Vice chronicles Okinawa’s illegal street racing scene

Vice chronicles Okinawa’s illegal street racing scene

March 11, 2014 by · Leave a Comment 

Filed under: Motorsports , Performance , Videos , Lexus , Toyota , Racing We all know that street racing is dangerous, and that motorsports are best left on the track or drag strip. However, that doesn’t mean that there still isn’t some outlaw allure among enthusiasts of racing on public roads. In this video, Vice Japan profiles Eikichi Nagayoshi of Japan’s island of Okinawa. He is a used car dealer by day and an illegal racer by night. Nagayoshi has a deep love for his highly customized Toyota Aristo (better known to us as a first-generation Lexus GS ) that he claims produces over 1,000 horsepower and has hit 205 miles per hour. He races his car both on drag strips and in drifting competitions, but says that he often has to ship the car to mainland Japan to compete. In the absence of those opportunities, he sometimes gathers friends and takes the racing to the public roads. While we’re not down with street racing, this Vice video is an intriguing personality piece, as well as a look into Japan’s fabled underground racing scene. Scroll down to check out the video, but make sure you have the “CC” button clicked, because several portions are subtitled. Continue reading Vice chronicles Okinawa’s illegal street racing scene Vice chronicles Okinawa’s illegal street racing scene originally appeared on Autoblog on Mon, 10 Mar 2014 12:45:00 EST.

2014 Toyota Aygo marks the spot [w/video]

2014 Toyota Aygo marks the spot [w/video]

March 5, 2014 by · Leave a Comment 

Filed under: Budget , Geneva Motor Show , Videos , Hatchback , Toyota Following the leaked pictures we showed you yesterday, we have the full battery of images and info of the all-new Toyota Aygo , in addition to our gallery of live photos from the floor of the Geneva Motor Show . Like its cousins from Peugeot and Citro

Couple survives 50-foot fall from overpass in Toyota

Couple survives 50-foot fall from overpass in Toyota

February 12, 2014 by · Leave a Comment 

Filed under: Budget , Safety , Videos , Hatchback , Toyota It doesn’t matter the make or model – modern vehicles are technological miracles when it comes to occupant protection. Take this story out of New York City, which involved two people going for a very wild ride in a Toyota Matrix . Carlos and Raquel Broadbelt were on the Cross Bronx Expressway overpass when they hit a patch of ice while dodging a pothole, sending them hurtling into a guardrail and over the side of the overpass. They fell 50 feet onto the road below. Despite the catastrophic accident – and the mangled Toyota – both driver and passenger walked away. The couple spent a night in the hospital just for observation. The Broadbelts’ miraculous survival has even surprised doctors, who told Dave Carlin from CBS New York they’d never seen an accident like it. Take a look below for the full news report from CBS New York . Continue reading Couple survives 50-foot fall from overpass in Toyota Couple survives 50-foot fall from overpass in Toyota originally appeared on Autoblog on Tue, 11 Feb 2014 20:00:00 EST. Please see our terms for use of feeds .

Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial

Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial

January 23, 2014 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Toyota , Celebrities With just over a week to go before the Big Game, automakers left and right are giving us sneak peeks at the big-budget ads they’ve got lined up for game day. Audi is keeping us on our collective toes with something about a dog show , and Volkswagen is trying to squeeze everything awesome into one spot, but Toyota looks poised to have them both beat. Because the Japanese automaker has got a far more lovable dog cast for its commercial, and the one bit of awesome the Germans seem to have forgotten. That’s right, Toyota’s commercial has got Muppets. With their new movie Muppets Most Wanted set to hit theaters in March, everybody’s favorite gang of shag carpets with googly eyes is on a mission to “unborify” Terry Crews, the actor of Brooklyn Nine-Nine and Everybody Hates Chris fame. Which only seems fitting for a Super Bowl commercial, seeing as how Crews played six seasons in the NFL as a defensive end and linebacker. We’re not sure that portraying the driver of a Highlander as someone who needs to be “unborified” is the right message Toyota wants to send in the first place, but we’ll reserve final judgement for when we see the full clip. In the meantime you can watch the half-minute teaser video below for a little Muppet mayhem. Continue reading Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial originally appeared on Autoblog on Wed, 22 Jan 2014 14:58:00 EST. Please see our terms for use of feeds .

Gazoo Racing hints at Toyota GT86 concept for Tokyo Auto Salon [w/video]

January 2, 2014 by · Leave a Comment 

Filed under: Aftermarket , Coupe , Performance , Japan , Videos , Scion , Toyota , Tokyo Auto Salon Gazoo Racing has teased a new take on the Toyota GT86 (our Scion FR-S ) that it is bringing to next week’s Tokyo Auto Salon . Having only posted a picture of the coupe’s rear wing and backlight on its Facebook page, we have no idea what the rest of the concept will offer. If last year’s introduction is any guide, there should be plenty more bodykit and power to go along with that wing. Speaking of last year’s concept, Gazoo has released some new track footage of its twin-charged GRMN Sports FR Platinum Concept from last year’s Salon. It will return to this year’s show alongside the new car, and you can watch it drift deliciously in the new video below . Continue reading Gazoo Racing hints at Toyota GT86 concept for Tokyo Auto Salon [w/video] Gazoo Racing hints at Toyota GT86 concept for Tokyo Auto Salon [w/video] originally appeared on Autoblog on Thu, 02 Jan 2014 11:30:00 EST. Please see our terms for use of feeds . Permalink

Auto Ad of the Year Award finalists announced [w/video]

