Toyota sizzle reel gives better look at i-Road Geneva concept

Toyota sizzle reel gives better look at i-Road Geneva concept

February 27, 2013 by · Leave a Comment 

Filed under: Concept Cars , Toyota , Design/Style , Electric Toyota is taking the tiny tandem Tango to Tron town. In a teaser video for the new i-Road , debuting at the Geneva Motor Show next week, we catch a light-bike-like glimpse of Toyota’s quirky tandem-seat concept. We still don’t know much about the vehicle itself, but the video does flash the words “fun, compact, emissions-free,” which suggests this is an electric ride. Then comes the apparent tagline: “i Roll, i Rock i Road.” An indication that the tilting image we see in the video isn’t just a special effect, perhaps? We’ll have to wait until we get to Switzerland next week to find out. Until then, you can watch the video below . In more earthly reveals, Toyota will also show off its hotly anticipate FT-86 Open sports car concept and Auris Touring Sports wagon on its Geneva show stand. Continue reading Toyota sizzle reel gives better look at i-Road Geneva concept Toyota sizzle reel gives better look at i-Road Geneva concept originally appeared on Autoblog on Tue, 26 Feb 2013 16:31:00 EST. Please see our terms for use of feeds . Permalink

Buy a Toyota GT86 and your wife will hate you

Buy a Toyota GT86 and your wife will hate you

November 15, 2012 by · Leave a Comment 

Filed under: Coupe , Performance , Marketing/Advertising , Videos , Scion , Subaru , Toyota Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the “online film promoting the Toyota GT86 ” you’ll see below , created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think. In any case, we suggest you watch the video below to see how much fun men can have with a GT86 – or Scion FR-S or Subaru BRZ , presumably – at the expense of their significant others. Fair warning: There’s a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in. Marketing. Gotta love it. Unless you’re married to a man.

This is what the Toyota GT 86 sounds like with a TRD exhaust

This is what the Toyota GT 86 sounds like with a TRD exhaust

March 28, 2012 by · Leave a Comment 

Filed under: Aftermarket , Coupe , Performance , Japan , Videos , Toyota One of the inevitable pleasures of owning a vehicle like the Subaru BRZ or Toyota GT 86 (better known as the Scion FR-S on this side of the globe), is the level of go-faster, look-faster and sound-faster parts served up by any number of willing companies. Whether its from a factory-backed performance group or another reputable company, bolting on a slew of goodies is one of the easiest ways to personalize your ride. Toyota Racing Development has evidently wasted no time in coming up with a few special components for the GT 86, including a free-flowing exhaust, fully adjustable suspension and a monoblock caliper kit. TRD recently slathered those parts onto a GT 86 in Japan and let a few lucky souls behind the wheel. Fortunately for us, Carnifty was on hand with a camera to capture the vehicle in action. While the shaky-hand cam business indoors does little to convey how the coupe handles, the video does give us a good idea of what the 2.0-liter four-cylinder will sound like with an easy-breathing exhaust. Hit the jump to watch the video for yourself. Continue reading This is what the Toyota GT 86 sounds like with a TRD exhaust This is what the Toyota GT 86 sounds like with a TRD exhaust originally appeared on Autoblog on Tue, 27 Mar 2012 14:58:00 EST. Please see our terms for use of feeds . Permalink

Watch a restored 1980 Toyota Celica rally car put through its paces by Neal Bates

Watch a restored 1980 Toyota Celica rally car put through its paces by Neal Bates

March 9, 2012 by · Leave a Comment 

Filed under: Motorsports , Classics , Videos , Toyota Former and current Toyota driver Neal Bates started his rally career over 20 years ago. While that seems like a long time to have been racing, even back then a 1980 Toyota Celica was pretty old school. Mr. Bates and his friends at Toyota set out to prove that the old Celica is still cool by giving the RA40 dirt runner a full restore ahead of its ARC debut in Melbourne. Bates, Coral Taylor and the 32-year-old Celica took first in the opening round of the 2012 Australian Rally Championship, and if you watch the video below , you’ll see why. Bates put the beefed-up Celica through its paces, and it looks like he hasn’t lost a step. Continue reading Watch a restored 1980 Toyota Celica rally car put through its paces by Neal Bates Watch a restored 1980 Toyota Celica rally car put through its paces by Neal Bates originally appeared on Autoblog on Thu, 08 Mar 2012 19:56:00 EST. Please see our terms for use of feeds . Permalink

