Sales incentive growth clustered around brands with few CUVs, trucks [UPDATE]

Sales incentive growth clustered around brands with few CUVs, trucks [UPDATE]

September 24, 2014 by · Leave a Comment 

Filed under: Honda , Kia , Toyota , Volkswagen , Earnings/Financials While it’s arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin’ that SUVs and crossovers have put on today’s four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups. Honda , Toyota , Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda’s ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively. ” Most of the incentive growth we have seen is in product segments with low demand – midsized or large sedans ,” TrueCar President John Krafcik told AN. “As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands.” Krafcik backed up his argument with this fun fact: Honda sales were up just two percent in August, compared to Jeep , whose sedan-free fleet saw sales jump 49 percent in the same period. The move towards CUVs isn’t too hard to figure out, with AN pointing out the increasingly fuel-efficient high-riders that are overtaking showrooms. That’s bad news for both sedans and the manufacturers that produce them. UPDATE: A previous version of this story listed John Krafcik as CEO of TrueCar. That is incorrect.

European car sales up 8% in February

European car sales up 8% in February

March 22, 2014 by · Leave a Comment 

Filed under: Car Buying , Europe , BMW , Ford , GM , Mercedes-Benz , Toyota , Volkswagen , Renault , Peugeot , Citro

Toyota says you might have the 40-millionth Corolla ever built

Toyota says you might have the 40-millionth Corolla ever built

September 7, 2013 by · Leave a Comment 

Filed under: Car Buying , Sedan , Toyota The guy who bought the 50-millionth Toyota in the US got a free Camry and RAV4 , but whoever in the world bought the 40-millionth Corolla in August gets a hearty “thank you” from the Japanese automaker. On sale since 1966, the Corolla is the best-selling nameplate in the world by a goodly margin ( more than the Volkswagen Beetle and Ford Model T combined ). So while you’d think that vehicle number 40 million would be sitting in a museum somewhere, Toyota can’t even say in which country this milestone Corolla was sold, let alone to which customer. One reason that Toyota is unsure where this Corolla was sold is the fact that the Corolla name itself is more than just the compact sedan sold in the US. On our shores alone, sales of the Matrix are lumped in with the Corolla, but around the world, numerous vehicles wear the Corolla name or share its platform. Scroll down for Toyota’s press release, and it has also put together a website celebrating 47 years and 40 million sales for the Corolla… and counting. Continue reading Toyota says you might have the 40-millionth Corolla ever built Toyota says you might have the 40-millionth Corolla ever built originally appeared on Autoblog on Sat, 07 Sep 2013 09:01:00 EST. Please see our terms for use of feeds . Permalink

GM outsold VW globally in first quarter, Toyota reports numbers next week

GM outsold VW globally in first quarter, Toyota reports numbers next week

April 19, 2013 by · Leave a Comment 

Filed under: Car Buying , GM , Toyota , Volkswagen General Motors released its first quarter sales figures this week, reporting that it sold 2.36 million cars and trucks worldwide. That figure represents an increase of 3.6 percent when compared to the same period last year. GM’s growth was attributed to many factors, including global Cadillac sales that were up 26 percent and Chevrolet posting a one percent increase over last year (this marked Chevy’s tenth straight year of record global sales). Volkswagen came in just behind GM, as the German automaker reported global sales from January through March at 2.27 million vehicles, an increase of five percent when compared to last year. While that number was strong, VW is cautioning that markets outside China and the US, such as those in Europe, are becoming a challenge as economies falter. Yet to report sales is Toyota , current holder of the global world sales crown (the Japanese company sold 9.75 million cars last year, against 9.29 million sold by GM and 9.1 million vehicles sold by VW). Even though GM and Toyota both say they don’t care who sells the most units, it is unquestionably a strong bragging point and sales equate to revenue. That said, Toyota will report its first quarter numbers next week. GM outsold VW globally in first quarter, Toyota reports numbers next week originally appeared on Autoblog on Thu, 18 Apr 2013 16:03:00 EST. Please see our terms for use of feeds .

YouTube’s Super Bowl commercial buzz list dominated by automakers [w/videos]

YouTube’s Super Bowl commercial buzz list dominated by automakers [w/videos]

January 31, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , Audi , Mercedes-Benz , Toyota , Volkswagen After Sunday’s big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation’s water cooler on Monday, and it’s got some preliminary stats to share in the lead up to kickoff. As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers. Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views – six million and counting – among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing , which is up to 5.6 million views. Third place is Audi’s Prom commercial (3.3M views), fourth goes to Volkswagen’s slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco’s commercial (3.2M views). You can watch all five in order below . The data above is current and official as of 10:00 AM EST today, though things are changing quickly.