December 22, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Audi , BMW , Dodge , Honda , Hyundai , Land Rover , Smart , Toyota , Volkswagen , Celebrities , Humor , Fiat Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it’s more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 other entertaining advertisements to be watched and looked at, ranging from the “Hands” and “Illusions” spots from Honda to a Land Rover commercial that doesn’t feature a single one of its vehicles. And motorsports geeks are sure to love Honda’s auditory and visual recreation of Ayrton Senna’s Formula One lap record at Suzuka during qualifying in 1989. We’ve included the press release and all of the videos for the ad campaigns below for your enjoyment, which are divided into four categories: Broadcast TV, Online Videos, Interactive, and Experiential Advertising. To see the three Print/Outdoor category finalists, head over to the gallery . The winners will be presented at the Detroit Auto Show next month. Continue reading Auto Ad of the Year Award finalists announced [w/video] Auto Ad of the Year Award finalists announced [w/video] originally appeared on Autoblog on Sun, 22 Dec 2013 12:40:00 EST. Please see our terms for use of feeds . Permalink

Toyota FCV Concept comes one step closer to reality [w/video]

Toyota FCV Concept comes one step closer to reality [w/video]

November 22, 2013 by · Leave a Comment 

Filed under: Sedan , Japan , Videos , Tokyo Motor Show , Toyota , Electric When Toyota first conceptualized a gasoline-electric hybrid vehicle for mainstream Americans to drive, the initial response was pretty skeptical. Still, through relentless engineering and solid product after solid product, Toyota has built the Prius brand into the dominant force in the hybrid car market. Something like that plan of attack is what the Japanese company is preparing for hydrogen fuel cell vehicles, as well, and that attack is seeing a critical salvo fired today with the debut of this FCV Concept at the Tokyo Motor Show . Though there’s nothing substantive to be said about rumors of a 300-mile range or a sticker price around $50,000 , the FCV concept does offer a few technical details. The sharp-beaked concept makes use of two high-pressure hydrogen tanks and boasts a power output density of three kilowatts per liter. Right now, the expectation is that Toyota will have a real-world version of this technology sometime in 2015. Continue reading Toyota FCV Concept comes one step closer to reality [w/video] Toyota FCV Concept comes one step closer to reality [w/video] originally appeared on Autoblog on Wed, 20 Nov 2013 08:15:00 EST. Please see our terms for use of feeds . Permalink

Toyota Harrier gets a whale of a facelift [w/video]

Toyota Harrier gets a whale of a facelift [w/video]

November 21, 2013 by · Leave a Comment 

Filed under: Japan , Videos , Tokyo Motor Show , Crossover , Toyota , Design/Style , Luxury Historically, the Toyota Harrier has been a doppelg

First 2014 Toyota Corolla commercial dances through time

September 8, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Marketing/Advertising , Videos , Toyota Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, “Style Never Goes Out of Style,” shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it’s pretty cool to see older models from the ’60s, ’70s and ’80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86. The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called “Elevate,” because, according to Toyota : Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first ‘real’ car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers. In our First Drive of the 2014 Corolla , we found it to be a perfectly fine vehicle for the sort of day-to-day, appliance-like tasks it will be asked to accomplish, but in terms of excitement… there isn’t any. But since research shows that more and more younger buyers don’t really give a hoot about driving , perhaps a shiny new appliance like the Corolla is exactly what they’ll be looking for when it comes time to buy a car. Scroll down to have a look at Toyota’s newest commercial for the Corolla, as well as the company’s press blast. Continue reading First 2014 Toyota Corolla commercial dances through time First 2014 Toyota Corolla commercial dances through time originally appeared on Autoblog on Sat, 07 Sep 2013 19:05:00 EST.

Toyota again hints that a new Supra is under development [w/video]

Toyota again hints that a new Supra is under development [w/video]

August 31, 2013 by · Leave a Comment 

Filed under: Coupe , Hybrid , Performance , Videos , Toyota Now that the NSX is on its way back, the list of sports car revivals most yearned for by US enthusiasts is probably down to the Mazda RX-7 , Nissan 240SX , Lotus Elise and Toyota Supra . There’s been a lot of talk about that last one over the past year especially, with rumors of an all-wheel-drive coupe utilizing a CVT last May, a Toyota engineer declaring he was instructed to develop a new Supra in November (and another MR2 in case you’re wondering), a tie-up with BMW in January of this year that highlighted a “mid-size sports vehicle” and the incoming company chairman saying he wants something “comparable” to the Supra just two months ago. Oh, and there was Toyota UK going on a public stroll down Supra History Lane last month. This week, Bloomberg spoke to Toyota USA Sales CEO Kazuo Ohara on a variety of topics, from pickup trucks to US hybrid sales to the value of the yen, then opened up the Supra issue in the last 40 seconds. While making sure to start his answer with the fact that nothing is confirmed, Ohara’s reply to the resurrection of the coupe was “We have several options… and a kind of Supra successor is one of the options we have.” That doesn’t tell us anything we didn’t already know, but Ohara’s last line was, “In the future we can give you better news.” We don’t know if “better news” means confirmation of a Supra, or the announcement that they’ve confirmed something at all. So if you thought you could get off the edge of your seat, well, not just yet. You can watch the complete Bloomberg interview below . Continue reading Toyota again hints that a new Supra is under development [w/video] Toyota again hints that a new Supra is under development [w/video] originally appeared on Autoblog on Fri, 30 Aug 2013 18:02:00 EST. Please see our terms for use of feeds .

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