he has his way with the FR-S on a track, and his camera was capturing the frames for proof. The unnamed cockpit commander seemed easily able to nose in and kick out the rump, often without the use of the parking brake. A light rain may have helped the drifts along a bit, but we’re encouraged by what we see. Hit the jump for some entertaining sideways shenanigans. UPDATE: The wheelman in question is Formula Drift racer Ken Gushi, wheeling around Sodegaura Forest Raceway just outside Tokyo. Continue reading Will it drift? Yes, the 2013 Scion FR-S will drift [UPDATE] Will it drift? Yes, the 2013 Scion FR-S will drift [UPDATE] originally appeared on Autoblog on Mon, 12 Dec 2011 11:00:00 EST.