Aston Martin, Toyota CEOs swap race cars at Nürburgring

Aston Martin, Toyota CEOs swap race cars at Nürburgring

November 4, 2011 by · Leave a Comment 

Filed under: Motorsports , Videos , Aston Martin , Toyota The chief executives of any two companies will inherently have something in common to share. All the more so for the CEOs of automakers, never mind how big or how small. But Akio Toyoda and Ulrich Bez share more than job descriptions. The heads of Toyota and Aston Martin also share a passion for motorsports and actively race themselves. It’s a relationship helped broker the deal to turn the Toyota iQ into the Aston Martin Cygnet . It’s one that has seen not only their teams but they themselves compete against each other in sports car racing. It’s also one that only stands to intensify next season in endurance racing when both field LMP1 racers. But before that happens, the two pencil-pushers turned hot shoes swapped cars at the N

AdSpotting: Toyota ready to kick off Camry campaign, are you?

AdSpotting: Toyota ready to kick off Camry campaign, are you?

October 18, 2011 by · Leave a Comment 

Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.

Kenneth Moen drifts a hillclimb with his bonkers Toyota Supra turbo

Kenneth Moen drifts a hillclimb with his bonkers Toyota Supra turbo

October 15, 2011 by · Leave a Comment 

Filed under: Motorsports , Coupe , Etc. , Videos , Toyota Nothing incinerates a perfectly good set of tires better than a drift car. And no drift car makes as much smoke as Kenneth Moen’s turbocharged Toyota Supra . Yes, Ken Block turns out some great videos with high production values and plenty of tail-wagging craziness… but wait ’til you get a load of this. Moen pointed his battle-scarred Supra in the general direction of ‘up’ at the Lysg

AdSpotting: Prius goes funny… At Last

AdSpotting: Prius goes funny… At Last

July 23, 2011 by · Leave a Comment 

Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota , Humor Company : Toyota Motor Sales Brand : Toyota Medium : TV Ad Agency : Saatchi and Saatchi Product : Prius Campaign :”What Happens After Practice” What We Like : Going to back when Toyota launched its very amusing campaign for its Sienna ” Swagger Wagon ” TV ad and Youtube videos, the Japanese automaker has been looking for ways to engage consumers by not taking its very practical models so damn seriously. The Prius is an unabashed market success. It defines the hybrid segment. And it is the market leader in fuel economy. It does everything but run on actual crunchy granola in the gas tank. Prius ads do not need to play up the fact that they are super fuel efficient. Everyone knows. So, as we showed you a few days ago , turning to this approach of having NBA star Steve Nash talk about how driven he is, as if it was a Nike ad, is a creative homerun. His deadpan monologue about how competitive he is, talking about making constant adjustments and improvements to his game, while driving a Prius and finally edging out a grandma for a parking space is a way to stand out from the usual hybrid ad that merely screams the highway fuel economy rating. Gotta love Nash’s trash-talk dance at the end too.

Autoblog checks out Toyota Entune inside the 2012 Prius V

Autoblog checks out Toyota Entune inside the 2012 Prius V

April 29, 2011 by · Leave a Comment 

Filed under: Hybrid , Technology , Videos , Toyota Toyota Entune inside the 2012 Prius V – Click above to watch the video after the jump Toyota will be launching its new Entune infotainment system later this year – a product that pairs with a customer’s Internet- and Bluetooth-equipped smartphone to bring a host of applications right into the car’s navigation screen. Entune is the Japanese automaker’s answer to Ford’s SYNC system, and we recently had the chance to get a first-hand look at Toyota’s latest creation inside of the upcoming 2012 Prius V . Entune made its official debut at CES back in January, combining functional apps like Bing search and real-time XM information (traffic, weather, fuel prices, sports and stocks) with entertainment features like Pandora and iHeartRadio. What’s more, Entune adds restaurant booking capability via OpenTable and allows you to research movie times through MovieTickets.com. Of course, there’s a slate of safety features like collision notification and roadside assistance, similar to those found in Lexus’ Enform system. We sat down inside the 2012 Prius V with Toyota’s corporate manager for advanced technology, Jim Pisz, to see exactly how Entune works. Pisz tells us that the Prius V will be the first Toyota vehicle to feature Entune, but that we will likely see it spread to higher-volume models like the Camry and Tacoma by the end of the year. In all, Entune looks to be a pretty slick system. The touch-screen display is easy to navigate, though it isn’t as visually appealing as the Blue Oval’s MyFord Touch . See a full walk-through of Entune for yourself in the video after the jump .

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