Toyota reclaims global sales crown, GM and VW not far behind

Toyota reclaims global sales crown, GM and VW not far behind

January 29, 2013 by · Leave a Comment 

Filed under: Car Buying , Toyota TheDetroitBureau.com reports Toyota has retaken the global sales crown. The Japanese automaker turned out 9.75 million vehicles last year, putting it just ahead of General Motors , with 9.29 million vehicles. Volkswagen , meanwhile, filled out the podium by building 9.1 million units in 2012. Still, Toyota numbers fell just below projections the automaker made earlier in the year, due largely to a fierce territorial dispute between Japan and China that has seen mainland buyers shun Japanese goods. But the news marks a substantial comeback for Toyota. The company fell to third place in the global production race in 2011 after tragic earthquake and tsunami caused several plant closures. In Japan, Toyota enjoyed a sales increase of 35 percent over the previous year, while the company’s worldwide sales jumped by 23 percent thanks in part to new additions to the Prius line. The automaker is forecasting yet another increase for 2013, with the company projecting to reach 9.91 million units this year. Neither Volkswagen nor GM have released their own projections just yet. Toyota reclaims global sales crown, GM and VW not far behind originally appeared on Autoblog on Mon, 28 Jan 2013 10:15:00 EST.

Auto execs surveyed say VW, BMW most likely to grow

Auto execs surveyed say VW, BMW most likely to grow

January 18, 2013 by · Leave a Comment 

Filed under: BMW , Hyundai , Toyota , Volkswagen A new survey of top global automotive executives indicates both Volkswagen and BMW are the most likely to grow their market share over the next five years. Tax advisory firm KPMG LLP has released its 14th annual Global Automotive Executive Survey, which includes responses from over 200 executives. A total of 81 percent of respondents said they expect to see Volkswagen make gains, compared to 70 percent last year. BMW, meanwhile, saw 70 percent of those surveyed say they believe the company will increase its market share. That’s a jump of 7 percentage points over last year. This is the first time in the history of the survey that BMW has claimed the second-place spot. Meanwhile, Hyundai has seen its perceived market share potential slacken for the third year in a row. Around 61 percent of those surveyed predicted gains for Hyundai, down from 63 in 2012. Toyota also has a surprising year, but for just the opposite reason. While the manufacturer had slipped in ranking since 2011, it enjoyed the largest increase of any company in the 2013 survey, jumping to 68 percent from 44 percent last year.

North American production of foreign marques to jump in 2014

North American production of foreign marques to jump in 2014

December 24, 2012 by · Leave a Comment 

Filed under: Plants/Manufacturing , Honda , Mazda , Nissan , Toyota , Volkswagen Wards Auto has released its North American Light Vehicle Production Forecast for 2014, and the report predicts foreign manufacturers will increase production on the continent some 3.9 percent by 2014. If accurate, that should see 123,000 additional cars, trucks and vans produced in North America, swelling the total number of units produced both by domestic and foreign manufacturers to 16.9 million light vehicles from a projected 15.6 million in 2013. Much of the increase can be attributed to the fact that Toyota intends to produce another car at its Blue Springs, MS plant as well as a new Lexus model at its Georgetown, KY facility in a year’s time. Likewise, Volkswagen intends to move production of a currently imported model to its plant in Puebla, Mexico. Daimler , Honda , Nissan and Mazda also plan to build additional models on North American soil for the first time. Around two-thirds of the new North American manufacturing will take place in Mexico, helping the country soak up a full 20 percent of the content’s automotive production for the first time. You can head over to the Wards Auto site for the full report. North American production of foreign marques to jump in 2014 originally appeared on Autoblog on Sun, 23 Dec 2012 15:06:00 EST. Please see our terms for use of feeds . Permalink

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

December 15, 2012 by · Leave a Comment 

Filed under: Marketing/Advertising , Audi , Chevrolet , Chrysler , Honda , Toyota , Humor , Fiat , TV/Movies Who would have ever thought there’d be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers. Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn’t even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It’s Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth . Chevrolet , Honda , Audi and Toyota were the other automakers in the top 20, but we’d be remiss if we didn’t at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump . Of all the car videos, only the Fiat ad wasn’t played during a Super Bowl. Check out all eight videos – in order – after the jump . Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi’s Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets. Continue reading Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos] Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos] originally appeared on Autoblog on Fri, 14 Dec 2012 20:02:00 EST.

General Motors and Volkswagen may benefit from anti-Japan protests in China

General Motors and Volkswagen may benefit from anti-Japan protests in China

September 21, 2012 by · Leave a Comment 

Filed under: China , Japan , Buick , Cadillac , Chevrolet , GM , Honda , Nissan , Toyota , Volkswagen The unrest in China may have positive consequences for automakers like Volkswagen and General Motors , according to Automotive News . As protesters continue their streak of violence, many owners of Japanese vehicles are leaving them home for fear of damage. Protesters have vandalized Japanese businesses and those that sell Japanese goods, including car dealerships, as well personal property. Reports indicate some owners are swapping their Toyota badges for those of Chinese automaker BYD in hopes of fooling vandalism-minded mobs. Nissan , Toyota and Honda have all reported attacks on their dealerships, and China’s Passenger Car Association has predicted Japanese automakers may lose their market lead to those based in the U.S. and Germany. General Motors sold a total of 1.84 million vehicles in China under a total of three brand names, while Volkswagen moved 1.49 million units this year. By comparison, Nissan has sold just 485,000 vehicles. The protests mark the 81st anniversary of the Manchurian Incident, which saw Japanese forces invade China. General Motors and Volkswagen may benefit from anti-Japan protests in China originally appeared on Autoblog on Fri, 21 Sep 2012 11:01:00 EST.

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